LAMPIRAN V HASIL KUESIONER

A. Lampiran Hasil Kuesioner (Tabulasi) Brand Ambassador (X1)

BRAND AMBASSADOR
N Total
R X1. X1. X1. X1. X1. X1. X1. X1. X1. X1.1 X1.1 X1.1 X1.1 X1.1 X1.1 X1.1 X1.1 X1.1 X1.1 X1
1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9
1 3 4 4 5 3 5 4 4 2 2 2 2 4 5 1 2 4 5 4 65
2 3 4 5 4 4 5 5 5 4 5 5 5 5 4 4 5 4 5 5 86
3 3 5 4 5 5 4 5 4 5 4 4 4 5 4 5 5 5 4 5 85
4 3 4 4 4 2 2 2 2 2 2 2 2 4 5 4 5 5 5 5 64
5 3 4 1 1 1 1 1 1 5 2 2 2 2 2 2 5 5 5 4 49
6 3 1 1 1 4 2 5 5 4 4 5 3 5 5 5 5 3 5 1 67
7 3 5 5 4 4 4 3 4 2 5 5 3 5 3 5 5 4 4 4 77
8 3 4 4 5 4 5 4 4 4 4 4 3 5 4 4 5 4 5 4 79
9 3 5 5 4 5 4 5 4 5 5 5 2 2 2 2 5 5 4 2 74
10 3 4 5 4 4 5 4 5 4 4 5 3 4 5 4 5 4 5 4 81
11 3 5 5 5 3 3 3 3 5 5 2 2 2 2 2 2 4 5 4 65
12 3 2 2 2 2 4 4 4 5 4 4 3 4 5 5 5 5 4 4 71
13 4 4 5 5 4 4 5 4 4 4 4 5 4 4 4 5 4 4 5 82
14 5 4 5 1 1 1 5 5 5 5 5 4 5 5 4 5 1 1 5 72
15 4 4 4 5 4 3 4 4 4 4 4 4 4 4 5 5 4 4 4 78
16 5 5 4 5 4 3 5 4 2 2 2 2 2 2 2 5 4 4 5 67
17 5 5 4 4 5 3 5 1 1 1 1 1 5 4 4 5 5 5 5 69
18 4 4 4 4 4 3 4 4 5 5 4 4 5 5 5 5 4 5 4 82
19 5 4 4 4 5 3 5 4 4 5 5 5 4 5 5 5 5 4 5 86
20 5 5 5 5 4 3 4 5 5 5 4 4 4 4 4 5 4 5 4 84
21 5 5 5 5 4 3 5 4 4 5 4 5 4 4 5 5 4 4 5 85
22 4 4 4 5 5 3 5 4 5 5 5 4 5 4 4 5 5 5 5 86
23 5 5 5 4 4 3 4 4 5 5 5 4 4 5 5 5 4 4 4 84
24 5 5 5 4 5 3 5 4 5 5 5 4 4 4 5 5 5 5 5 88
25 5 5 5 5 5 3 4 4 5 5 5 5 5 5 5 5 5 5 4 90
26 5 5 5 5 5 3 5 5 4 5 5 5 4 5 5 5 5 4 5 90
27 4 5 4 4 5 3 4 4 4 4 4 4 4 4 4 5 5 4 4 79
28 5 5 5 5 4 3 5 4 5 4 5 5 5 4 4 5 4 5 5 87
29 5 4 4 4 5 3 4 4 4 5 4 5 5 5 5 5 5 5 4 85
30 5 4 4 5 4 3 5 4 4 4 5 5 5 4 5 5 4 4 5 84
31 4 5 4 4 4 3 4 4 5 4 5 4 4 4 4 5 4 5 4 80
32 5 4 5 5 5 3 5 5 4 5 5 4 5 5 5 5 5 4 5 89
33 5 4 4 5 4 3 5 5 4 5 4 5 5 4 5 5 4 5 5 86
34 4 5 4 5 5 3 4 4 5 4 5 4 4 5 5 5 5 4 4 84
35 5 4 4 5 4 3 5 4 4 5 4 4 4 4 4 5 4 4 5 81
36 5 4 5 5 5 3 5 4 5 4 5 4 5 5 4 5 5 5 5 88
37 4 5 4 4 5 3 5 5 5 4 5 5 5 5 5 5 5 4 5 88
38 5 5 5 5 5 3 5 4 4 5 5 5 5 4 4 5 5 5 5 89
39 4 4 4 5 4 3 5 4 4 4 4 4 4 5 4 5 4 5 5 81
40 5 5 4 5 5 3 4 4 5 4 5 4 5 4 4 5 5 4 4 84
41 4 4 5 5 5 3 4 3 3 3 3 3 3 5 5 5 5 4 4 76
42 5 4 4 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 90
43 5 5 4 5 4 3 5 5 5 4 4 4 5 5 5 5 4 5 5 87
44 4 5 5 4 5 3 4 4 5 5 4 4 5 5 5 5 5 5 4 86
45 5 4 4 5 4 3 4 4 4 4 5 5 4 4 4 5 4 5 4 81
46 4 4 4 5 5 3 5 5 5 5 5 5 5 5 4 5 5 4 5 88
47 5 5 4 5 5 3 5 4 5 4 4 4 5 4 5 5 5 4 5 86
48 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 4 5 4 66
49 5 4 5 5 4 3 5 5 4 5 4 5 5 4 4 5 4 5 5 86
50 4 5 5 4 5 3 5 4 5 4 5 4 5 5 5 5 5 4 5 87
51 5 4 4 5 4 5 4 4 4 4 4 4 4 4 4 5 4 5 4 81
52 5 4 5 4 4 4 5 4 4 5 4 4 5 5 4 5 4 4 5 84
53 4 4 5 4 5 4 4 4 5 4 5 5 4 4 5 5 5 4 4 84
54 5 5 4 5 4 5 5 4 4 5 4 4 4 5 4 5 4 5 5 86
55 4 4 4 4 5 4 5 5 5 4 4 4 4 5 4 5 5 4 5 84
56 5 4 5 5 4 4 4 4 5 5 5 4 4 4 5 5 4 4 4 84
57 4 4 4 4 4 5 4 4 4 4 4 5 5 4 4 5 4 5 4 81
58 5 4 4 5 5 4 5 4 4 4 5 4 4 5 4 5 5 4 5 85
59 5 5 4 5 5 5 4 4 5 5 5 5 5 4 5 5 5 5 4 90
60 5 4 5 4 4 4 4 4 4 4 5 4 5 5 4 5 4 4 4 82
61 4 4 4 4 5 5 5 4 5 4 5 5 5 4 5 5 5 5 5 88
62 5 5 4 4 4 4 5 4 5 5 5 4 5 5 5 5 4 4 5 87
63 5 4 4 5 5 5 5 4 5 4 5 5 5 4 4 5 5 5 5 89
64 5 5 5 4 2 5 5 4 5 4 5 4 4 5 3 5 4 5 5 84
65 4 4 5 4 4 5 4 5 4 5 5 5 5 5 4 5 4 5 4 86
66 5 4 4 5 5 5 5 5 5 2 5 5 5 4 5 5 5 5 5 89
67 4 2 5 3 5 5 4 4 4 2 5 5 4 4 5 5 5 5 4 80
68 4 2 4 3 5 5 4 4 5 2 4 4 4 4 4 5 5 5 4 77
69 5 2 5 3 4 5 5 4 5 2 5 5 5 5 4 5 4 5 5 83
70 5 2 4 3 5 5 4 5 4 2 4 5 4 2 5 5 5 5 4 78
71 4 2 4 3 4 5 4 4 4 2 4 4 4 5 5 5 4 5 4 76
72 4 2 4 3 4 4 5 4 4 2 4 4 4 4 4 5 4 4 5 74
73 5 2 4 3 4 5 5 4 5 2 5 5 5 4 5 5 4 5 5 82
74 4 2 5 3 5 4 5 5 4 2 4 3 3 3 3 3 5 4 5 72
75 5 2 5 3 4 5 5 5 4 2 4 4 5 5 4 5 4 5 5 81
76 5 2 5 3 4 4 5 4 5 2 4 4 5 5 5 5 4 4 5 80
77 5 2 4 3 5 5 5 4 4 2 5 5 5 4 5 5 5 5 5 83
78 4 4 5 3 5 4 4 5 5 2 4 4 4 5 5 5 5 4 4 81
79 5 5 4 3 4 5 5 4 4 2 4 4 3 3 3 3 3 5 5 74
80 4 4 4 3 5 5 5 4 5 2 5 4 4 4 5 5 5 5 5 83
81 5 5 5 3 5 5 5 4 5 2 5 5 4 5 5 5 5 5 5 88
82 4 4 5 3 4 4 5 4 4 2 4 4 5 5 5 5 4 4 5 80
83 5 5 5 5 4 4 4 4 5 5 5 4 4 4 4 5 4 4 4 84
84 4 4 4 5 5 5 5 4 4 4 4 4 4 4 5 5 5 5 5 85
85 5 4 5 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 79
86 4 5 4 5 4 4 5 4 5 5 5 5 5 5 4 5 4 4 5 87
87 4 5 5 5 5 4 5 4 4 4 5 5 4 4 4 5 5 4 5 86
88 4 5 4 5 5 5 5 4 4 4 4 4 4 4 5 5 5 5 5 86
89 5 4 5 5 5 4 5 5 5 4 5 4 5 4 4 5 5 4 5 88
90 5 4 4 5 4 4 5 5 4 5 5 4 4 5 5 5 4 4 5 86
91 5 4 4 4 5 4 4 5 4 4 4 4 4 4 4 4 5 4 4 80
95 5 5 5 4 5 4 3 3 3 3 3 3 3 5 4 5 5 4 5 77
93 5 4 4 5 4 5 4 5 5 4 5 4 4 5 5 5 5 5 4 87
94 5 2 2 2 2 2 5 5 5 4 4 4 4 5 5 4 5 4 5 74
95 5 5 4 5 4 4 4 5 4 5 4 4 4 5 5 5 5 4 4 85
96 5 5 4 4 5 5 5 5 4 4 5 5 5 5 4 5 5 5 5 90
97 5 4 4 5 5 5 4 4 5 5 5 4 4 4 5 5 5 5 4 87
98 5 5 5 4 4 4 5 5 4 4 5 4 4 4 4 4 5 4 5 84
99 5 4 4 4 5 5 5 5 4 5 5 5 4 4 4 5 5 5 5 88
10
5 2 2 2 2 2 5 5 4 3 3 3 5 4 5 4 4 4 4
0 68

