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Chapter 01 Defining Marketing for the Twenty-First Century

Analyzing Business Markets

Mark Strat

71842698-Rosewood-Hotels-and-Resorts-Case.doc

Chapter 02 Marketing in a Changing World

06 Service Quality

Case Analysis_Virgin Mobile

Case 1 - Pret a Manger

B2B Group 4 Presentation_GE Case

B2B Group 4 Presentation_Accenture Case

Case 2 - Reed Supermarkets

Case 1 - Pret a Manger