Uploads by Saqib Mehdi

If Advertising Won t Die What Will It Be Toward a Working Definition of Advertising

Have Millennials Embraced Digital Advertising as They Have Embraced Digital Media

Generation Y Consumers Value Perceptions Toward A

Exploring the Relationship Between Celebrity Endorser Effects and Advertising Effectiveness(1)

Destination Brand Identity Values and Community a Case Study From Rural Victoria Australia(1)

Consumer Attitudes and Interactive Digital Advertising

Consumer Behavior in Web Based Commerce an Empirical Study

Generation Y Consumers Value Perceptions Toward A

Exploring the Relationship Between Celebrity Endorser Effects and Advertising Effectiveness(1)

Destination Brand Identity Values and Community a Case Study From Rural Victoria Australia(1)

Consumer Behavior in Web Based Commerce an Empirical Study

Consumer Attitudes and Interactive Digital Advertising