B. Lampiran Hasil Kuesioner (Tabulasi) Iklan (X2)

 IKLAN
Total X2
X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2.7 X2.8 X2.9 X2.10 X2.11 X2.12 X2.13 X2.14 X2.15
5 4 5 5 4 5 4 5 4 5 5 5 5 5 5 71
4 5 5 5 5 4 4 5 5 5 5 5 5 5 5 72
5 4 4 5 4 5 5 4 5 5 4 5 5 4 5 69
5 5 5 5 4 4 5 5 5 5 5 4 4 4 5 70
5 4 4 5 4 5 5 5 4 5 4 5 5 5 5 70
4 4 5 5 5 5 4 5 5 5 5 5 5 5 5 72
5 5 5 5 5 4 4 4 4 5 5 5 4 4 5 69
4 4 4 5 4 5 4 5 4 5 5 4 5 5 5 68
5 5 5 5 5 4 5 4 5 5 5 5 5 5 5 73
4 4 5 5 5 4 4 5 4 5 4 4 4 4 5 66
5 5 4 5 5 5 4 5 4 5 5 5 4 4 5 70
5 4 4 5 4 4 5 4 4 5 5 5 5 5 5 69
4 4 4 5 5 5 4 4 5 5 5 5 4 4 5 68
5 5 5 5 5 4 5 5 5 5 5 5 5 5 5 74
4 4 4 5 4 5 4 4 4 5 4 4 4 5 5 65
4 4 5 5 4 5 4 4 5 5 5 4 5 4 5 68
4 4 4 5 4 4 5 5 5 5 5 5 5 4 5 69
5 5 4 5 4 4 4 5 4 5 4 4 4 5 5 67
4 5 5 5 4 4 5 4 5 5 5 4 5 4 5 69
5 5 4 5 5 5 4 5 4 5 4 5 5 4 5 70
4 5 4 5 5 5 4 4 5 5 5 5 5 5 5 71
5 5 5 5 4 5 5 5 5 5 4 4 5 4 5 71
5 5 5 5 5 4 4 4 4 5 4 4 5 5 5 69
5 5 5 5 5 4 5 5 5 5 5 5 4 5 5 73
5 5 5 5 5 5 5 5 4 5 4 5 5 5 5 73
4 5 5 5 5 5 5 4 5 5 4 4 5 4 5 70
4 4 4 5 4 4 5 4 4 5 4 4 4 5 5 65
5 4 5 5 5 5 4 5 5 5 4 5 4 4 5 70
4 5 4 5 4 4 5 5 4 5 5 5 5 4 5 69
4 4 5 5 4 5 4 4 5 5 5 5 4 5 5 69
5 4 5 5 4 4 4 5 4 5 4 4 4 4 5 66
4 5 5 5 5 5 5 4 5 5 5 4 5 4 5 71
4 5 4 5 4 5 4 5 5 5 5 5 5 5 5 71
5 4 5 5 4 5 5 4 4 5 4 4 4 4 5 67
4 5 4 5 4 5 4 4 5 5 4 4 4 4 5 66
5 4 5 5 5 5 5 5 5 5 5 5 5 4 5 73
5 4 5 5 4 4 5 4 5 5 4 5 4 5 5 69
4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 74
4 4 4 5 4 5 4 5 5 5 4 4 4 4 5 66
5 4 5 5 4 5 5 4 4 5 5 4 5 5 5 70
4 4 4 5 5 5 5 4 4 5 4 5 4 4 5 67
5 5 5 5 4 4 5 5 5 5 5 5 5 5 5 73
5 4 4 5 3 3 3 3 3 3 5 5 5 5 5 61
5 5 4 5 5 4 5 5 4 5 5 5 5 5 5 72
4 4 5 5 4 5 4 5 4 5 4 5 4 4 5 67
5 5 5 5 4 5 5 4 5 5 4 5 4 5 5 71
5 4 4 5 4 5 5 4 5 5 4 4 4 5 5 68
4 4 5 5 4 4 4 5 4 5 4 4 5 4 5 66
4 5 4 5 5 5 4 5 5 5 4 4 5 4 5 69
5 4 5 5 5 4 3 3 3 3 3 3 5 5 5 61
4 4 4 5 4 5 4 5 4 5 4 5 5 4 5 67
4 5 4 5 5 4 4 4 5 5 4 4 4 4 5 66
5 4 5 5 5 4 5 4 4 5 5 4 4 5 5 69
4 5 4 5 4 5 4 5 5 5 4 4 4 5 5 68
5 4 4 5 4 4 5 4 5 5 4 5 5 5 5 69
5 5 5 5 5 5 4 4 4 5 4 4 4 4 5 68
4 4 4 5 4 4 4 5 4 5 4 4 4 5 5 65
4 4 5 5 4 5 5 4 5 5 5 4 4 4 5 68
5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 72
4 4 5 5 5 4 4 4 4 5 5 4 4 5 5 67
5 4 5 5 4 4 5 5 5 5 4 5 5 4 5 70
5 5 5 5 4 4 4 4 5 5 4 4 5 4 5 68
5 4 5 5 4 5 5 5 5 5 5 5 5 5 5 73
5 4 5 5 5 4 4 5 5 5 5 5 5 5 5 72
4 5 5 5 5 4 4 5 4 5 5 4 5 4 5 69
5 4 5 5 4 2 2 2 2 2 2 4 5 5 5 54
4 5 5 5 5 4 5 5 4 5 4 4 4 4 5 68
5 5 4 5 4 4 5 5 4 5 4 5 4 4 5 68
5 4 5 5 1 1 1 1 1 1 1 1 4 5 5 41
4 4 4 5 4 5 5 5 4 4 4 5 5 4 5 67
4 5 4 5 4 4 4 5 4 4 5 5 4 4 5 66
4 4 4 5 4 5 4 4 5 4 4 4 4 5 5 65
5 4 5 5 4 5 4 5 5 4 5 5 4 4 5 69
4 5 4 5 5 4 5 4 5 4 4 5 5 5 5 69
4 4 4 5 5 4 4 5 5 4 5 5 5 5 5 69
5 4 4 5 5 4 4 4 5 4 5 5 4 4 5 67
4 5 5 5 4 5 5 5 5 4 5 4 5 4 5 70
5 5 4 5 5 5 5 4 4 4 5 5 5 4 5 70
4 5 4 5 4 4 4 5 5 4 5 4 4 5 5 67
5 5 5 5 4 5 5 5 5 4 4 4 5 4 5 70
5 5 5 5 5 5 5 5 5 4 4 4 5 5 5 72
4 4 4 5 5 4 4 4 5 4 5 5 5 4 5 67
5 5 5 5 5 5 4 4 4 4 4 4 4 5 5 68
4 4 4 5 4 5 5 5 5 4 4 4 5 4 5 67
2 2 2 2 2 2 4 4 4 4 5 4 4 4 5 50
5 5 5 5 4 5 4 4 5 4 4 4 4 5 5 68
4 4 5 3 3 3 3 3 3 4 4 5 5 4 5 58
4 4 4 5 4 5 5 5 5 4 5 4 4 4 5 67
2 4 5 5 5 1 1 1 1 1 1 4 4 4 5 44
4 5 5 5 4 5 4 2 2 2 2 4 5 5 3 57
5 5 3 3 3 3 3 3 3 3 5 4 5 5 5 58
3 4 5 5 5 3 5 4 5 4 5 4 5 5 5 67
3 3 3 3 3 3 3 3 3 4 5 4 5 5 5 55
3 4 3 3 3 3 3 3 3 3 5 4 5 5 5 55
3 4 3 3 3 3 3 4 1 1 1 1 5 5 5 45
3 4 5 5 5 5 4 4 5 4 5 4 5 5 5 68
3 4 5 5 5 5 4 4 5 4 5 4 5 5 5 68
3 2 2 2 2 2 5 4 5 4 5 4 5 5 5 55
3 4 5 5 5 5 5 4 5 4 5 4 5 5 5 69
3 4 5 3 3 3 3 3 3 4 5 4 5 5 5 58

