Uploads by Daren Kuswadi

Determinants of Brand Image in Social Media

What Motivates People to Write Online Reviews and Which Role Does Personality Play?

When Does Electronic Word-Of-mouth Matter? a Study of Consumer Product Reviews

Word of Mouth and Its Impact on Marketing.pdf

Word-of-Mouth Segments Online, Offline, Visual or Verbal?.pdf

Word-Of-Mouth Segments Online, Offline, Visual or Verbal?

An e-retailing assessment of perceived website-service innovativeness

1-s2.0-S1877042812010890-main.pdf

1-s2.0-S1877042812034702-main.pdf

Investigating Influential Factors on Word of Mouth in Service Industries

1-s2.0-S2212567115003263-main.pdf

Factors Influencing Online Shopping Behavior

New consumer behavior

1-s2.0-S0278431910000198-main.pdf

Electronic Word-of-Mouth via Consumer-Opinion Platforms

The impact of electronic word-of-mouth communication

Viral effects of social network and media on consumers’ purchase intention

1-s2.0-S0148296311002876-main.pdf

1-s2.0-S144135821200064X-main.pdf

Online consumer decision-making styles for enhanced understanding of Macau online consumer behavior

Culture and consumer behavior

Determinants of E-WOM Influence the Role of Consumers’ Internet Experience

Determinant Factors Influencing EWOM

Angry Customers, E-word-Of-mouth and Incentives for Quality Provision

Advertising Stimulant or Suppressant of Online Word of Mouth?.pdf

Cross Cultural Differences in the Effect of Received Wom Refferal in Relational Services Exchange

Conceptualising E-wom Activity