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role of advertising in brand building

classification of advertising

segmentation

creativity in advertising

advtsg-consumer behaviour

advtsg as a component of mktg

planning an ad campaign

export procedure

export marketing and promotional organisations in india

export finance and risk insurance1

export documents and incentives-part2

intro to advertising

trading blocs

global marketing research process

global framework for export marketing

export product and pricing

exim policy and promotional measures

types of media

motivation

media planning

media scheduling media research

measuring the effectiveness of advertising

understanding human nature

ad agency-structure functions & evaluation

integrated marketing communications (imc)

communication process with reference to advertising

consumer behaviour