C. Lampiran Hasil Kuesioner (Tabulasi) Kualitas Produk (X3)

KUALITAS PRODUK Total
X3.1 X3.2 X3.3 X3.4 X3.5 X3.6 X3.7 X3.8 X3.9 X3.10 X3
5 4 4 5 4 5 4 4 5 4 44
4 1 1 1 1 1 5 5 4 5 28
5 5 4 5 5 4 5 4 5 4 46
4 4 4 4 5 5 5 4 5 5 45
4 4 2 2 2 2 2 2 5 4 29
5 4 5 5 4 5 5 5 4 4 46
5 5 5 2 4 4 4 4 5 5 43
4 4 4 2 4 5 4 4 4 4 39
5 5 5 2 5 4 5 4 5 5 45
4 4 5 2 4 5 2 5 4 4 39
5 5 5 2 4 5 2 4 5 5 42
4 4 4 2 5 4 2 4 5 4 38
4 4 5 2 4 4 2 4 4 4 37
5 4 5 2 5 5 2 5 5 5 43
4 4 4 5 4 4 2 4 4 4 39
5 5 4 5 4 4 2 4 4 4 41
5 5 4 4 5 5 2 5 4 4 43
4 4 4 4 4 5 2 4 5 5 41
5 4 4 4 5 4 5 4 4 5 44
2 2 2 2 2 2 4 5 5 5 31
5 5 5 5 4 4 5 4 4 5 46
4 4 4 5 5 5 5 4 5 5 46
5 5 5 4 4 4 4 4 5 5 45
5 5 5 4 5 5 5 4 5 5 48
5 5 5 5 5 5 4 4 5 5 48
5 5 5 5 5 4 5 5 4 5 48
4 5 4 4 5 4 4 4 4 4 42
5 5 5 5 4 5 5 4 5 4 47
5 4 4 4 5 5 4 4 4 5 44
5 4 4 5 4 4 5 4 4 4 43
4 5 4 4 4 5 4 4 5 4 43
5 4 5 5 5 4 5 5 4 5 47
5 4 4 5 4 5 5 5 4 5 46
4 5 4 5 5 4 4 4 5 4 44
5 4 4 5 4 4 5 4 4 5 44
5 4 5 5 5 5 5 4 5 4 47
4 5 4 4 5 4 5 5 5 4 45
5 5 5 5 5 5 5 4 4 5 48
4 4 4 5 4 5 5 4 4 4 43
5 5 4 5 5 4 4 4 5 4 45
4 4 5 5 5 4 4 4 4 4 43
5 4 4 4 5 5 5 5 5 5 47
5 5 4 5 4 5 5 5 5 4 47
4 5 5 4 5 5 4 4 5 5 46
5 4 4 5 4 5 4 4 4 4 43
4 4 4 5 5 4 5 5 5 5 46
5 5 4 5 5 4 5 4 5 4 46
4 4 4 4 4 5 4 4 4 4 41
5 4 5 5 4 5 5 5 4 5 47
4 5 5 4 5 4 5 4 5 4 45
5 4 4 5 4 5 4 4 4 4 43
5 4 5 4 4 4 5 4 4 5 44
4 4 5 4 5 4 4 4 5 4 43
5 5 4 5 4 5 5 4 4 5 46
4 4 4 4 5 4 5 5 5 4 44
5 4 5 5 4 4 4 4 5 5 45
4 4 4 4 4 5 4 4 4 4 41
5 4 4 5 5 4 5 4 4 4 44
5 2 2 2 2 2 4 4 5 5 33
5 4 5 4 4 4 4 4 4 4 42
4 4 4 4 5 5 5 4 5 4 44
5 2 4 4 4 4 5 4 5 5 42
5 4 4 5 5 5 5 4 5 4 46
5 1 1 1 1 1 5 4 5 4 28
4 4 5 4 4 5 4 5 4 5 44
5 4 4 5 5 5 5 5 5 4 47
4 5 5 4 5 5 4 4 4 5 45
4 3 3 3 3 3 3 3 5 5 35
5 4 5 4 4 5 5 4 5 4 45
5 5 4 5 5 5 4 5 4 4 46
4 4 4 4 4 5 4 4 4 5 42
4 4 4 5 4 4 5 4 4 4 42
5 5 4 5 4 5 5 4 5 4 46
4 4 5 4 5 4 5 5 4 5 45
5 4 5 4 4 5 5 5 4 4 45
 5 4 5 4 4 4 5 4 5 4 44
5 4 4 5 5 5 5 4 4 5 46
4 4 5 5 5 4 4 5 5 5 46
5 5 4 4 4 5 5 4 4 5 45
4 4 4 5 5 5 5 4 5 5 46
5 5 5 5 5 5 5 4 5 5 49
4 4 5 4 4 4 5 4 4 4 42
5 5 5 5 4 4 4 4 5 5 46
4 4 4 5 5 5 5 4 4 4 44
5 4 5 4 4 4 4 4 4 4 42
4 5 4 5 4 4 5 4 5 5 45
4 2 2 2 2 2 5 4 4 4 31
4 5 2 2 2 5 5 4 4 4 37
3 4 5 5 5 4 5 5 5 4 45
5 4 1 1 1 1 1 1 4 5 24
5 2 2 2 2 2 4 5 4 4 32
5 5 5 4 2 2 2 2 2 5 34
5 4 4 5 4 5 4 5 5 4 45
5 5 4 5 4 4 5 5 5 4 46
5 5 4 2 2 2 2 2 2 5 31
3 3 3 3 3 3 5 5 4 4 36
5 4 3 3 3 3 3 4 5 5 38
5 5 5 4 4 4 5 5 4 4 45
5 4 4 4 5 5 5 5 4 5 46
5 2 3 3 3 3 5 5 4 5 38

D. Lampiran Hasil Kuesioner (Tabulasi) Keputusan Pembelian (Y)

KEPUTUSAN PEMBELIAN LUWAK WHITE KOFFIE

Total Y
Y.1 Y.2 Y.3 Y.4 Y.5 Y.6 Y.7 Y.8 Y.9 Y.10
2 2 2 2 2 2 2 5 4 5 28
2 2 2 2 2 2 2 2 5 5 26
4 4 5 4 5 5 5 4 5 5 46
5 5 4 5 4 5 5 5 5 5 48
4 2 5 4 4 5 5 5 4 5 43
5 2 5 5 5 5 4 5 5 5 46
5 2 5 4 5 5 4 4 4 5 43
4 2 5 4 4 5 4 5 4 5 42
5 2 5 5 5 5 5 4 5 5 46
5 2 4 1 1 1 1 1 4 5 25
4 2 4 5 5 5 4 5 4 5 43
4 2 4 5 5 5 5 4 4 5 43
4 2 4 4 4 5 4 4 5 5 41
5 2 5 5 2 2 2 2 2 5 32
4 4 4 4 5 5 4 4 4 5 43
5 4 5 5 1 5 4 4 5 5 43
4 5 5 4 4 5 5 5 5 5 47
4 4 5 5 5 5 4 5 4 5 46
5 5 4 5 5 5 5 4 5 5 48
4 4 4 4 4 5 4 5 4 5 43
4 5 4 4 5 5 4 4 5 5 45
5 4 5 4 4 5 5 5 5 5 47
5 4 4 5 5 5 4 4 4 5 45
5 4 4 4 5 5 5 5 5 5 47
5 5 5 5 5 5 5 5 4 5 49
5 5 4 5 5 5 5 4 5 5 48
4 4 4 4 4 5 5 4 4 5 43
5 5 5 4 4 5 4 5 5 5 47
4 5 5 5 5 5 5 5 4 5 48
5 5 5 4 5 5 4 4 5 5 47
5 4 4 4 4 5 4 5 4 5 44
5 4 5 5 5 5 5 4 5 5 48
4 5 5 4 5 5 4 5 5 5 47
5 4 4 5 5 5 5 4 4 5 46
4 4 4 4 4 5 4 4 5 5 43
5 4 5 5 4 5 5 5 5 5 48
5 5 5 5 5 5 5 4 5 5 49
5 5 5 4 4 5 5 5 5 5 48
4 4 4 5 4 5 4 5 5 5 45
5 4 5 4 4 5 5 4 4 5 45
2 2 2 2 2 2 2 2 4 5 25
5 5 5 5 5 5 5 5 5 5 50
4 4 5 5 5 5 4 5 5 5 47
4 4 5 5 5 5 5 5 4 5 47
1 1 1 1 1 1 1 1 1 5 14
5 5 5 5 4 5 5 4 5 5 48
4 4 5 4 5 5 5 4 5 5 46
5 4 5 4 4 5 4 5 4 5 45
4 5 5 4 4 5 4 5 5 5 46
1 1 1 1 1 1 1 1 1 5 14
4 4 4 4 4 5 4 5 4 5 43
4 4 5 5 4 5 4 4 5 5 45
5 5 4 4 5 5 5 4 4 5 46
4 4 4 5 4 5 4 5 5 5 45
4 4 4 5 4 5 5 4 5 5 45
5 4 4 4 5 5 4 4 4 5 44
4 5 5 4 4 5 4 5 4 5 45
5 4 4 5 4 5 5 4 5 5 46
5 5 5 4 5 5 5 5 4 5 48
5 4 5 5 4 5 4 4 4 5 45
5 5 5 4 5 5 5 5 5 5 49
1 1 1 1 1 1 1 4 5 5 21
5 5 5 4 4 5 5 5 5 5 48
5 4 4 5 5 5 4 5 5 5 47
5 5 5 5 4 5 4 5 4 5 47
5 5 5 4 5 5 5 5 5 5 49
5 5 4 4 5 5 5 5 4 5 47
4 4 4 4 4 5 5 5 4 5 44
5 5 5 5 4 5 4 5 5 5 48
4 5 4 4 5 5 5 5 4 5 46
4 4 4 5 5 5 4 5 4 5 45
4 4 4 4 4 5 4 4 5 5 43
5 5 5 4 5 5 4 5 5 5 48
4 4 5 5 5 5 5 4 5 5 47
4 4 5 5 4 5 4 5 5 5 46
4 4 5 5 5 5 4 4 5 5 46
5 5 5 4 5 5 5 5 5 5 49
4 4 4 5 5 5 5 4 4 5 45
4 4 4 4 4 5 4 5 5 5 44
5 4 4 4 5 5 5 5 5 5 47
5 5 4 5 5 5 5 5 5 5 49
4 4 5 5 5 5 4 4 5 5 46
5 4 4 4 4 5 4 4 4 5 43
4 4 4 4 5 5 5 5 5 5 46
4 4 4 4 4 5 4 4 4 5 42
5 5 5 5 4 5 4 4 5 5 47
5 5 4 2 2 2 2 2 2 5 31
4 4 4 4 5 5 5 5 5 5 46
1 1 1 1 1 5 5 2 5 5 27
5 1 2 2 2 2 2 2 5 3 26
 2 1 4 4 4 4 5 2 4 3 33
2 1 5 5 4 5 5 2 5 3 37
2 1 4 2 2 2 2 2 2 3 22
2 1 4 5 5 4 5 2 5 3 36
2 1 4 5 5 5 5 4 4 3 38
2 1 1 1 1 1 1 5 5 3 21
5 4 2 2 2 2 5 5 4 3 34
5 4 3 3 3 3 3 3 5 3 35
5 5 4 4 4 5 5 5 5 3 45
5 5 2 2 2 2 2 2 2 3 27

