Beruflich Dokumente
Kultur Dokumente
Table of Contents
1.0 Executive Summary.............................................................................................................................1 1.1 Objectives ...................................................................................................................................2 1.2 Mission........................................................................................................................................2 1.3 Keys to Success ........................................................................................................................2 2.0 Company Summary.............................................................................................................................3 2.1 Company Ownership .................................................................................................................3 2.2 Start-up Summary ......................................................................................................................3 3.0 Services................................................................................................................................................6 4.0 Market Analysis Summary..................................................................................................................6 4.1 Market Segmentation ................................................................................................................7 4.2 Target Market Segment Strategy.............................................................................................8 4.3 Service Business Analysis........................................................................................................8 4.3.1 Competition and Buying Patterns .........................................................................................8 5.0 Strategy and Implementation Summary ............................................................................................9 5.1 Competitive Edge ......................................................................................................................9 5.2 Marketing Strategy ..................................................................................................................10 5.3 Sales Strategy..........................................................................................................................10 5.3.1 Sales Forecast .....................................................................................................................10 5.4 Milestones ................................................................................................................................11 6.0 Management Summary ....................................................................................................................13 6.1 Personnel Plan.........................................................................................................................13 7.0 Financial Plan ....................................................................................................................................13 7.1 Important Assumptions............................................................................................................13 7.2 Break-even Analysis................................................................................................................14 7.3 Business Ratios .......................................................................................................................15 7.4 Projected Profit and Loss .......................................................................................................17 7.5 Projected Cash Flow ...............................................................................................................19 7.6 Projected Balance Sheet ........................................................................................................22
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1.1 Objectives
To gain 60% of the Professional Building's blood testing work. Develop 20% of the revenues from offices outside the Professional Building. Reach profitability within 12 months.
1.2 Mission
It is Fargo Medical Laboratories' mission to serve loc al physicians with fast, ac curate, private, reasonably priced blood testing services. Fargo Medical Laboratories exists to exceed all of their customer's expec tations.
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Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Investor 1 Investor 2 Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital $0 $170,000 $0 $0 $170,000
$0 $0 $0 $0 $0 ($5,000) ($5,000)
$165,000 $170,000
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Table: Start-up
