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YOUR STARTUP
AS A BRAND
HOW TO GET IT RIGHT THE FIRST TIME

Fabian Geyrhalter | 12.01.22

Clarity for Brand Transformations

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STARTUP

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BRAND

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FOCUS.
CONNECT.
UNDERSTAND.
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WHAT YOU DO.

WHY?
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 THE
POSITIONING
STATEMENT

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| THE POSITIONING STATEMENT

BRAND!DNA

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 health and eco-conscious consumers

grocery store the highest quality natural and organic

we believe in Whole Foods, Whole People,

products that support vitality and well-being and a Whole Planet

BRAND!DNA
| FREE GUIDE

tinyurl.com/StartupBrandStrategy

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Content © 2021 Fabian Geyrhalter
| DESCRIPTIVE

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| FREE GUIDE

tinyurl.com/StartupNaming

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Content © 2021 Fabian Geyrhalter
Content © 2021 Fabian Geyrhalter
| COMPONENT 1: Timeless

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Content © 2021 Fabian Geyrhalter
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| COMPONENT 2: Unique/Distinct

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| COMPONENT 3: Simple

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| COMPONENT 4: Tells a story

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 revel
to take great pleasure or delight; to make merry

+
revelation
the surprising and previously unknown fact

+
steer
to direct the course of; guide
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Content © 2021 Fabian Geyrhalter