LAMPIRAN VI FREKUENSI DISTRBUSI VARIABEL

A. Frekuensi Distribusi Keputusan Pembelian (Y)

Statistics
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
Valid 100 100 100 100 100 100 100 100 100 100
N
Missing 0 0 0 0 0 0 0 0 0 0
Mean 4.19 3.73 4.17 4.06 4.05 4.49 4.15 4.17 4.43 4.78
Mode 5 4 5 4 5 5 5 5 5 5
Minimum 1 1 1 1 1 1 1 1 1 3
Maximum 5 5 5 5 5 5 5 5 5 5
Sum 419 373 417 406 405 449 415 417 443 478
 Frequency Table Variabel Keputusan Pembelian

P1 P2
Valid Cumulative Cumulative
Frequency Percent Percent Percent Frequency Percent Valid Percent Percent
Valid Sangat Tidak Setuju 4 4.0 4.0 4.0 Valid Sangat Tidak Setuju 11 11.0 11.0 11.0
Tidak Setuju 9 9.0 9.0 13.0 Tidak Setuju 13 13.0 13.0 24.0
Setuju 38 38.0 38.0 51.0 Setuju 44 44.0 44.0 68.0
Sangat Setuju 49 49.0 49.0 100.0 Sangat Setuju 32 32.0 32.0 100.0
Total 100 100.0 100.0 Total 100 100.0 100.0
 P3 P4
Cumulative Cumulative
Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent
Valid Sangat Tidak Setuju 5 5.0 5.0 5.0 Valid Sangat Tidak Setuju 6 6.0 6.0 6.0
Tidak Setuju 6 6.0 6.0 11.0 Tidak Setuju 8 8.0 8.0 14.0
Kurang Setuju 1 1.0 1.0 12.0 Kurang Setuju 1 1.0 1.0 15.0
Setuju 43 43.0 43.0 55.0 Setuju 44 44.0 44.0 59.0
Sangat Setuju 45 45.0 45.0 100.0 Sangat Setuju 41 41.0 41.0 100.0
Total 100 100.0 100.0 Total 100 100.0 100.0
P5 P6
Cumulative Cumulative
Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent
Valid Sangat Tidak Setuju 7 7.0 7.0 7.0 Valid Sangat Tidak Setuju 5 5.0 5.0 5.0
Tidak Setuju 9 9.0 9.0 16.0 Tidak Setuju 9 9.0 9.0 14.0
Kurang Setuju 1 1.0 1.0 17.0 Kurang Setuju 1 1.0 1.0 15.0
Setuju 38 38.0 38.0 55.0 Setuju 2 2.0 2.0 17.0
Sangat Setuju 45 45.0 45.0 100.0 Sangat Setuju 83 83.0 83.0 100.0
Total 100 100.0 100.0 Total 100 100.0 100.0
 P7 P8
Valid Cumulative Cumulativ

Frequency Percent Percent Percent Frequency Percent Valid Percent e Percent

Valid Sangat Tidak Setuju 5 5.0 5.0 5.0 Valid Sangat Tidak Setuju 3 3.0 3.0 3.0
Tidak Setuju 11 11.0 11.0 14.0
Tidak Setuju 8 8.0 8.0 13.0
Kurang Setuju 1 1.0 1.0 15.0
Kurang Setuju 1 1.0 1.0 14.0
Setuju 36 36.0 36.0 51.0
Setuju 39 39.0 39.0 53.0
Sangat Setuju 49 49.0 49.0 100.0
Sangat Setuju 47 47.0 47.0 100.0
Total 100 100.0 100.0
Total 100 100.0 100.0

P9 P10
Cumulative Cumulative

Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent

Valid Sangat Tidak Setuju 2 2.0 2.0 2.0 Valid Kurang Setuju 11 11.0 11.0 11.0

Tidak Setuju 4 4.0 4.0 6.0 Sangat Setuju 89 89.0 89.0 100.0

Setuju 37 37.0 37.0 43.0 Total 100 100.0 100.0

Sangat Setuju 57 57.0 57.0 100.0

Total 100 100.0 100.0

B. Frekuensi Distribusi Brand Ambassador (X1)

 Statistics
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19
N Valid 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
Missing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Mean 4.45 4.06 4.29 4.14 4.28 3.79 4.50 4.18 4.32 3.86 4.35 4.08 4.32 4.31 4.33 4.84 4.48 4.50 4.53
Mode 5 4 4 5 5 3 5 4 4a 4 5 4 4 4 5 5 5 5 5
Minimum 3 1 1 1 1 1 1 1 1 1 1 1 2 2 1 2 1 1 1
Maximum 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
Sum 445 406 429 414 428 379 450 418 432 386 435 408 432 431 433 484 448 450 453
a. Multiple modes exist. The smallest value is shown

Frequency Table Variabel Brand Ambassador (X1)

P1 P2
Cumulative Cumulative
Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent
P3 P4
Valid Kurang Setuju 12 12.0 12.0 12.0 Valid Sangat Tidak Setuju 1 1.0 1.0 1.0
Cumulative Cumulative
Tidak Setuju 14
Setuju 31 31.0 31.0 43.0
Frequency
P614.0
Percent
14.0
Valid Percent
15.0
Percent
Frequency Percent Valid Percent Percent
Sangat Setuju 57 57.0 57.0 100.0 Setuju 48 48.0 48.0 63.0
Cumulative
Valid Sangat Tidak Setuju 2 2.0 2.0 2.0 Valid Sangat Tidak Setuju 3 3.0 3.0 3.0
Total 100 100.0 100.0 Sangat Setuju 37 37.0 37.0 100.0
Frequency Percent Valid Percent Percent
Tidak Setuju 3 3.0 3.0 5.0 Tidak Setuju 3 3.0 3.0 6.0
Total 100 100.0 100.0
Valid Sangat Tidak Setuju 2 2.0 2.0 2.0
Setuju 54 54.0 54.0 59.0 Kurang Setuju 16 16.0 16.0 22.0
Tidak Setuju 4 4.0 4.0 6.0
Sangat Setuju 41 41.0 41.0 100.0 Setuju 33 33.0 33.0 55.0
Kurang Setuju 37 37.0 37.0 43.0
Total 100 100.0 100.0 Sangat Setuju 45 45.0 45.0 100.0
Setuju 27 27.0 27.0 70.0
Total 100 100.0 100.0
Sangat Setuju 30 30.0 30.0 100.0
Total 100 100.0 100.0
 P5
P7 Cumulative
P8
Frequency Percent Valid Percent Percent
Cumulative Cumulative
Valid Sangat Tidak Setuju 2 2.0 2.0 2.0
Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent
Tidak Setuju 5 5.0 5.0 7.0
Valid Sangat Tidak Setuju 1 1.0 1.0 1.0 Valid Sangat Tidak Setuju 2 2.0 2.0 2.0
Kurang Setuju 2 2.0 2.0 9.0
Tidak Setuju 1 1.0 1.0 2.0 Tidak Setuju 1 1.0 1.0 3.0
Setuju 45 45.0 45.0 54.0
Kurang Setuju 4 4.0 4.0 6.0 Kurang Setuju 4 4.0 4.0 7.0
Sangat Setuju 46 46.0 46.0 100.0
Setuju 35 35.0 35.0 41.0 Setuju 63 63.0 63.0 70.0
Total 100 100.0 100.0
Sangat Setuju 59 59.0 59.0 100.0 Sangat Setuju 30 30.0 30.0 100.0
Total 100 100.0 100.0 Total 100 100.0 100.0

