Jade Carlizza Jacqueline Tran Solne Pradalet

Content
General data Economic situation Negotiation

General data
Geography
Area : 41,285 square km Productive area : Nord & West

Federal state (26 Cantons) Out of the EU : -Schengen agreement - European Free Trade Association Currency : Swiss franc

population
Groups Permanent residents Amount 7,800,000

Swiss citizens
Foreign residents

6,100,000(78%)
1,700,000 (22%)

Foreigners: 21% Yugoslavia 19% Italy 11% Portugal & Germany Turkey, France (4.7%), Spain 86% of foreign residents, comes from Europe

International country !

Source: Federal Statistical Office 2009

Language distribution

German French Italian Rumantsch Other

63.7% 20.4% 6.5% 0.5% 9%

4 national languages, but they vary greatly in the number of speakers.

Economic situation (1/3 )

Economic Indicators (2009) :
GDP: 354 Billion GDP per inhabitant: 46 000 Growth rate: -1,6% Unemployment rate: 4,4%

Share of main sectors in GDP: Agriculture : 1,2 % Industry : 27,5 % Services : 71,3 % (including 11% of Financial services) Inflation rate: -0,2 %

Economic situation (2/3)

International trade indicators (2008) :
Budget balance: -0,3 % of GDP (2008) / 0,1% (2009)
Trade balance: +13 Billion Main customers : Germany (19,7%) USA (9,6%) Italy (8,7%) France (8,6%) United Kingdom (5,2%) Spain (3,4%) Exports from France to Switzerland : 12.019 Billion French imports from Switzerland : 10.509 Billion Main suppliers : Germany (33,3%) Italy (11,0%) France (9,7%) USA (5,8%) The Netherlands (4,6%) Austria (4,0%)

Economic situation (3/3)

Economic activities:
Offers more services (banking and insurance) Imports a lot because it is a country with few natural resources Sells very few manufactured goods

Negotiation
4 Advises to approach the Swiss market -Innovative products without too much competition with local products - Acquire a Swiss company of the same business sector - A real communication " helvtise " - Get involved in a long-term commitment which bases on a quality offer Rules of communications during the professional and personal contacts Five keywords: Trust, Consensus, Realism, Collective, Discretion. Method of payment - The most used means of payment is the transfer (Swift or SEPA). - Payments at sight: under two working days on average. - The payment times: average of 30 days, after reception of the invoice.

Investments
Key points - Strategic geographical position: Europe, Africa and the Middle East. - Attractive legal and statutory environment for companies. - Test country for high-technology products - Very qualified and educated, reliable hand and relatively flexible. - Expenses in technologies of information - Expenses in research and development. - Investment funds of common capital

Weak points - Very competitive. - Severe rules of the European Union on the quality standards and the packaging of products.

Risk
OCDE : 0/7 (april 2011) EH Sfac : low risk 1/4 (september 2011) Coface : A1 (april 2011) Ducroire : Short term: 1/7; Commercial: A (good) Risk of transfer: 1/7. Appreciation of the credit manager Moci Country risk: excellent Customer Risk: well (but tendency to the degradation)