INFORMATION TECHNOLOGY IN RETAIL

Presented by Maya Remcy

RETAILING
"Retailing includes all the activities involved

in selling goods or services directly to final consumer for their personal, non business use".
means

that one should connect to the customer and should be able to hold him in one place and give him all that he desires from one location.
of the key factors in achieving an organized and efficient retail operation is the use of technology as an enabler

One

INFORMATION TECHNOLOGY
Information

technology, as defined by the Information Technology Association of America (ITAA), is " the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware." technology is the capability to electronically input, process, store, output, transmit, and receive data and information, including text, graphics, sound, and video, as well as the ability to control machines of all kinds electronically.

Information

IT IN RETAIL
Forecasting
Forecasting is the process of estimation in unknown

situations.
Retail demand forecasting
Large-scale systems are now capable of handling

the mass of retail transaction data organizing it, mining it and projecting it into future customer behavior

Inventory management
An IT solution is a proven and market leading

solution for determining optimal time-varying inventory targets for every item, at every location throughout supply chain.
Store management
The

in-store system use magnetic strips or barcodes or RFID to monitor actual versus intended

NEW TECHNOLOGIES EVOLVED IN RETAILING

Radio Frequency Identification(RFID) Smart Operating System

Point Of Sale
Digital signage

RADIO FREQUENCY IDENTIFICATION

It's a data collection technology that uses

electronic tags for storing data. Helps identifying customers by issuing them smart cards embedded with smart chips Cards are RFID enabled and helps identifying customer preferences

SMART OPERATING SYSTEM

SmartOps

customers are proactively managing supply chain uncertainty across all stages to improve their total chain inventory planning

SmartOps

enterprise software solutions support many initiatives and challenges associated with different manufacturing and distribution industries

POINT OF SALE
Point of sale (POS) or checkout is the location

where a transaction occurs.

Point of sale (POS) systems is electronic

systems that provide businesses with the capability to retain and analyze a wide variety of inventory and transaction data on a continuous basis

DIGITAL SIGNAGE
Digital

sign boards integrated automatic tracking system

with

an

Helps in customers track a product

IMPACT OF IT ON SPENDING WITH THE PREFERRED RETAILER

6 5 4 3 2 1 0 20 40 60

1. 2. 3. 4.

Super market Liquid store Department store Discount department store 5. Apparel/accessories 6. Household/consumer electronics

Super market
Information kiosks

Smart trolley

Self-service check -outs

Liquid stores
Information kiosks Smart trolleys Customer loyalty cards

Traditional and discount department stores

In-store information kiosks
Retailers internet site Digital multimedia

Apparel and accessories retailers

Customer loyalty cards Retailers internet site

Household /consumer electronic retailer

Retailers internet site Information kiosks Customer loyalty cards

THANK YOU