P9 P10
Cumulative Cumulative
Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent
Valid Sangat Tidak Setuju 1 1.0 1.0 1.0 Valid Sangat Tidak Setuju 1 1.0 1.0 1.0
Tidak Setuju 4 4.0 4.0 5.0 Tidak Setuju 21 21.0 21.0 22.0
Kurang Setuju 3 3.0 3.0 8.0 Kurang Setuju 4 4.0 4.0 26.0
Setuju 46 46.0 46.0 54.0 Setuju 39 39.0 39.0 65.0
Sangat Setuju 46 46.0 46.0 100.0 Sangat Setuju 35 35.0 35.0 100.0
Total 100 100.0 100.0 Total 100 100.0 100.0
 P11 P12
Cumulative Cumulative

Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent

Valid Sangat Tidak Setuju 1 1.0 1.0 1.0 Valid Sangat Tidak Setuju 1 1.0 1.0 1.0

Tidak Setuju 5 5.0 5.0 6.0 Tidak Setuju 6 6.0 6.0 7.0

Kurang Setuju 4 4.0 4.0 10.0 Kurang Setuju 10 10.0 10.0 17.0

Setuju 38 38.0 38.0 48.0 Setuju 50 50.0 50.0 67.0

Sangat Setuju 52 52.0 52.0 100.0 Sangat Setuju 33 33.0 33.0 100.0

Total 100 100.0 100.0 Total 100 100.0 100.0

P13 P14
Cumulative Cumulative
Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent
Valid Tidak Setuju 4 4.0 4.0 4.0 Valid Tidak Setuju 5 5.0 5.0 5.0
Kurang Setuju 5 5.0 5.0 9.0 Kurang Setuju 4 4.0 4.0 9.0
Setuju 46 46.0 46.0 55.0 Setuju 46 46.0 46.0 55.0
Sangat Setuju 45P15 45.0 45.0 100.0 Sangat Setuju 45 45.0 45.0 100.0
P17 P18
Total 100 P19 100.0 100.0 Cumulative Total 100 P16 100.0 100.0
Cumulative Cumulative
Frequency Percent Valid Percent Percent
Cumulative Cumulative
Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent
Valid Sangat Tidak Setuju Frequency 1 Percent1.0 Valid Percent 1.0 Percent 1.0 Frequency Percent Valid Percent Percent
Valid Sangat Tidak Setuju 1 1.0 1.0 1.0 Valid Sangat Tidak Setuju 1 1.0 1.0 1.0
Valid Sangat
Tidak Setuju
Tidak Setuju 14 1.0
4.0 1.0
4.0 1.0
5.0 Valid Tidak Setuju 2 2.0 2.0 2.0
Kurang Setuju 2 2.0 2.0 3.0 Setuju 46 46.0 46.0 47.0
Tidak
Kurang Setuju
Setuju 14 1.0
4.0 1.0
4.0 2.0
9.0 Kurang Setuju 3 3.0 3.0 5.0
Setuju 44 44.0 44.0 47.0 Sangat Setuju 53 53.0 53.0 100.0
Setuju 40
43 40.0
43.0 40.0
43.0 42.0
52.0 Setuju 4 4.0 4.0 9.0
Sangat Setuju 53 53.0 53.0 100.0 Total 100 100.0 100.0
Sangat
Sangat Setuju
Setuju 58
48 58.0
48.0 58.0
48.0 100.0 Sangat Setuju 91 91.0 91.0 100.0
Total 100 100.0 100.0
Total 100 100.0
100.0 100.0 Total 100 100.0 100.0
C. Frekuensi Distribusi Iklan (X2)

Statistics
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15
N Valid 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
Missing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Mean 4.33 4.38 4.48 4.82 4.27 4.30 4.28 4.30 4.33 4.48 4.38 4.38 4.60 4.53 4.98
Mode 5 4 5 5 4 5 4 5 5 5 5 4 5 5 5
Minimum 2 2 2 2 1 1 1 1 1 1 1 1 4 4 3
Maximum 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
Sum 433 438 448 482 427 430 428 430 433 448 438 438 460 453 498
 Frequency Table Variabel Iklan (X2)

P1P3 P4
P2
Cumulative
Cumulative Cumulative
Cumulative
Frequency P5
Frequency Percent
Percent Valid
Valid
Percent
Percent Percent
Percent Frequency P6
Percent
Percent Valid
ValidPercent
Percent Percent
Percent
Valid
Valid Tidak
TidakSetuju
Setuju 2 2 2.02.0 2.02.0 Cumulative
2.02.0 Valid
Valid TidakSetuju
Tidak Setuju 22 2.0
2.0 2.02.0 Cumulative2.02.0
Kurang
KurangSetuju
Setuju Frequency
9 4 Percent
9.04.0 Valid Percent
9.04.0 Percent
11.06.0 KurangSetuju
Setuju Frequency
61 Percent
6.0 Valid Percent
6.01.0 Percent 8.03.0
Kurang 1.0
Valid Sangat Tidak 4338 1 1.0 1.0 1.0 Valid Setuju
Sangat Tidak
Setuju
Setuju 43.0
38.0 43.0
38.0 54.0
44.0 Setuju 54 2
92 2.0
92.0
54.0 2.0
92.0
54.0 2.057.0
100.0
Setuju
Sangat
SangatSetuju
Setuju 4656 46.0
56.0
P7 46.0
56.0 100.0
100.0 SetujuSetuju
Total 100 P8
100.0 100.0
Sangat 43 43.0 43.0 100.0
Tidak Setuju 2 2.0 2.0 Cumulative
3.0 Tidak Setuju Cumulative
Total
Total 100
100 100.0
100.0 100.0
100.0 Total 100 3 3.0
100.0 3.0
100.0 5.0
Kurang Setuju 7 P9 Percent
Frequency 7.0 Valid7.0
Percent Percent
10.0 Frequency P10Percent Valid Percent Percent
Kurang Setuju 8 8.0 8.0 13.0
Valid Setuju
Sangat Tidak Setuju 49 2 49.0 2.0 49.0 2.0 Cumulative
59.0 2.0 Valid Setuju
Sangat Tidak Setuju 2 37.0 2.0 2.0 Cumulative
2.0
37 37.0 50.0
TidakSetuju
Sangat Setuju Frequency
41 Percent
1 41.0 1.0 Valid Percent
41.0 1.0 Percent 3.0
100.0 TidakSetuju
Setuju Frequency Percent
2 50.0 2.0 Valid Percent
2.0 100.0Percent4.0
Sangat 50 50.0
Valid Total
Sangat
KurangTidak Setuju
Setuju 100 38 P11
100.0 3.0
8.0 100.0 3.0
8.0 3.0
11.0 Valid Kurang
Sangat Setuju
Tidak Setuju P12
73100.0 7.0
3.0 3.0
7.0 3.0
11.0
Total 100 100.0
P13 Cumulative Tidak Setuju P14 2.0 Cumulative53.0
Tidak Setuju
Setuju 2
45 2.0
45.0 2.0
45.0 5.0
56.0 Setuju 422 2.0
42.0 42.0 5.0

Kurang Frequency Percent Valid Percent

CumulativePercent KurangSetuju
Setuju Frequency4 Percent4.0 Valid PercentCumulative
4.0 Percent 9.0
SangatSetuju
Setuju 7
44 7.0
44.0 7.0
44.0 12.0
100.0 Sangat 47 47.0 47.0 100.0
Valid Setuju
Sangat TidakFrequency
Setuju 35 3
Percent 35.03.0
Valid Percent 3.0
35.0Percent 47.0 3.0 Valid Setuju
Sangat TidakFrequency Percent
2
26 Valid
2.0
26.0 Percent 2.0
26.0Percent 2.035.0
Total 100 100.0 100.0 Total 100 100.0 100.0
Tidak
Valid Sangat Setuju
Setuju
Setuju 40 2
5340.0 53.02.0 40.0 53.02.0 40.0 100.0 5.0 Valid Sangat
Setuju
Setuju
Setuju 47 6547.0 65.0 47.0 65.0 47.0 100.0
Kurang
SangatSetuju
Total 60 1
10060.0 100.01.0 60.0 100.01.0 100.0 6.0 SangatSetuju
Kurang
Total 53 153.0
100 1.0
100.0 53.0 100.0
1.0 100.03.0

Setuju
Setuju 42 42.0 42.0 48.0 Setuju
Setuju 52 52.0 52.0 55.0
Total Setuju
Sangat 100 100.0
52 52.0 100.0 52.0 100.0 Total Setuju
Sangat 100 100.0
45 45.0 100.0 45.0 100.0
Total 100 100.0 100.0 Total 100 100.0 100.0

P15
Cumulative
Frequency Percent Valid Percent Percent
Valid Kurang Setuju 1 1.0 1.0 1.0
Sangat Setuju 99 99.0 99.0 100.0
Total 100 100.0 100.0
D. Frekuensi Distribusi Kualitas Produk (X2)

Statistics
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
N Valid 100 100 100 100 100 100 100 100 100 100
Missing 0 0 0 0 0 0 0 0 0 0
Mean 4.56 4.15 4.13 4.01 4.12 4.19 4.26 4.19 4.45 4.47
a
Mode 5 4 4 5 4 5 5 4 4 4
Minimum 2 1 1 1 1 1 1 1 2 4
Maximum 5 5 5 5 5 5 5 5 5 5
Sum 456 415 413 401 412 419 426 419 445 447
a. Multiple modes exist. The smallest value is shown

Frequency Table Variabel Kualitas Produk (X3)

