BBA VI (MKT-B)

Groups Stu. No. Names Case (a)

03200245 Pema Lhenzor Dorji
03200253 Phub Gyem
Group 1
03200267 Rigzin Rangdol
03200278 Samten Wangchuk Workbrain Corporation, p.292.
03200292 Sangay Wangchuk
03200298 Sherab Dorji
Group 2
03200307 Sonam Choden London Free Press: Stratgeic
03200308 Sonam Choden Change, p.305
03200316 Sonam Leki
03200338 Sonam Kinzang Choida
Group 3
03200346 Tandin Tshewang
03200368 Tashi Tshering First Bank Direct, p.321
03200383 Tenzin Pelzang
03200405 Tshering Chenzom
Group 4
03200430 Tshewang Lhamo
03200445 Ugyen Thinley The Body Shop International, p.349
03200472 Anjana Gurung
03200487 Sangay Chezom
Group 5
03200498 Tshewang Lhendup Laidlaw: The Resignation of James
03200501 Sonam Yangden R. Bullock, p.367
03200502 Karma Wangchuk
03190051 Deki Peldon
Group 6
03190070 Hari Lal Pithakoti Newell Company: The Rubbermaid
03190167 Koncho Yodzar Opprotunity, p. 378
03190192 Namgyel Chozom
03190224 Pema Dendup
Group 7
03190234 Pema Wangzom Labatt-Femsa: Amigos for Growth,
03190470 Ambika Biswa P.387
03190483 Kezang Choden
03190492 Mumta Ghalley
Group 8
03190495 Novin Gurung Trojan Technologies Inc: The China
03180104 Thinley Jamtsho Opportunity, p. 411

Crossan, M.M., Fry.J.N., Killing, J. P. & White, R.E. (2002). Strategic Management: A case
book. Prentice Hall.
 BBA VI (MKT-B)
Groups Stu. No. Names Case (b)
03200245 Pema Lhenzor Dorji
03200253 Phub Gyem
Group 1
03200267 Rigzin Rangdol Amazon.com, Inc.: Doing great
03200278 Samten Wangchuk in a weak economy. How? p. 92.
03200292 Sangay Wangchuk
03200298 Sherab Dorji
Group 2
03200307 Sonam Choden Apple: Doing great in a weak
03200308 Sonam Choden economy. How? p. 174.
03200316 Sonam Leki
03200338 Sonam Kinzang Choida Google: Doing great in a weak
Group 3
03200346 Tandin Tshewang economy. How? p. 212.
03200368 Tashi Tshering
03200383 Tenzin Pelzang
03200405 Tshering Chenzom Johnson & Johnson (J&J):
Group 4
03200430 Tshewang Lhamo Doing great in a weak economy.
03200445 Ugyen Thinley How? p. 252.
03200472 Anjana Gurung
03200487 Sangay Chezom
Group 5
03200498 Tshewang Lhendup Wal Mart: Doing great in a weak
03200501 Sonam Yangden economy. How? p. 42.
03200502 Karma Wangchuk
03190051 Deki Peldon Family Dollar Stores: Doing
Group 6
03190070 Hari Lal Pithakoti great in a weak economy. How?
03190167 Koncho Yodzar p. 286.
03190192 Namgyel Chozom
03190224 Pema Dendup
Group 7
03190234 Pema Wangzom Walt Disney: Doing great in a
03190470 Ambika Biswa weak economy. How? p. 310.
03190483 Kezang Choden
03190492 Mumta Ghalley Volkswagen AG: Doing great in
Group 8
03190495 Novin Gurung a weak economy. How? p. 132.
03180104 Thinley Jamtsho

David, F.R. (2012). Strategic Management. Concepts & Cases (13th Edn.). New
Delhi (India). PHI Learning Pvt. Ltd.