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MFE Chapter 01

CH 21 Managing Digital Communications Dr. a Haidar @ FALL 17-18 - Copy

Ch19 Designing and Managing Integrated Marketing Communications Dr. a Haidar @ FALL 17-18

CH 13 Setting Product Strategy Dr. a. Haidar @ FALL 17-18

CH 21 Managing Digital Communications Dr. a Haidar @ FALL 17-18

Ch19 Designing and Managing Integrated Marketing Communications Dr. a Haidar @ FALL 17-18 - Copy

CH 20 Managing Mass Communications Dr. a Haidar @ FALL 17-18

CH 16 Developing Pricing Strategies and Development Dr. a Haidar @ FALL 17-18

CH 12 Addressing Competitionand Driving Growth Dr. a. Haidar @ FALL 17-18

CH 9 Identifying Market Segments and Targets Dr. a. Haidar @FALL 17 -18

CH 20 Managing Mass Communications Dr. a Haidar @ FALL 17-18 - Copy

Ch 1 Defining Marketing for the New Realities Dr a. Haidar @FALL 17-18

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