Uploads by Elvis Camdessus

San Martín, S., Camarero, C. (2009). How perceived risk affects online buying. Online Information Review

Keynon, A and Mathur, S,S (2002) The Offering as the Strategic Focus

Day, G. S and Wensley, R (1988) Assessing Advantage A Framework for Diagnosing Competitive Superiority

Greenley et al (2004) Management processes in marketing planning

Value creation architectures and competitive advantage