Uploads by tom george

Service Faliure & Recovery

Pricing of Services

Physical Evidence &Servicecape Chpt11

C Ser Markt II

B Ser. Markt.1

A Ser. Markt.I

Source Message & Channel Factors

Public Relations

Personal Selling

Creative Strategy - Planning & Development

Creative Strategy - Planning & Development Cont

Industrial Pricing

Industrial Distribution Channels

Channels of Distribution

Branding for b2b

Pestle analysis on Saudi Arabia

Outbound Training

The Macintosh Way

Ibm Cmo Study

Tata Jlr Case Study

Turning Like to Buy

consumer based brand equity model

Process of Merchandise Planning

Weasel Claim

Subliminal Advertising

MODULE 4- AD MGMT

MODULE 3- ADV MGMT

Module 2- Ethics and Regulations in Advertising

Module 1- Advertising (Part 2)

Module 1 Advertising (1st Part)

Puffery

DAGMAR

Sales recruitment

Sales Forecasting

salesmanship

intorduction to sales management

Secondary Associations

IMC & Brand

Cbbe Model

Brand Positioning

Brand Intro

Brand Equity

Brand & Mktg

meaning of cb

decision making process

factors affecting consumer attitude

Consumer attitude

CB individual determinants

consumer behaviour applications