Uploads by Madir Mustaffa

The Marketing Advantages of Strong Brands

The Diversity of the UK Food Market

Globalization and World Culture

The Influence of Product Variety on Brand Perception and Choice

Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time

From Service to Experience; Understanding and Defining the Hospitality Business

Enhancing Consumer Empowerment

From Service to Experience

The Relationships Between Culture and Behavioral Intentions Toward Services

Mir Fariz Mir Ishak

Advertising Development in Malaysia

Nestle 2011 Annual Report

IATA Annual Report 2010

Certification of Halal Meat in the UK

Food Statistics Pocketbook 2012

Strategic Brand Concept-Image Management

Consumer Perceptions of Price, Quality, and Value