Beruflich Dokumente
Kultur Dokumente
Techniques
BY-Ashish Baharani
Ritesh Dwivedy
Ranjeet Mukherjee
Shashi Churiwalla
Suman Chaterjee
Himojyoti
Bhowmik
Our Topic
n Why the attrition rate in Insurance
Sector is very high as compared to
other sectors in the year 2007-08?
Introduction
Two types of Business Research-
n Primary
n Secondary
Direct Indirect
Projective
Focus Group Depth Interviews
Techniques
Constructio Expressive
Association Completion
n Technique
Techniques Techniques
Techniques s
Depth Interviews
n -When a trained moderator interviews
with individuals,rather than groups to
obtain information about a product or
brand.
Types-
n Unstructured-This type takes the form
of a natural conversation ,and the
respondent has the freedom to decide
the direction.
n Semi Structured Interviews-This type
of interviews are more structured and
the interview is limited to the topics
that are essential.
Disadvantages:
n Interviewer Bias
n Longer Time Involved
n Costs Involved
n Difficulty in Interpretation
What is a Focus Group
n A focus group is a form of qualitative
research in which a group of people are
asked about their attitude towards a product,
service, concept, advertisement, idea, or
packaging.
n Questions are asked in an interactive group
setting where participants are free to talk
with other group members.
n Ernest Dichter originated the idea of having a
"group therapy" for products and this process
is what became known as a focus group
Variations in Focus groups-
n Dual moderator group
n Two way focus group
n Dueling-moderator group
n Mini-groups
n Respondent Moderator focus groups
n Client participant focus groups
n Teleconference focus groups
n Online focus groups
ADVANTAGES
n In-depth synergism
n Snowballing
n Hands-on
n Timely
n Security
n Speed
n Structure
DISADVANTAGES-
n Misuse
n Misinterpretation
n Poorly managed group dynamics
n Messy
Projective Techniques
n An unstructured,indirect form of
questioning that encourage
respondents to project their
underlying attitudes.
n Measure to uncover
feelings,beliefs,attitude etc.
n Encouraged to respond
Disadvantages-
n Complexity
n Reliability
n Difficult
CONCLUSION
THANK YOU