 P1 P2
P3 P4
Cumulative Cumulative
Frequency Percent Valid Percent Cumulative
Percent Frequency Percent Valid Percent Cumulative
Percent
Valid Tidak Setuju 1 P5 Percent
Frequency 1.0 Valid Percent
1.0 Percent
1.0 Valid Sangat Tidak Setuju Frequency
P6 2 Percent
2.0 Valid Percent
2.0 Percent
2.0
Valid Sangat Tidak
Kurang Setuju
Setuju 2 3 2.0 3.0 2.0 3.0 Cumulative
3.0 3.0 Valid Sangat Tidak
Tidak Setuju Setuju 6 3 3.0
6.0 6.03.0 8.0 3.0
Cumulative
Tidak Setuju
Setuju 37 6 Percent
Frequency 37.0 6.0 Valid Percent
37.0 6.0 40.0 9.0
Percent Tidak
KurangSetuju
Setuju Frequency Percent215 15.0
2.0 15.0
2.0 10.018.0
Valid Percent Percent
Kurang
Valid Sangat Setuju
Sangat Setuju
Tidak Setuju 60 34 4.0
60.03.0 60.03.04.0 13.0 Valid SangatKurang
100.0 3.0 Setuju Setuju
Tidak Setuju 3 55 43.0 55.0 4.0
3.0 55.04.0 3.0 65.022.0
Setuju
Sangat Setuju 3534 34.0 34.0 56.0
Setuju
Total
Tidak Setuju 100 49
8 100.049.0
8.0 100.049.0
8.0 62.0
11.0 Tidak Setuju 7 7.0 35.0 7.0 35.0 10.0 100.0
Sangat Setuju 100444.0 100.044.0 44.0 100.0
Sangat Setuju
Kurang Setuju 38
4 38.0
4.0 38.0
4.0 100.0
15.0 Kurang Total
Setuju 4 4.0 100.0 14.0
P7 P8
Total
Setuju 100
44 100.0
44.0 100.0
44.0 59.0 Total 100 100.0 100.0
Setuju 40 40.0 40.0 54.0
Cumulative Valid Cumulative
Sangat Setuju 41 41.0 41.0 100.0 Sangat Setuju 46 46.0 46.0 100.0
Frequency Percent Valid Percent Percent Frequency Percent Percent Percent
Total 100 100.0 100.0 Total 100 100.0 100.0
Valid Sangat Tidak Setuju 1 1.0 1.0 1.0 Valid Sangat Tidak 1 1.0 1.0 1.0

Tidak Setuju 12 12.0 12.0 13.0 Setuju

Kurang Setuju 2 2.0 2.0 15.0 Tidak Setuju 3 3.0 3.0 4.0

Setuju 30 30.0 30.0 45.0 Kurang Setuju 1 1.0 1.0 5.0

Sangat Setuju 55 55.0 55.0 100.0 Setuju 66 66.0 66.0 71.0

Total 100 100.0 100.0 Sangat Setuju 29 29.0 29.0 100.0

Total 100 100.0 100.0

P9 P10
Cumulative Cumulative
Frequency Percent Valid Percent Percent Frequency Percent Valid Percent Percent

Valid Tidak Setuju 2 2.0 2.0 2.0 Valid Setuju 53 53.0 53.0 53.0

Setuju 49 49.0 49.0 51.0 Sangat 47 47.0 47.0 100.0

Sangat Setuju 49 49.0 49.0 100.0 Setuju

Total 100 100.0 100.0 Total 100 100.0 100.0

LAMPIRAN VII UJI NORMALITAS dan UJI REALIBILITAS

A. Uji Validitas dan Realibilitas Keputusan Pembelian (Y)

Correlations
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 TOTAL_Y
** ** ** ** ** ** ** ** **
P1 Pearson Correlation 1 .704 .599 .497 .461 .472 .418 .457 .258 .268 .699**
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .009 .007 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** **
P2 Pearson Correlation .704 1 .510 .438 .491 .535 .470 .566 .280 .386 .735**
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .005 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** **
P3 Pearson Correlation .599 .510 1 .777 .684 .729 .601 .470 .329 .328 .814**
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .001 .001 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** **
P4 Pearson Correlation .497 .438 .777 1 .785 .813 .704 .505 .399 .273 .840**
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .006 .000
N 100 100 100 100 100 100 100 100 100 100 100
P5 Pearson Correlation .461** .491** .684** .785** 1 .823** .760** .575** .408** .280** .853**
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .005 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** **
P6 Pearson Correlation .472 .535 .729 .813 .823 1 .856 .641 .523 .387 .914**
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** **
P7 Pearson Correlation .418 .470 .601 .704 .760 .856 1 .544 .493 .163 .820**
 Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .105 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** **
P8 Pearson Correlation .457 .566 .470 .505 .575 .641 .544 1 .483 .349 .749**
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** **
P9 Pearson Correlation .258 .280 .329 .399 .408 .523 .493 .483 1 .102 .560**
Sig. (2-tailed) .009 .005 .001 .000 .000 .000 .000 .000 .310 .000
N 100 100 100 100 100 100 100 100 100 100 100
P10 Pearson Correlation .268** .386** .328** .273** .280** .387** .163 .349** .102 1 .534**
Sig. (2-tailed) .007 .000 .001 .006 .005 .000 .105 .000 .310 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** ** **
TOTAL_Y Pearson Correlation .699 .735 .814 .840 .853 .914 .820 .749 .560 .434 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).

Case Processing Summary Reliability Statistics Item-Total Statistics

N % Cronbach's Cronbach's
Cases Valid 100 100.0 Alpha N of Items Scale Mean if Scale Variance Corrected Item- Alpha if Item
Excluded a
0 .0 .914 10 Item Deleted if Item Deleted Total Correlation Deleted
Total 100 100.0 P1 38.03 55.423 .620 .909
a. Listwise deletion based on all variables in the P2 38.49 52.454 .644 .909
procedure. P3 38.05 53.644 .762 .901
P4 38.16 52.378 .790 .899
P5 38.17 51.274 .804 .898
P6 37.73 50.280 .884 .892
P7 38.07 52.995 .766 .900
P8 38.05 54.492 .680 .905
P9 37.79 59.562 .482 .915
P10 37.44 62.592 .369 .919
 B. Uji Validitas dan Realibilitas Brand Ambassador (X1)

Correlations
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 TOTAL_X1
* ** * * ** * * **
P1 Pearso 1 .089 .198 .184 .168 .007 .371 .235 .118 .104 .239 .419 .222 .168 .249 .184 -.013 -.082 .375 .559**
n
Correla
tion
Sig. (2- .376 .048 .067 .094 .948 .000 .019 .241 .302 .016 .000 .026 .094 .012 .067 .895 .415 .000 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P2 Pearso .089 1 .354** .603** .194 -.139 -.056 -.165 .001 .468** .034 -.017 -.092 -.037 -.134 .052 .110 -.082 .164 .524**
n
Correla
tion
Sig. (2- .376 .000 .000 .053 .169 .583 .101 .992 .000 .739 .867 .363 .716 .184 .605 .274 .420 .103 .001
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
* ** ** ** * * * **
P3 Pearso .198 .354 1 .395 .356 .246 .150 .118 -.004 .145 .250 .228 .063 .082 -.024 .060 -.038 -.135 .263 .545**
n
Correla
tion
 Sig. (2- .048 .000 .000 .000 .014 .135 .242 .965 .151 .012 .022 .534 .416 .810 .556 .708 .180 .008 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** * *
P4 Pearso .184 .603 .395 1 .424 .112 .113 .034 -.069 .460 .096 .173 .061 .009 -.020 .076 .225 .133 .209 .526**
n
Correla
tion
Sig. (2- .067 .000 .000 .000 .265 .262 .733 .493 .000 .342 .085 .546 .932 .842 .450 .024 .188 .037 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** * **
P5 Pearso .168 .194 .356 .424 1 .332 .317 .171 .071 .059 .347 .362 .167 .019 .303 .232 .575 .186 .072 .608**
n
Correla
tion
Sig. (2- .094 .053 .000 .000 .001 .001 .090 .480 .562 .000 .000 .096 .848 .002 .020 .000 .064 .478 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P6 Pearso .007 -.139 .246* .112 .332** 1 .164 .193 .009 -.231 .243* .254* .051 -.006 .012 .012 .144 .376** .080 .521**
*
n
Correla
tion
Sig. (2- .948 .169 .014 .265 .001 .103 .054 .928 .021 .015 .011 .616 .949 .909 .909 .152 .000 .431 .001
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P7 Pearso .371** -.056 .150 .113 .317** .164 1 .501** .175 .098 .402** .403** .394** .227* .215* .150 -.066 -.138 .460** .531**
n
Correla
tion
Sig. (2- .000 .583 .135 .262 .001 .103 .000 .081 .331 .000 .000 .000 .023 .031 .137 .516 .171 .000 .000
tailed)

