Ad Age3 min readFood & Wine
Beyond Meat Campaign Stars Investor And NBA Star Kyrie Irving
Beyond Meat Inc. is putting one of its newer investors, National Basketball Association star Kyrie Irving, in the center of its new paid media push as the vegan food maker gears up to go public. The Boston Celtics star is featured in the "Go Beyond"
Ad Age4 min read
Primer For Burberry And Others On How To Make Sure Your Marketing Is Culturally Sensitive
When Adidas released an all-white "Uncaged" shoe as part of a special Black History Month collection, the backlash came quickly. "An all-white shoe for BHM? Really @adidas? Come on son! Do better dawg!" tweeted a consumer who goes by @DigitalFile_Dee
Ad Age4 min read
Boston Sports Teams Tackle Racism Head-on
When Baltimore Orioles outfielder Adam Jones was subjected to racist taunts while playing in Boston's Fenway Park on a spring night in 2017, the widely publicized incident put another dent in the image of a city that has struggled for years with a re
Ad Age6 min read
Carol H. Williams On Life As A Black Woman In Advertising
For years, Carol H. Williams turned down invitations to join the Advertising Hall of Fame. "I wanted to be comfortable that I was a Hall of Famer, and that I was ready for it, because becoming a Hall of Famer is about the highest honor that you can g
Ad Age3 min readTech
Oracle Claims A Fighter Of Pirated Apps Is A Front For Ad Fraud
A company that claims to combat app piracy is a pirate itself, according to a report Oracle released on Wednesday. Oracle claims the company, Tapcore, has been perpetrating a massive ad fraud on Android devices by infecting apps with software that ri
Ad Age2 min readTech
Google-Facebook Duopoly Set To Lose Some Of Its Share Of Ad Spend
The duopoly is losing some of its advertising dominance, albeit a very small amount. The combined share of Google and Facebook will drop in 2019, even as their revenues grow, according to eMarketer. Google will fall to 37.2 percent from 38.2 percent
Ad Age3 min read
ABC Sells Out Of Oscars Ad Inventory
Despite the absence of a host and a slate of Best Picture nominees that includes a made-for-TV movie, advertisers don't seem to have been particularly anxious about investing in this year's Academy Awards broadcast. And while ABC may have faced some
Ad Age3 min read
Elon Musk's Demons Dredged Up With Top Lawyer's Exit, Misfired Tweet
Tesla Inc. announced its general counsel is leaving Wednesday, two months after hiring him in the wake of CEO Elon Musk's run-in with U.S. securities regulators. Hours before that news, Musk was sending tweets reminiscent of those that put him and th
Ad Age5 min read
Me Too Founder Tarana Burke On The Next Phase Of Marketing A Movement
Tarana Burke was plucked from relative obscurity when her Me Too movementfounded in 2006 to help women of color who are survivors of sexual violencewent viral in the wake of sexual assault allegations against Harvey Weinstein. The plight of women in
Ad Age2 min read
Walmart Takes Online Ad Sales In House, Dealing Huge Blow To WPP Unit
Walmart is taking website ad sales and related analytics work handled by WPP's Triad in house, affecting hundreds of jobs and eliminating the bulk of work for a business WPP acquired less than three years ago. Triad has told employees it will enforce
Ad Age3 min read
The Safari Browser Update That's Driving Marketers Crazy
Apple Safari's second iteration of Intelligent Tracking Prevention, or "ITP2"which prevents tracking cookies from working in the open webhas been causing havoc among marketers since it launched. Apple introduced its first version of ITP in 2017, but
Ad Age2 min read
Isobar Gets Its First U.S. CCO, Droga5 Promotes Two ECDs
Isobar promoted Ricardo Salema from executive creative director to the newly created role of chief creative officer for the U.S. He joined the agency 12 years ago and has worked with clients including Adidas, HBO, Royal Caribbean, NBC Universal, Soth
Ad Age4 min readFashion & Beauty
Karl Lagerfeld, Who Ruled Chanel Design For Decades, Dies
Karl Lagerfeld, the German fashion designer who helped set the industry standard for five decades with collections that dressed celebrities such as Princess Diana and actress Keira Knightley, has died. He was 85 years old. The creative director at cl
Ad Age7 min read
Five Groundbreaking Campaigns That Moved The Needle On Black Representation In Ads
It's 2019, and blackface is big news. Again. While people weren't exactly shocked that now-lawmakers from Virginia were racist in the 1980s, present-day marketers seem to be trying to outdo one another. Blatantly offensive caricatures are popping up
Ad Age4 min read
Overcoming The 'Curse Of Knowledge' When Marketing To Employees: B-to-B CMO Spotlight
