If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books -- his new one is called This Is Marketing, and he has a new notebook in partnership with MOO -- preaches a kind of invisible marketing. “The

The key to good customer service? Frank, honest communication -- even when the truth hurts.

Trendera founder Jane Buckingham urges entrepreneurs to prepare for the future by looking at what the youngest generation wants right now.

Whether or not you have a retail store, you've seen the problem: Storefronts are shuttered on streets nationwide. And when one store closes, others will follow. How do we fix it?

Adam Bierman could be the poster boy of the modern canna-­business executive. Clean-cut, young, driven, smooth as a vape hit -- about as removed from the bong-bogarting stoner as you can get. He’s also killing it. As cofounder and CEO of marijuana gi

Any green entrepreneur knows the problem well: Major social media platforms won’t run cannabis ads. They’re shut out of Facebook, Instagram, Twitter, Snapchat, and even spammy services like Taboola and Outbrain -- the places most startups rely upon t

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.

Early this fall, I was having lunch with the CEO of a multibillion-­dollar company called IAC. You may not know its name, but you definitely know its brands: Match.com, Tinder, CollegeHumor, Vimeo, The Daily Beast and more. It’s a digital behemoth, a

He was once a former soldier in search of a new mission. Then he used his military smarts to create a security company that protects cannabis companies -- without intimidating customers.

She's CEO of a billion-dollar brand, but she's always looking to invent the next big thing.

Office Evolution might not have kombucha on tap, but it has a nationwide community of entrepreneurs who are willing to lend a helping hand.

How this mushroom-beverage entrepreneur got hesitant passersby to try his mushroom-based drinks.

Patrice & Associates franchisee Mercedes Concepcion-Gray works to uplift the Latina community.

It may sound masochistic, but these founders have found success with parallel entrepreneurship.

From Barry Knepper, founder, The Franchise CPA Don’t try to manage your books yourself, sitting at home at 11 p.m. That won’t work, and it will create a terrible chain reaction. Consider: If you don’t have organized books, then you make it very diffi

“If people come to me with a conflict, my first question is whether they’ve addressed the person or people directly. If they haven’t, I send them back. I’m clear about this expectation from day one, and employees’ performance reviews include ranking

After hanging on through two bankruptcies, RadioShack struck a deal to open small locations inside a franchise called HobbyTown. Now, the question: Will this help or hurt both brands?

Anheuser-Busch occupies an interesting space in beer. The maker of Budweiser was once America’s dominant beer producer, known for its St. Louis roots. Then it became a subsidiary of the Belgium-based AB InBev, the world’s largest beer company. As the

From fresh industries to the established spaces that show no signs of slowing down, here are the 10 franchise categories we believe will boom in 2019.

Even if you don’t know it, you know Ikea’s Billy bookcase. The Swedish retailer’s simple 1979 design has sold more than 60 million units -- there’s nearly one for every 100 people in the world. “But [many] end up in the trash,” said Kyle Hoff, cofoun

What once housed his summer savings now reminds this CEO to build a strong team and focus on shared goals.

Q: My company is small, and every team member seems necessary. How do I know if I need to fire one? --Ben P., Florida Nothing is worse than having to fire an employee. But for business owners, there is nothing more important than removing employees t

Even in black sweatpants and basic white sneakers, Maria Sharapova is impossible to miss. We meet in late spring in Sarasota, Fla., at the IMG Academy Bollettieri, named for the tennis coach who helped make her famous. His name, this place, are very

Investor and business owner Steve DeAngelo says there's plenty of opportunity in cannabis -- but there are also a lot of entrepreneurs about to lose their money.

Startup LucidMood sells low-potency vaping products. But before winning over consumers, it had to win over a very skeptical group: budtenders.

For more freedom and proximity to family, Raj and Veenu Prakash bought a Lightbridge Academy franchise -- and have since become an integral part of their New Jersey Community.

Entrepreneurs live to push boundaries, but fear can cause us to second-guess our gut. Don't. Act now.

Scott Gittrich used to work at Domino's. Now, as the founder of Toppers Pizza franchise, he uses his marketing to tell customers everything the big players are doing wrong -- and why his brand is better.

Entrepreneurs pour their hearts and souls into their businesses. Is there ever a good -- or easy -- time to walk away?

Getting the word out about your business -- to both consumers and potential franchisees -- is crucial. But working with a PR agency is an intimate experience. Here are three stories about finding the right chemistry.  Related: Is Hiring a PR Firm Wor