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P8 Pearso .235* -.165 .118 .034 .171 .193 .501** 1 .314** .308** .544** .485** .318** .258** .272** .046 -.100 -.158 .031 .600**
n
Correla
tion
Sig. (2- .019 .101 .242 .733 .090 .054 .000 .001 .002 .000 .000 .001 .010 .006 .648 .323 .115 .762 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** *
P9 Pearso .118 .001 -.004 -.069 .071 .009 .175 .314 1 .291 .570 .439 .180 .131 .269 .204 .091 -.041 -.018 .522**
n
Correla
tion
Sig. (2- .241 .992 .965 .493 .480 .928 .081 .001 .003 .000 .000 .072 .193 .007 .042 .369 .684 .856 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** **
P10 Pearso .104 .468 .145 .460 .059 -.231 .098 .308 .291 1 .421 .284 .194 .163 .158 .184 -.072 -.173 -.088 .589**
*
n
Correla
tion
Sig. (2- .302 .000 .151 .000 .562 .021 .331 .002 .003 .000 .004 .054 .105 .117 .067 .474 .085 .383 .000
tailed)
 N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P11 Pearso .239* .034 .250* .096 .347** .243* .402** .544** .570** .421** 1 .691** .421** .276** .425** .410** .040 -.087 .026 .726**
n
Correla
tion
Sig. (2- .016 .739 .012 .342 .000 .015 .000 .000 .000 .000 .000 .000 .005 .000 .000 .691 .391 .798 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** * ** * ** ** ** ** ** ** ** ** ** **
P12 Pearso .419 -.017 .228 .173 .362 .254 .403 .485 .439 .284 .691 1 .500 .262 .487 .376 .075 .076 .312 .761**
n
Correla
tion
Sig. (2- .000 .867 .022 .085 .000 .011 .000 .000 .000 .004 .000 .000 .008 .000 .000 .459 .454 .002 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
* ** ** ** ** ** ** ** *
P13 Pearso .222 -.092 .063 .061 .167 .051 .394 .318 .180 .194 .421 .500 1 .505 .518 .385 -.070 .044 .226 .550**
n
Correla
tion
Sig. (2- .026 .363 .534 .546 .096 .616 .000 .001 .072 .054 .000 .000 .000 .000 .000 .487 .664 .024 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
* ** ** ** ** ** **
P14 Pearso .168 -.037 .082 .009 .019 -.006 .227 .258 .131 .163 .276 .262 .505 1 .443 .300 -.018 -.117 .170 .615**
n
Correla
tion
 Sig. (2- .094 .716 .416 .932 .848 .949 .023 .010 .193 .105 .005 .008 .000 .000 .002 .860 .245 .091 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
* ** * ** ** ** ** ** ** **
P15 Pearso .249 -.134 -.024 -.020 .303 .012 .215 .272 .269 .158 .425 .487 .518 .443 1 .533 .195 -.071 .085 .528**
n
Correla
tion
Sig. (2- .012 .184 .810 .842 .002 .909 .031 .006 .007 .117 .000 .000 .000 .000 .000 .052 .484 .402 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
* * ** ** ** ** **
P16 Pearso .184 .052 .060 .076 .232 .012 .150 .046 .204 .184 .410 .376 .385 .300 .533 1 .130 -.059 .068 .562**
n
Correla
tion
Sig. (2- .067 .605 .556 .450 .020 .909 .137 .648 .042 .067 .000 .000 .000 .002 .000 .196 .562 .504 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
.572**
P17 Pearso -.013 .110 -.038 .225* .575** .144 -.066 -.100 .091 -.072 .040 .075 -.070 -.018 .195 .130 1 .257** .109
n
Correla
tion
Sig. (2- .895 .274 .708 .024 .000 .152 .516 .323 .369 .474 .691 .459 .487 .860 .052 .196 .010 .281 .006
tailed)

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P18 Pearso -.082 -.082 -.135 .133 .186 .376** -.138 -.158 -.041 -.173 -.087 .076 .044 -.117 -.071 -.059 .257** 1 -.088 .575
n
Correla
tion
Sig. (2- .415 .420 .180 .188 .064 .000 .171 .115 .684 .085 .391 .454 .664 .245 .484 .562 .010 .385 .461
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** * ** ** *
P19 Pearso .375 .164 .263 .209 .072 .080 .460 .031 -.018 -.088 .026 .312 .226 .170 .085 .068 .109 -.088 1 .661**
n
Correla
tion
Sig. (2- .000 .103 .008 .037 .478 .431 .000 .762 .856 .383 .798 .002 .024 .091 .402 .504 .281 .385 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **
TOTAL_X1 Pearso .459 .324 .445 .526 .608 .321 .531 .500 .422 .489 .726 .761 .550 .415 .528 .462 .272 .075 .361 1
n
Correla
tion
Sig. (2- .000 .001 .000 .000 .000 .001 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .006 .461 .000
tailed)
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).

Case Processing Summary

N %
 Reliability Statistics
Cronbach's
Cases Valid 100 100.0 Alpha N of Items
Excludeda 0 .0 .795 19
Total 100 100.0
a. Listwise deletion based on all variables in the
procedure.
 Item-Total Statistics

Scale Corrected Cronbach's

Scale Mean if Variance if Item-Total Alpha if Item
Item Deleted Item Deleted Correlation Deleted
P1 77.16 47.712 .377 .786

P2 77.55 48.149 .191 .800

P3 77.32 47.392 .350 .787

P4 77.47 45.302 .415 .783

P5 77.33 44.870 .521 .776

P6 77.82 48.270 .190 .800

P7 77.11 46.887 .453 .782

P8 77.43 47.136 .418 .784

P9 77.29 47.622 .324 .789

P10 77.75 45.098 .354 .790

P11 77.26 43.629 .662 .767

P12 77.53 43.060 .702 .763

P13 77.29 46.471 .471 .781

P14 77.30 47.828 .320 .789

P15 77.28 46.305 .439 .782

P16 76.77 48.421 .398 .786

P17 77.13 49.751 .186 .796

P18 77.11 51.574 -.010 .804

P19 77.08 48.862 .278 .791

 C. Uji Validitas dan Realibilitas Iklan (X2)

Correlations
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 TOTAL_X2
** ** ** ** ** * ** **
P1 Pearson 1 .417 .355 .466 .166 .298 .268 .232 .153 .310 .024 .265 -.051 .014 .046 .678**
Correlation
Sig. (2-tailed) .000 .000 .000 .099 .003 .007 .020 .129 .002 .816 .008 .615 .889 .650 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P2 Pearson .417** 1 .384** .494** .445** .341** .188 .225* .151 .195 .011 .129 .040 -.070 -.102 .637**
Correlation
Sig. (2-tailed) .000 .000 .000 .000 .001 .061 .025 .135 .052 .916 .201 .693 .489 .314 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** **
P3 Pearson .355 .384 1 .590 .433 .262 .084 .028 .116 .165 -.056 .058 .006 -.043 -.078 .754**
Correlation
Sig. (2-tailed) .000 .000 .000 .000 .009 .408 .780 .249 .101 .578 .563 .952 .671 .441 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** ** *
P4 Pearson .466 .494 .590 1 .610 .531 .277 .294 .332 .333 -.022 .247 -.138 -.111 -.029 .603**
Correlation
Sig. (2-tailed) .000 .000 .000 .000 .000 .005 .003 .001 .001 .830 .013 .172 .270 .774 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P5 Pearson .166 .445** .433** .610** 1 .472** .315** .327** .389** .381** .211* .388** .021 -.087 .036 .637**
Correlation
Sig. (2-tailed) .099 .000 .000 .000 .000 .001 .001 .000 .000 .035 .000 .832 .388 .724 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** ** ** **
P6 Pearson .298 .341 .262 .531 .472 1 .575 .574 .590 .583 .323 .345 .000 -.156 -.079 .754**
Correlation
 Sig. (2-tailed) .003 .001 .009 .000 .000 .000 .000 .000 .000 .001 .000 1.000 .122 .434 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** **
P7 Pearson .268 .188 .084 .277 .315 .575 1 .636 .694 .664 .493 .425 .105 -.119 .035 .749**
Correlation
Sig. (2-tailed) .007 .061 .408 .005 .001 .000 .000 .000 .000 .000 .000 .297 .237 .733 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
* * ** ** ** ** ** ** ** ** * **
P8 Pearson .232 .225 .028 .294 .327 .574 .636 1 .635 .694 .493 .415 .024 -.212 .274 .736**
Correlation
Sig. (2-tailed) .020 .025 .780 .003 .001 .000 .000 .000 .000 .000 .000 .811 .035 .006 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P9 Pearson .153 .151 .116 .332** .389** .590** .694** .635** 1 .705** .642** .472** .004 -.120 .255* .789**
Correlation
Sig. (2-tailed) .129 .135 .249 .001 .000 .000 .000 .000 .000 .000 .000 .965 .235 .010 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** ** ** ** ** ** **
P10 Pearson .310 .195 .165 .333 .381 .583 .664 .694 .705 1 .606 .549 -.086 -.188 .277 .810**
Correlation
Sig. (2-tailed) .002 .052 .101 .001 .000 .000 .000 .000 .000 .000 .000 .394 .061 .005 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
* ** ** ** ** ** ** **
P11 Pearson .024 .011 -.056 -.022 .211 .323 .493 .493 .642 .606 1 .556 .148 -.003 .279 .611**
Correlation
Sig. (2-tailed) .816 .916 .578 .830 .035 .001 .000 .000 .000 .000 .000 .143 .974 .005 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P12 Pearson .265** .129 .058 .247* .388** .345** .425** .415** .472** .549** .556** 1 .122 -.118 .054 .633**
Correlation
Sig. (2-tailed) .008 .201 .563 .013 .000 .000 .000 .000 .000 .000 .000 .227 .243 .592 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
P13 Pearson -.051 .040 .006 -.138 .021 .000 .105 .024 .004 -.086 .148 .122 1 .172 -.082 .809
Correlation
Sig. (2-tailed) .615 .693 .952 .172 .832 1.000 .297 .811 .965 .394 .143 .227 .087 .417 .240
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
*
P14 Pearson .014 -.070 -.043 -.111 -.087 -.156 -.119 -.212 -.120 -.188 -.003 -.118 .172 1 -.095 ..607
Correlation
Sig. (2-tailed) .889 .489 .671 .270 .388 .122 .237 .035 .235 .061 .974 .243 .087 .349 .007
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
** * ** **
P15 Pearson .046 -.102 -.078 -.029 .036 -.079 .035 .274 .255 .277 .279 .054 -.082 -.095 1 .561
Correlation
Sig. (2-tailed) .650 .314 .441 .774 .724 .434 .733 .006 .010 .005 .005 .592 .417 .349 .001
N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
TOTAL_X2 Pearson .478** .464** .391** .603** .637** .754** .749** .736** .789** .810** .611** Item-Total
.633** .119Statistics
-.067 .161 1
Correlation Cronbach's
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 Mean
Scale .000
if .000 Variance
Scale .240 .507 .109
Corrected Item- Alpha if Item
N 100 100 100 100 100 100 100 100 100 100Deleted
Item 100 if100 100
Item Deleted 100 Correlation
Total 100 100
Deleted
**. Correlation is significant at the 0.01 level (2-tailed). P1 62.51 34.192 .379 .843
*. Correlation is significant at the 0.05 level (2-tailed). P2 62.46 34.796 .380 .842
P3 62.36 35.142 .293 .847
Case Processing Summary Reliability Statistics P4 62.02 33.676 .532 .835
N % Cronbach's P5 62.57 32.530 .553 .833
Cases Valid 100 100.0 Alpha N of Items P6 62.54 30.433 .680 .823
a
Excluded 0 .0 .847 15 P7 62.56 31.057 .681 .824
Total 100 100.0 P8 62.54 30.978 .662 .825
a. Listwise deletion based on all variables in the P9 62.51 29.828 .721 .820
procedure. P10 62.36 29.728 .749 .818
P11 62.46 32.190 .511 .835
P12 62.46 32.918 .556 .833
P13 62.24 37.457 .039 .855
P14 62.31 38.600 -.147 .862
P15 61.86 37.576 .130 .850
 D. Uji Validitas dan Realibilitas Kualitas Produk (X3)