Start-up Requirements Start-up Expenses Legal Stationery etc. Brochures Consultants Insurance Rent Research and Development Expensed Equipment Other Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements
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These customer service fac tors will certainly be taught to all employees to ensure the most positive patient experience.
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5.4 Milestones
Fargo Medical Laboratories has identified several milestones for the organization to ac hieve. The ac hievement of the milestones will be instrumental in the success of the the venture. By enumerating the milestones it provides the organization with c lear goals that everyone can foc us their energy on.
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Table: Personnel
Personnel Plan Dave Phlebotomist Phlebotomist Lab technician Total People Total Payroll 2003 $22,000 $16,500 $15,000 $22,000 4 $75,500 2004 $28,000 $18,000 $18,000 $24,000 4 $88,000 2005 $32,000 $18,000 $18,000 $24,000 4 $92,000
35% $10,002
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n.a n.a
0.00 0.06
0.00 0.07
0.00 0.09
n.a n.a
$22,012 -3.44
$58,961 1.78
$78,141 2.69
n.a n.a
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Expenses Payroll Sales and Marketing and Other Expenses Depreciation Rent Utilities Insurance Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales
$75,500 $2,400 $14,604 $12,000 $1,800 $2,400 $11,325 $0 $120,029 ($56,242) ($41,638) $16,350 $0 ($72,592) -73.97%
$88,000 $3,000 $14,604 $13,500 $1,800 $3,000 $13,200 $0 $137,104 $27,121 $41,725 $15,200 $3,576 $8,345 3.30%
$92,000 $3,500 $14,604 $14,500 $1,800 $3,500 $13,800 $0 $143,704 $37,681 $52,285 $14,000 $7,104 $16,577 5.94%
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$0 $0 $0 $0 $0 $0 $0 $72,386 2003
$0 $0 $0 $0 $0 $0 $0 $272,127 2005
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$11,647 $0 $0 $11,647 $146,000 $157,647 $26,000 ($77,592) $8,345 ($43,247) $114,400 ($43,247)
$12,811 $0 $0 $12,811 $134,000 $146,811 $26,000 ($69,247) $16,577 ($26,671) $120,141 ($26,671)
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Appendix
Table: Sales Forecast
Sales Forecast Jan Sales Professional building physicians Nearby physicians Total Sales Direct Cost of Sales Professional building physicians Nearby physicians Subtotal Direct Cost of Sales 0% 0% $0 $0 $0 Jan $0 $0 $0 Feb $2,500 $500 $3,000 Feb $875 $175 $1,050 Mar $3,565 $713 $4,278 Mar $1,248 $250 $1,497 Apr $4,245 $849 $5,094 Apr $1,486 $297 $1,783 May $4,989 $998 $5,987 May $1,746 $349 $2,095 Jun $5,353 $1,071 $6,424 Jun $1,874 $375 $2,248 Jul $5,978 $1,196 $7,174 Jul $2,092 $418 $2,511 Aug $6,874 $1,375 $8,249 Aug $2,406 $481 $2,887 Sep $8,989 $1,798 $10,787 Sep $3,146 $629 $3,775 Oct $10,225 $2,045 $12,270 Oct $3,579 $716 $4,295 Nov $13,545 $2,709 $16,254 Nov $4,741 $948 $5,689 Dec $15,515 $3,103 $18,618 Dec $5,430 $1,086 $6,516
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Appendix
Table: Personnel
Personnel Plan Dave Phlebotomist Phlebotomist Lab technician Total People Total Payroll 0% 0% 0% 0% Jan $0 $0 $0 $0 0 $0 Feb $2,000 $1,500 $0 $2,000 3 $5,500 Mar $2,000 $1,500 $1,500 $2,000 4 $7,000 Apr $2,000 $1,500 $1,500 $2,000 4 $7,000 May $2,000 $1,500 $1,500 $2,000 4 $7,000 Jun $2,000 $1,500 $1,500 $2,000 4 $7,000 Jul $2,000 $1,500 $1,500 $2,000 4 $7,000 Aug $2,000 $1,500 $1,500 $2,000 4 $7,000 Sep $2,000 $1,500 $1,500 $2,000 4 $7,000 Oct $2,000 $1,500 $1,500 $2,000 4 $7,000 Nov $2,000 $1,500 $1,500 $2,000 4 $7,000 Dec $2,000 $1,500 $1,500 $2,000 4 $7,000
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Appendix
Table: General Assumptions
General Assumptions Jan Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other 1 10.00% 10.00% 30.00% 0 2 10.00% 10.00% 30.00% 0 Feb 3 10.00% 10.00% 30.00% 0 Mar 4 10.00% 10.00% 30.00% 0 Apr 5 10.00% 10.00% 30.00% 0 May 6 10.00% 10.00% 30.00% 0 Jun 7 10.00% 10.00% 30.00% 0 Jul 8 10.00% 10.00% 30.00% 0 Aug 9 10.00% 10.00% 30.00% 0 Sep 10 10.00% 10.00% 30.00% 0 Oct 11 10.00% 10.00% 30.00% 0 Nov 12 10.00% 10.00% 30.00% 0 Dec
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Appendix
Table: Profit and Loss
Pro Forma Profit and Loss Sales Direct Cost of Sales Other Costs of Sales Total Cost of Sales Gross Margin Gross Margin % Jan $0 $0 $0 $0 $0 0.00% Feb $3,000 $1,050 $0 $1,050 $1,950 65.00% Mar $4,278 $1,497 $0 $1,497 $2,781 65.00% Apr $5,094 $1,783 $0 $1,783 $3,311 65.00% May $5,987 $2,095 $0 $2,095 $3,891 65.00% Jun $6,424 $2,248 $0 $2,248 $4,175 65.00% Jul $7,174 $2,511 $0 $2,511 $4,663 65.00% Aug $8,249 $2,887 $0 $2,887 $5,362 65.00% Sep $10,787 $3,775 $0 $3,775 $7,011 65.00% Oct $12,270 $4,295 $0 $4,295 $7,976 65.00% Nov $16,254 $5,689 $0 $5,689 $10,565 65.00% Dec $18,618 $6,516 $0 $6,516 $12,102 65.00%
