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Chapter 18 - Understanding Destination Marketing

Chapter 17 - On Electronic Marketing Internet Marketing, Database Marketing, And Direct Marketing

Marketing Research Process

Chapter 15 - On Promoting Products Public Relations and Sales Promotion

Chapter 14 - On Promoting Products Communication and Promotion Policy and Advertising

Chapter 13 - A Study on Distribution Channels

Chapter 12 - On Pricing Products, Pricing Considerations, Approaches, And Strategy

Chapter 11 - On Building Customer Loyalty Through Quality

Chapter 10 - An Introduction to Internal Marketing

Chapter 9 - A Look at Designing and Managing Products

Chapter 16 - Understanding Professional Sales

Chapter 10 - An Introduction to Internal Marketing

Beverage Cost Control System and Analysis