CSR at Aviva

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What is Aviva
Aviva is the worlds seventh largest insurance
company and the largest in the UK. Main activities are long-term savings, fund management and general insurance. One of the leading providers of life and pensions products to Europe and have substantial businesses elsewhere around the world. Has a premium income and investment sales of 30 billion and 240 billion of assets under management. With 56,000 employees serving 30 million customers worldwide.
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What is CSR
Focus is on responsibility towards all stakeholders rather than only maximization of profit for shareholders. Stakeholders consists of : Shareholders Employees Creditors Community Suppliers Government Paradigm shift towards the triple- bottom line : People , Planet and Profit .. Two way relationship between Business and Society.
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Drivers for CSR

Internal forces

[Avivas] leadership, culture, and ethic are the most significant drivers of change. The predominance of such distinctive competencies indicate that Avivas innovation and leadership in the area of CSR will be sustained long into the future.

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CSR Team
Anthony Sampson Director of CSR

Zelda Bentham Environment* Manager

Michelle Wolfe CSR Reporting Manager

Janneke Dijkstra CSR Communications Manager

Annette Pendrey CSR Research Manager

Megan Crockford CSR Assistant

*NUCS/Aviva Shared Resource dotted line reporting to Director of CSR

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Aviva Life Insurance (India)

Joint venture between Dabur (74%) and Aviva plc .

(26%) Started operations in 2002 ,extending its presence in 25 branch offices in 22 locations across country

Aviva Life Insurance (India) & CSR

CSR is a critical part and integral part of its activities

in India Initially concentrated on two aspects: Community and Environment Has a CSR programme on all locations
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Aviva Indias CSR Activities

Aviva Indias community programme focused on
supporting the Asharan Hope Foundation ,childrens orphanage and St Josephs old age home

2003 hosted a fund-raising event for Asharan ,

where the theme was where theres life, theres hope ( fund raised was 2,382 )

Avivas corporate headquarters : during Diwali a

special Mela organized . Money collected from this and a equal contribution from company was donated to Asharan Hope Foundation

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Aviva Indias CSR Activities

Aviva Kolkata : the team celebrated Diwali with the
185 residents of the St Josephs old age home. Working for benefit for elderly ladies and homeless children

Avivas Head Office Gurgaon : CSR activities are

run on voluntary basis by the employees , who visit the slums meet children ,educate them about schooling, basic hygiene and first aid

At Asansol : Aviva India has tied up with Cheshire

home of Burnpur, a missionary org. working for spastic and mentally challenged girls
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Aviva Indias CSR Activities

At Lucknow : Aviva India associated with NGOs like
Chetna (for Orphan Children) ,Drishti (for blind kids), Nirvan (for spastic and mentally challenged)

At Bangalore : associated with NGOs which work

for disabled children and old age home

At Patna : here the CSR team opened a night

school for working children where each employee spends some hours with them

At Coimbatore : Sponsoring the education of one of

the office boys
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Aviva Indias CSR Activities

At Vadodra : Aviva India associated with two NGOs ,
Senior Citizen Association and Baroda Citizen council ( has 300 members)

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Aviva Indias CSR Activities

Reference : http://www.youtube.com/watch?v=pTuU7NXJteQ

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CSR in practice
STANDARDS OF BUSINESS
CONDUCT

CUSTOMERS

Customer service and satisfaction

(monitoring customer satisfaction)

aim to incorporate them into Aviva,

without creating unnecessary

Including CSR in core products and

services

bureaucracy.

How to bring standards to life? Discuss their application with staff. Encourage feedback. Whistle blowing phone-line

Micro Insurance

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CSR in practice
WORKFORCE HEALTH & SAFETY

Reporting in accordance with

Gyllenhammar framework

not only adhering to local laws, but

promoting campaigns to bring about staff awareness

Employees opinion Surveys Feedback

regular checks

flexible working schemes (for e.g.

part-time working, job-sharing, working from home)

counselling services involving staff in whole programme

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CSR in practice
HUMAN RIGHTS SUPPLIERS

Diversity equal opportunities in the

workplace

engage suppliers to endorse oAviva

values on Environment, Human Rights, CSR by, for example, including human

rights, environmental and other CSR

questions into the tender process for suppliers

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CSR in practice
ENVIRONMENT COMMUNITY

gather data, set targets for improvement and

check they are met

supporting charitable causes and

community activities

encourage staff involvement, through

volunteering or payroll giving schemes

Examples:
Use of renewable-sourced energy in the buildings. Implementing recycling

consider matched funding

opportunities (company supporting staff fundraising schemes)

initiatives (paper, plastic cups,

cardboard etc) Promoting energy efficiency, for e.g. encouraging employees to switch off lights, computer screens at end of the day etc.

consider alternative support, such as

gifts in kind (for e.g. donation of old computers/furniture etc.)

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Where has Aviva got to?

Have a developed CSR programme CSR programme covers all Aviva businesses worldwide

Programme has won us support from investors, staff, some customers & government
Commonly regarded as a leader Only UK insurer in both the Dow Jones Sustainability World and STOXX Indices Member of FTSE4Good Index Series Included in Corporate Knights Global 100 Most Sustainable Corporations in the World A top rated company within our sector by Innovest Strategic Value Advisors

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Working in partnership

Close relationships with chosen partners: Business in the Community

United Nations Environment Programme Finance Initiative

(climate change and asset management working groups) WWF-UK Earthwatch

BTCV UKs largest conservation charity

Institute of Business Ethics International Business Leaders Forum (IBLF)

Participation in external initiatives:

FORGE Chair group of banks and insurers

Global Compact Chair UK Forum of GC signatories Globally Responsible Leadership initiative (EFMD/GC)

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Awards
Recently won the CSR Award for its programme Street to School In 2003, Aviva received the Gold award for excellence for waste
management by corporation of London

In 2003, Aviva India came 11th in the Great Places to work survey In 2003, Aviva was placed in 8th position in the Female FTSE index

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Avivas DNA

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Thanks
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