Expenses Payroll Sales and Marketing and Other Expenses Depreciation Rent Utilities Insurance Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales
$0 $200 $1,217 $1,000 $150 $200 $0 $0 $2,767 ($2,767) ($1,550) $1,408 $0 ($4,175) 0.00%
$5,500 $200 $1,217 $1,000 $150 $200 $825 $0 $9,092 ($7,142) ($5,925) $1,400 $0 ($8,542) -284.73%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 ($8,036) ($6,819) $1,392 $0 ($9,428) -220.38%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 ($7,506) ($6,289) $1,383 $0 ($8,889) -174.50%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 ($6,926) ($5,709) $1,375 $0 ($8,301) -138.65%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 ($6,642) ($5,425) $1,367 $0 ($8,008) -124.67%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 ($6,154) ($4,937) $1,358 $0 ($7,512) -104.72%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 ($5,455) ($4,238) $1,350 $0 ($6,805) -82.50%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 ($3,806) ($2,589) $1,342 $0 ($5,147) -47.72%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 ($2,842) ($1,625) $1,333 $0 ($4,175) -34.02%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 ($252) $965 $1,325 $0 ($1,577) -9.70%
$7,000 $200 $1,217 $1,000 $150 $200 $1,050 $0 $10,817 $1,285 $2,502 $1,317 $0 ($32) -0.17%
15%
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Appendix
Table: Cash Flow
Pro Forma Cash Flow Jan Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance $0 $0 $0 $1,000 $0 $0 $0 $1,099 ($1,099) $90,901 $0 $0 $0 $1,000 $0 $0 $0 $9,521 ($8,771) $82,131 $0 $0 $0 $1,000 $0 $0 $0 $12,847 ($11,703) $70,428 $0 $0 $0 $1,000 $0 $0 $0 $13,498 ($9,943) $60,485 $0 $0 $0 $1,000 $0 $0 $0 $13,776 ($9,051) $51,435 $0 $0 $0 $1,000 $0 $0 $0 $14,075 ($8,626) $42,808 $0 $0 $0 $1,000 $0 $0 $0 $14,223 ($7,929) $34,879 $0 $0 $0 $1,000 $0 $0 $0 $14,481 ($7,583) $27,297 $0 $0 $0 $1,000 $0 $0 $0 $14,866 ($6,763) $20,534 $0 $0 $0 $1,000 $0 $0 $0 $15,734 ($6,417) $14,117 $0 $0 $0 $1,000 $0 $0 $0 $16,274 ($4,083) $10,034 $0 $0 $0 $1,000 $0 $0 $0 $17,641 ($3,685) $6,349 $0 $99 $99 $5,500 $3,021 $8,521 $7,000 $4,847 $11,847 $7,000 $5,498 $12,498 $7,000 $5,776 $12,776 $7,000 $6,075 $13,075 $7,000 $6,223 $13,223 $7,000 $6,481 $13,481 $7,000 $6,866 $13,866 $7,000 $7,734 $14,734 $7,000 $8,274 $15,274 $7,000 $9,641 $16,641 0.00% $0 $0 $0 $0 $0 $0 $0 $0 Jan $0 $0 $0 $0 $0 $0 $0 $750 Feb $0 $0 $0 $0 $0 $0 $0 $1,145 Mar $0 $0 $0 $0 $0 $0 $0 $3,555 Apr $0 $0 $0 $0 $0 $0 $0 $4,726 May $0 $0 $0 $0 $0 $0 $0 $5,449 Jun $0 $0 $0 $0 $0 $0 $0 $6,294 Jul $0 $0 $0 $0 $0 $0 $0 $6,899 Aug $0 $0 $0 $0 $0 $0 $0 $8,104 Sep $0 $0 $0 $0 $0 $0 $0 $9,318 Oct $0 $0 $0 $0 $0 $0 $0 $12,191 Nov $0 $0 $0 $0 $0 $0 $0 $13,957 Dec Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$0 $0 $0
$750 $0 $750
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Appendix
Table: Balance Sheet
Pro Forma Balance Sheet Jan Assets Current Assets Cash Accounts Receivable Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $0 $170,000 $170,000 $0 ($5,000) $0 ($5,000) $165,000 ($5,000) $2,860 $0 $0 $2,860 $169,000 $171,860 $0 ($5,000) ($4,175) ($9,175) $162,684 ($9,175) $4,664 $0 $0 $4,664 $168,000 $172,664 $0 ($5,000) ($12,717) ($17,717) $154,947 ($17,717) $5,306 $0 $0 $5,306 $167,000 $172,306 $0 ($5,000) ($22,145) ($27,145) $145,161 ($27,145) $5,574 $0 $0 $5,574 $166,000 $171,574 $0 ($5,000) ($31,035) ($36,035) $135,539 ($36,035) $5,868 $0 $0 $5,868 $165,000 $170,868 $0 ($5,000) ($39,335) ($44,335) $126,533 ($44,335) $6,008 $0 $0 $6,008 $164,000 $170,008 $0 ($5,000) ($47,343) ($52,343) $117,664 ($52,343) $6,253 $0 $0 $6,253 $163,000 $169,253 $0 ($5,000) ($54,856) ($59,856) $109,398 ($59,856) $6,609 $0 $0 $6,609 $162,000 $168,609 $0 ($5,000) ($61,661) ($66,661) $101,948 ($66,661) $7,460 $0 $0 $7,460 $161,000 $168,460 $0 ($5,000) ($66,808) ($71,808) $96,651 ($71,808) $7,954 $0 $0 $7,954 $160,000 $167,954 $0 ($5,000) ($70,983) ($75,983) $91,970 ($75,983) $9,293 $0 $0 $9,293 $159,000 $168,293 $0 ($5,000) ($72,560) ($77,560) $90,733 ($77,560) $10,085 $0 $0 $10,085 $158,000 $168,085 $0 ($5,000) ($72,592) ($77,592) $90,493 ($77,592) $73,000 $0 $73,000 $165,000 $73,000 $1,217 $71,783 $162,684 Jan $73,000 $2,434 $70,566 $154,947 Feb $73,000 $3,651 $69,349 $145,161 Mar $73,000 $4,868 $68,132 $135,539 Apr $73,000 $6,085 $66,915 $126,533 May $73,000 $7,302 $65,698 $117,664 Jun $73,000 $8,519 $64,481 $109,398 Jul $73,000 $9,736 $63,264 $101,948 Aug $73,000 $10,953 $62,047 $96,651 Sep $73,000 $12,170 $60,830 $91,970 Oct $73,000 $13,387 $59,613 $90,733 Nov $73,000 $14,604 $58,396 $90,493 Dec Starting Balances Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$92,000 $0 $0 $92,000
$90,901 $0 $0 $90,901
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