Correlations
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 TOTAL_X3
*
P1 Pearson Correlation 1 .225 .191 .197 .055 .124 .056 -.090 -.090 .125 .674**
Sig. (2-tailed) .024 .057 .050 .587 .218 .577 .374 .375 .214 .006
N 100 100 100 100 100 100 100 100 100 100 100
* ** ** ** **
P2 Pearson Correlation .225 1 .610 .450 .532 .534 -.076 -.147 .005 -.024 .596**
Sig. (2-tailed) .024 .000 .000 .000 .000 .452 .145 .963 .813 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** **
P3 Pearson Correlation .191 .610 1 .521 .707 .629 .097 .190 .003 .061 .759**
Sig. (2-tailed) .057 .000 .000 .000 .000 .336 .058 .980 .549 .000
N 100 100 100 100 100 100 100 100 100 100 100
P4 Pearson Correlation .197 .450** .521** 1 .636** .580** .422** .223* .079 -.094 .792**
Sig. (2-tailed) .050 .000 .000 .000 .000 .000 .026 .436 .351 .000
N 100 100 100 100 100 100 100 100 100 100 100
P5 Pearson Correlation .055 .532** .707** .636** 1 .743** .275** .355** .287** -.032 .866**
Sig. (2-tailed) .587 .000 .000 .000 .000 .006 .000 .004 .749 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** ** ** * **
P6 Pearson Correlation .124 .534 .629 .580 .743 1 .231 .337 .171 -.078 .816**
Sig. (2-tailed) .218 .000 .000 .000 .000 .021 .001 .089 .439 .000
N 100 100 100 100 100 100 100 100 100 100 100
** ** * **
P7 Pearson Correlation .056 -.076 .097 .422 .275 .231 1 .436 .180 -.024 .595**
Sig. (2-tailed) .577 .452 .336 .000 .006 .021 .000 .073 .816 .000
N 100 100 100 100 100 100 100 100 100 100 100
P8 Pearson Correlation -.090 -.147 .190 .223* .355** .337** .436** 1 .202* -.085 .632**
Sig. (2-tailed) .374 .145 .058 .026 .000 .001 .000 .043 .399 .000
N 100 100 100 100 100 100 100 100 100 100 100
** *
P9 Pearson Correlation -.090 .005 .003 .079 .287 .171 .180 .202 1 -.038 .582**
Sig. (2-tailed) .375 .963 .980 .436 .004 .089 .073 .043 .707 .004
N 100 100 100 100 100 100 100 100 100 100 100
P10 Pearson Correlation .125 -.024 .061 -.094 -.032 -.078 -.024 -.085 -.038 1 .656
Sig. (2-tailed) .214 .813 .549 .351 .749 .439 .816 .399 .707 .580
N 100 100 100 100 100 100 100 Item-Total
100 Statistics
100 100 100
TOTAL_X3 Pearson Correlation .274 **
.596 **
.759 **
.792 **
.866 **
.816 **
.495 **
.432 **
.282 **
.056 Cronbach's
1
Sig. (2-tailed) .006 .000 .000 .000 .000 .000 Scale Mean
.000 if Scale
.000 Variance
.004 Corrected Item-
.580 Alpha if Item
N 100 100 100 100 100 100 Item Deleted
100 if 100
Item Deleted100Total Correlation
100 Deleted
100
*. Correlation is significant at the 0.05 level (2-tailed). P1 37.97 24.332 .162 .787

**. Correlation is significant at the 0.01 level (2-tailed). P2 38.38 21.086 .465 .758
P3 38.40 19.172 .658 .730
Case Processing Summary P4 38.52 17.626 .677 .723
N % Reliability Statistics P5 38.41 17.739 .799 .705
Cases Valid 100 100.0 Cronbach's P6 38.34 18.287 .729 .717
Excludeda 0 .0 Alpha N of Items P7 38.27 21.492 .316 .781
Total 100 100.0 .779 10 P8 38.34 23.075 .312 .775
a. Listwise deletion based on all variables in the P9 38.08 24.256 .166 .787
procedure. P10 38.06 25.592 -.043 .800
LAMPIRAN VIII ANALISIS DATA

Uji Analisis Deskriptif

Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
Brand Ambassador 100 49 90 81.61 7.201
Iklan 100 41 74 66.84 6.159
Kualitas Produk 100 24 49 42.53 5.062
Keputusan Pembelian 100 14 50 42.22 8.164
Valid N (listwise) 100

LAMPIRAN IX UJI ASUMSI KLASIK

A. UJI NORMALITAS

One-Sample Kolmogorov-Smirnov Test

Unstandardized
Residual

N 100

Normal Parametersa,b Mean .0000000

Std. Deviation 7.22052660

Most Extreme Differences Absolute .276

Positive .156

Negative -.276

Test Statistic .276

Asymp. Sig. (2-tailed) .067c

a. Test distribution is Normal.

b. Calculated from data.

c. Lilliefors Significance Correction.

B. UJI HETEROSKEDASTISITAS

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 25.939 8.891 2.917 .004
Brand Ambassador .024 .077 .031 .316 .752
Iklan -.230 .090 -.252 -2.562 .082
Kualitas Produk -.190 .111 -.171 -1.701 .092
a. Dependent Variable: RES2

C. UJI MULTIKOLONIERITAS

Coefficientsa
Unstandardized Standardized Collinearity
Coefficients Coefficients Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) -6.176 12.111 -.510 .611
Brand .015 .105 .014 .146 .884 .953 1.049
Ambassador
Iklan .383 .122 .289 3.140 .002 .961 1.041
Kualitas Produk .506 .152 .314 3.336 .001 .920 1.087
a. Dependent Variable: Keputusan Pembelian

D. UJI AUTOKOLERASI

Model Summaryb
Adjusted R Std. Error of the
Model R R Square Square Estimate Durbin-Watson
a
1 .467 .218 .193 7.332 1.809
a. Predictors: (Constant), Kualitas Produk, Iklan, Brand Ambassador
b. Dependent Variable: Keputusan Pembelian
LAMPIRAN X ANALISIS REGRESI BERGANDA

Coefficientsa
Unstandardized Standardized Collinearity
Coefficients Coefficients Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) -6.176 12.111 -.510 .611
Brand .015 .105 .014 .146 .884 .953 1.049
Ambassador
Iklan .383 .122 .289 3.140 .002 .961 1.041
Kualitas Produk .506 .152 .314 3.336 .001 .920 1.087
a. Dependent Variable: Keputusan Pembelian

LAMPIRAN XI UJI HIPOTESIS

A. UJI PARSIAL (t)

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) -6.176 12.111 -.510 .611
Brand Ambassador .015 .105 .014 .146 .884
Iklan .383 .122 .289 3.140 .002
Kualitas Produk .506 .152 .314 3.336 .001
a. Dependent Variable: Keputusan Pembelian

B. UJI SIMULTAN F

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 1437.696 3 479.232 8.913 .000b
Residual 5161.464 96 53.765
Total 6599.160 99
a. Dependent Variable: Keputusan Pembelian
b. Predictors: (Constant), Kualitas Produk, Iklan, Brand Ambassador
 C. KOEFISIEN DETERMINASI (R2)

Model Summaryb
Adjusted R Std. Error of the
Model R R Square Square Estimate Durbin-Watson
a
1 .467 .218 .193 7.332 1.809
a. Predictors: (Constant), Kualitas Produk, Iklan, Brand Ambassador
b. Dependent Variable: Keputusan Pembelian