Entrepreneur3 min readTech
What Seth Godin Wants You To Know About Marketing in 2019
If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books -- his new one is called This Is Marketing, and he has a new notebook in partnership with MOO -- preaches a kind of invisible marketing. “The
Entrepreneur3 min readEntrepreneurship
Good American Founder Emma Grede Gets Honest With Her Customers
The key to good customer service? Frank, honest communication -- even when the truth hurts.
Entrepreneur3 min readEntrepreneurship
Understanding Youth Culture Is the Key to Success in 2019 and Beyond
Trendera founder Jane Buckingham urges entrepreneurs to prepare for the future by looking at what the youngest generation wants right now.
Entrepreneur13 min read
If Business Is Booming, Why Is Main Street America Still Full of Empty Storefronts?
Whether or not you have a retail store, you've seen the problem: Storefronts are shuttered on streets nationwide. And when one store closes, others will follow. How do we fix it?
Entrepreneur3 min read
How MedMen Is Making Marijuana Mainstream
Adam Bierman could be the poster boy of the modern canna-­business executive. Clean-cut, young, driven, smooth as a vape hit -- about as removed from the bong-bogarting stoner as you can get. He’s also killing it. As cofounder and CEO of marijuana gi
Entrepreneur3 min readTech
What Cannabis Businesses Can Learn from the Sex-Toy Industry
Any green entrepreneur knows the problem well: Major social media platforms won’t run cannabis ads. They’re shut out of Facebook, Instagram, Twitter, Snapchat, and even spammy services like Taboola and Outbrain -- the places most startups rely upon t
Entrepreneur2 min read
How This Brand Is Making Cannabis Feel Like a Luxury
Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Entrepreneur3 min read
Every Entrepreneur Has Imposter Syndrome. Here's Why We Need to Talk About It.
Early this fall, I was having lunch with the CEO of a multibillion-­dollar company called IAC. You may not know its name, but you definitely know its brands: Match.com, Tinder, CollegeHumor, Vimeo, The Daily Beast and more. It’s a digital behemoth, a
Entrepreneur3 min read
This Military Vet Is Remaking The Cannabis Security Guard Industry
He was once a former soldier in search of a new mission. Then he used his military smarts to create a security company that protects cannabis companies -- without intimidating customers.
Entrepreneur5 min readFashion & Beauty
Spanx Founder Sara Blakely Has 99 Pages of Business Ideas
She's CEO of a billion-dollar brand, but she's always looking to invent the next big thing.
Entrepreneur3 min readEntrepreneurship
This Coworking-Space Franchise Is Winning Without the WeWork-style Perks
Office Evolution might not have kombucha on tap, but it has a nationwide community of entrepreneurs who are willing to lend a helping hand.
Entrepreneur3 min read
Need Customers to Try a New, Unfamiliar Product? Give it Away for Free.
How this mushroom-beverage entrepreneur got hesitant passersby to try his mushroom-based drinks.
Entrepreneur3 min read
How This Immigrant Entrepreneur is Helping Others Achieve the American Dream
Patrice & Associates franchisee Mercedes Concepcion-Gray works to uplift the Latina community.
Entrepreneur5 min readEntrepreneurship
Should You Run More Than One Company?
It may sound masochistic, but these founders have found success with parallel entrepreneurship.
Entrepreneur3 min read
A Good Accountant is Key To a Good Franchise Operation. Here's How to Find One.
From Barry Knepper, founder, The Franchise CPA Don’t try to manage your books yourself, sitting at home at 11 p.m. That won’t work, and it will create a terrible chain reaction. Consider: If you don’t have organized books, then you make it very diffi
Entrepreneur2 min readPsychology
Six Entrepreneurs Share Tricks For Diffusing Office Conflict
“If people come to me with a conflict, my first question is whether they’ve addressed the person or people directly. If they haven’t, I send them back. I’m clear about this expectation from day one, and employees’ performance reviews include ranking
Entrepreneur9 min read
RadioShack Is Now Selling in Unexpected Places. Will Anyone Buy?
After hanging on through two bankruptcies, RadioShack struck a deal to open small locations inside a franchise called HobbyTown. Now, the question: Will this help or hurt both brands?
Entrepreneur3 min read
Anheuser-Busch's New York Office is Home to the Workplace Brewery of Your Dreams
Anheuser-Busch occupies an interesting space in beer. The maker of Budweiser was once America’s dominant beer producer, known for its St. Louis roots. Then it became a subsidiary of the Belgium-based AB InBev, the world’s largest beer company. As the
Entrepreneur3 min read
Our Top 10 Franchise Categories for 2019
From fresh industries to the established spaces that show no signs of slowing down, here are the 10 franchise categories we believe will boom in 2019.
Entrepreneur2 min read
Why Floyd Obsessed Over This Detail of Its Ikea-Inspired Bookshelf
Even if you don’t know it, you know Ikea’s Billy bookcase. The Swedish retailer’s simple 1979 design has sold more than 60 million units -- there’s nearly one for every 100 people in the world. “But [many] end up in the trash,” said Kyle Hoff, cofoun
Entrepreneur2 min read
This Mickey Mouse Piggy Bank Reminds This Entrepreneur to Hustle Hard, Every Day
What once housed his summer savings now reminds this CEO to build a strong team and focus on shared goals.
Entrepreneur3 min readPsychology
When Is It Time to Fire an Employee?
Q: My company is small, and every team member seems necessary. How do I know if I need to fire one? --Ben P., Florida Nothing is worse than having to fire an employee. But for business owners, there is nothing more important than removing employees t
Entrepreneur11 min readEntrepreneurship
Maria Sharapova Built a Business Empire Thanks to Her Winning Team
Even in black sweatpants and basic white sneakers, Maria Sharapova is impossible to miss. We meet in late spring in Sarasota, Fla., at the IMG Academy Bollettieri, named for the tennis coach who helped make her famous. His name, this place, are very
Entrepreneur4 min read
The Most Experienced Guy In Cannabis Has a Warning for You
Investor and business owner Steve DeAngelo says there's plenty of opportunity in cannabis -- but there are also a lot of entrepreneurs about to lose their money.
Entrepreneur8 min read
LucidMood's Great Trick: Selling Cannabis to People Who Don't Like Feeling High
Startup LucidMood sells low-potency vaping products. But before winning over consumers, it had to win over a very skeptical group: budtenders.
Entrepreneur3 min read
Why These Garment Industry Vets Left Their Business to Become Early-Education Franchisees
For more freedom and proximity to family, Raj and Veenu Prakash bought a Lightbridge Academy franchise -- and have since become an integral part of their New Jersey Community.
Entrepreneur3 min read
Make That Bold Move Now -- and Avoid Looking Back With Regret
Entrepreneurs live to push boundaries, but fear can cause us to second-guess our gut. Don't. Act now.
Entrepreneur3 min read
Domino's Sued This Pizza-Maker -- and He's Thrilled
Scott Gittrich used to work at Domino's. Now, as the founder of Toppers Pizza franchise, he uses his marketing to tell customers everything the big players are doing wrong -- and why his brand is better.
Entrepreneur6 min read
Lululemon Founder Chip Wilson Had a Falling Out With His Brand. Now He Wants Back In.
Entrepreneurs pour their hearts and souls into their businesses. Is there ever a good -- or easy -- time to walk away?
Entrepreneur2 min read
3 Things Franchises Should Know About Hiring a PR Firm
Getting the word out about your business -- to both consumers and potential franchisees -- is crucial. But working with a PR agency is an intimate experience. Here are three stories about finding the right chemistry.  Related: Is Hiring a PR Firm Wor
…Or Discover Something New