Week 4 Quiz – Consumer Behaviour

Question 1
The term used to describe the analysis of the behaviour of individuals and households who
buy goods and services for personal consumption is known as:

a. social behaviour.
b. external behaviour.
c. consumer behaviour.
d. customer behaviour.

Question 2
While shopping with a good friend, you decide to buy a new pair of jeans; your friend helps
you to decide which pair to buy. This interaction with your friend at the time of purchase is
known as a:

a. physical situational influence.

b. social situational influence.
c. motivational situational influence.
d. mood situational influence.

Question 3
Characteristics of the location in which the purchase decision is made are known as:

a. material.
b. motivational.
c. physical.
d. social.

Question 4
As a situational influence, the concept of 'time' refers to:

a. the average time consumers take to make a purchase decision.

b. the time available for a purchase decision.
c. the time it takes to make a purchase decision.
d. the number of times a purchase decision is made.
Question 5
Culture, family and social class are all examples of which broad influence on consumer
behaviour?

a. Situational.
b. Individual.
c. Group.
d. Psychological.

Question 6

A teenager purchases clothing that will enable her to "fit in" with the fashion style favoured
by her friends. In a marketing sense, this could best be described as an example of the
teenager's purchase being influenced by:

a. her social role.

b. her social status.
c. her personality.
d. her reference group

Question 7

The consumer decision making process is defined as the process of ________ recognition,
information search, evaluation of ________, and ________ and post-purchase evaluation
that are common to most consumer buying decisions.

a. need/want, options, purchase

b. problem, opinions, purchase
c. need/want, opinions, analytical
d. problem, options, post-purchase

Question 8
Cognitive dissonance refers to:

a. the inability to make a purchase decision.

b. second thoughts about a purchase.
c. the low involvement decision making process.
d. the likelihood of a repeat customer purchase.

Question 9
You go to the supermarket and buy a loaf of bread. It is the same bread that you 'always'
buy and your decision is classed as low involvement. Your decision making behaviour can be
defined as:

a. frequent decision making.

b. extended decision making.
c. limited decision making.
d. habitual decision making.

Question 10
When deciding where to go for your next holiday, you ask your Facebook friends to suggest
possible destinations, relying on their 'word of mouth' feedback. In which stage of the
consumer decision making process does 'word of mouth' information have the most
influence?

a. Need/want recognition.
b. Information search.
c. Evaluation of options.
d. Purchase.