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Transformative SERVICE Research an Agenda for the Future

Using the base-of-the-pyramid perspective to catalyze.pdf

The Practice of Transformative Consumer Research.pdf

Understanding Poverty and Promoting Poverty Alleviation Through

x Blocker et al. 2011 Applying a TCR Lens to understanding and alleviation porverty.pdf

The Costs and Benefits of Consuming.pdf

Journal of Macromarketing-2014-Viswanathan-8-27.pdf

Mick_Origins_Qualities_and_Envisionments_of_TCR-libre.pdf

Journal of Macromarketing-2014-Saatcioglu-122-32.pdf

Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience.pdf

Small Scale Farming and Agricultural Products Marketing for Sustainable Poverty Alleviation in Nigeria.pdf

Transformative Consumer Research

Aula 14_CCA Rorty b.pdf

Aula 12_CCA Dutra.pdf

Aula 2 The Four Service Marketing Myths.pdf

Popper

Aula 2 The uses of marketing theory.pdf

Lyotard

Dutra

Barreto

Hochmann

Latour b

Chalmers

Latour

Bachelard

Schnitman

Popper

Boaventura

Gewandsznajder

Glassersfeld

Rorty b

Plastino

Servant-Schreiber

Foucault

Nietzsche

Consumer Symbolism

Youth Culture

aula 12 Understanding retail experiences.pdf

Positivism and Interpretativism

National Cultures

Consumer Fantasies Hollbrook

Gender Masculinity

Culture Fashion Blog

Culture Starbucks

Selfconcept

Group e Tribaliztion