Once solely the domain of the HR department, employee communications are increasingly being routed through the chief marketing officer's office. A number of factors are driving this change, including the need to improve retention rates in the face of
Ad Age4 min read
McDonald's Franchisees Dump On Delivery
Delivery is a high priority for McDonald's CEO Steve Easterbrook, and a big worry for franchisees. Easterbrook expects a rapidly expanding delivery partnership with UberEats to drive sales growth. Franchisees grumble that delivery costs put more pres
Ad Age3 min read
Walmart Surges After Reporting Its Best Holiday Quarter In Years
Walmart finally gave the U.S. retail sector some good news. The company brushed off the industry's disappointing December sales with its best holiday quarter in at least a decade, soothing concerns about the sector's outlook for 2019. Comparable sale
Ad Age3 min read
Procter & Gamble Goes Nationwide With Its Tide Laundry Service
Tide is going after urban millennial and Gen Z consumerswho often have little love or capacity for doing laundryby expanding its pickup-and-delivery laundry service nationally and making one of the biggest direct-to-consumer plays ever for a Procter
Ad Age1 min read
Payless To Liquidate U.S. Stores, Wind Down Online Operations
Payless Inc. is liquidating its U.S. and Puerto Rico stores and shutting down its online operations as the upheaval in the retail industry claims its latest victim. The discount shoe chain is starting liquidation sales on Feb. 17, and expects the sto
Ad Age4 min read
Agency Brief: Introducing the Ditch
Alex Bogusky wants to play Dr. Frankenstein. The co-founder and chief creative engineer of Crispin Porter Bogusky suggested in a brief Twitter video this week (alongside Jen Hruska, co-head of Strategy at CPB) that the agency do a show with old rejec
Ad Age2 min read
Volkswagen Names Johannes Leonardo Lead Agency
Three months after WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP. Although the 12-year-old Johannes Leonardo is taking the helm
Ad Age2 min read
Deadline Extended For The Breakthrough Experience Award
The A-List & Creativity Awards might be closed for entries, but here's one more chance for you to make your mark. We've partnered with WP Engine on the Breakthrough Experience Award, a special honor to be announced at our upcoming A-List and Creativi
Ad Age4 min read
Walmart's Tabloid Romance Will Survive Calls To Remove Enquirer
A decade ago, the company that distributed magazines to Walmart Inc. and other big retailers tried to impose a surcharge of 7 cents a copy. Publishers such as Time Inc. and American Media Inc. fought back by halting shipments, resulting in a short pe
Ad Age5 min read
CBS Prepared To Do 'Whatever Is Necessary' To Retain NFL Rights
CBS has no intention of letting its NFL rights deal lapse after its AFC-heavy package expires at the end of the 2022 season. Speaking to investors Thursday evening during the company's fourth-quarter earnings call, CBS Sports Chairman Sean McManus sa
Ad Age2 min read
Subaru Emphasizes Safety, Capability With Forester Campaign
Subaru of America has launched its national ad campaign for the redesigned 2019 Forester and much like the vehicle itself, the commercials have a familiar look and feel, reports Automotive News. The three 60-second TV spots focus on what have become
Ad Age2 min read
Amazon May Have Pulled Its HQ2 Plans, But It Still Has New York Digs
New York, Amazon loves you but you're bringing it down. On Thursday, the Seattle-based e-commerce giant announced that it would withdraw plans to place its second headquarters in Long Island City, after the company faced a wave of protests. The Amazo
Ad Age2 min read
Facebook Tests Empowering Publishers To Deliver Ads To Watch
Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of
Ad Age1 min read
Amazon Scraps Plan To Build A Headquarters In New York City
Amazon said it's pulling out of a plan to build a headquarters in New York City, after a backlash from some residents and politicians. The e-commerce giant had pledged to hire 25,000 tech workers in coming years with an average salary of $150,000. Al
Ad Age3 min read
Brands Look For Love On Valentine's Day
On the day of the massive breakup between Amazon and New York City, other marketers are trying to remind consumers that Feb. 14 is actually all about love. Consumers are expected to shell out a record-breaking $20.7 billion on the heart-centric holid
Ad Age2 min read
Shock Drop In U.S. Retail Sales Draws Skepticism Over Data
So much for a merry Christmas. That is, if you trust the numbers. Commerce Department figures released Thursday show U.S. retail sales fell 1.2 percent in December from the previous month, the most since 2009, rather than the slight increase economis
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