20

21

Charte
graphique
Graphic guidelines
Introduction
La nouvelle identité ELF retranscrit visuellement
les valeurs historiques à l’origine de l’ADN
de la marque.
Elle illustre concrètement le feu qui anime
chaque passionné et met à nouveau
en valeur l’humain et l’expérience.
Les couleurs, issues du logo originel,
présentent le spectre d’émotions qui habite
les clients ELF amoureux de mécanique.
L’identité s’articule autour de trois flares
créant un univers organique, vivant et mouvant
s’adaptant à chaque prise de parole.
L’utilisation d’un noir profond et intense
reflète la qualité premium des produits.
Chaque support est construit autour
d’une structure précise, illustrant la rigueur
et l’excellence technologique avec laquelle
ELF conçoit ses produits.
—2
The new ELF identity gives a visual
interpretation of the values underlying
the brand’s DNA.
It provides a tangible expression of the fire
that inspires every enthusiast by putting
human effort and experience at the centre.
The colours, taken from the original logo,
represent the spectrum of emotions felt
by ELF customers, who revere the world of
mechanics. This identity revolves around three
flares that create an organic, living and moving
universe that adapts to each media message.
The premium quality of the products is
reflected in the use of deep, intense black.
Each media is built around a precise structure
illustrating the rigour and technological
excellence that ELF puts into designing
its products.
Les identifiants de la nouvelle identité
The key features of the new identity

Logotype Typographie Composition et filets structurants

Logo Typeface Composition and structural lines

Helvetica Neue
A brand of passion

Helvetica Neue font family

Helvetica Neue font family
Helvetica Neue font family elf.com

Packshot Flare Visuel

Packshot Flare Visual

Moto Race

4T
10W-60
0.0 Sommaire

1. L
 es éléments 2. L
 a composition 3. Les applications
graphiques des supports
1.1 Le logotype —7 2.1 La structure —19 3.1 Format A4 3.8 Digital
Presse A4 portrait —27 Bannière web paysage 600x120px —37
1.2 Les marges —9 2.2 Les filets —20 Brochure A4 portrait 1ère et 4ème de couverture —28 Bannière web verticale 160x600px —38
Bannière web paysage 758x90px —39
1.3 La typographie —11 2.3 Le packshot —21 3.2 Poster Bannière avec un Call To Action —40
OOH 4x3m paysage —29 Post Facebook (cover+post) —41
1.4 Le flare —13 2.4 La body copy —22 OOH 9x3m panoramique —30 Post Instagram —42
Affiche 80x120cm —31
1.5 Le packshot —17 2.5 L’accroche —23 Affiche 60x80cm —31 3.9 Masque PPT —43

2.6 Exemples —24 3.3 Tour de circuit —32 3.10 Goodies —44

2.7 Les interdits —25 3.4 Kakémonos —33

3.5 Beach flag —34

3.6 Flyer —35

3.7 Vidéo —36

ELF
Guidelines
2020 —4
0.0 Contents

1. Graphic 2. Layout 3. Applications

components composition
1.1 The logo —7 2.1 The structure —19 3.1 A4 format 3.8 Digital
A4 press portrait —27 Landscape web banner 600x120px —37
1.2 The margins —9 2.2 The lines —20 A4 portrait brochure front and back cover —28 Vertical web banner 160x600px —38
Landscape web banner 758x90px —39
1.3 The typeface —11 2.3 The packshot —21 3.2 Poster Banner with a Call To Action —40
OOH 4x3m landscape —29 Facebook post (cover+post) —41
1.4 The flare —13 2.4 The body copy —22 OOH 9x3m panoramic —30 Instagram post —42
Poster 80x120cm —31
1.5 The packshot —17 2.5 The headline —23 Poster 60x80cm —31 3.9 PPT mask —43

2.6 Examples —24 3.3 Trackside banners —32 3.10 Goodies —44

2.7 Don’ts —25 3.4 Kakemonos —33

3.5 Beach flag —34

3.6 Flyer —35

3.7 Video —36

ELF
Guidelines
2020 —5
Les éléments
graphiques
Graphic components

ELF
Guidelines
2020 —6
1.1 Le logotype
1.1 The logo Version fond noir
Black background version

R0 G50 B160 R234 G26 B33 R144 G144 B144

C0 M100 Y80 K0 C0 M100 Y80 K0 C0 M0 Y0 K100
Pantone 286 C Pantone 186 C Pantone Black C

Version fond blanc Version pantone Version monochrome

White background version Pantone version Monochrome version

ELF
Guidelines
2020 —7
1.1 Le logotype
1.1 The logo Zone de protection Taille minimum
Protected area Minimum size

Afin d’assurer l’intégrité et la lisibilité du logotype,

il est nécessaire de :

A. = 31%
Toujours respecter la zone de protection

B. 30 mm
Ne jamais séparer le nom ELF de son symbole

C.
Ne jamais présenter ce logo sous format vertical

D.
Ne jamais utiliser le trépan seul

To ensure the logo’s integrity and legibility,

it is necessary to:

A.
Always respect the protected area
Interdits
B. Dont’s
Never separate Elf’s name from its symbol

C.
Never present this logo in a vertical format
A B C D

D.
Never use the symbol alone

ELF
Guidelines
2020 —8
 X = 1/14ème de Y

1.2 Les marges

X = 1/14th of Y
Y
1.2 The margins

Formats classiques

Les marges permettent d’aérer les supports.

Leur largeur est égale à X (1/14e de Y,
le plus petit côté).
Y
Le logotype est toujours positionné
en bas à droite, quel que soit le format.
Sa taille est égale à 4X excepté pour
les formats étroits.

Des modèles Indesign sont disponibles pour

chaque support. Ils intègrent tous les éléments
constitutifs. Leur utilisation est fortement conseillée.

Classics formats

The margins help ventilate the media. Y

Their width is equal to X
(1/14th of the smallest side Y).

The logo is always positioned

at the bottom right, regardless of the format.
Its size is 4X except for narrow formats.

Indesign templates are available for each media.

They include all the constituent elements.
It is highly recommended to use them. Y

ELF 4X
Guidelines
2020 —9
1.2 Les marges
1.2 The margins
Bannière 758x90px X = 1/12ème de Y Bannière 160x600px Bannière Instagram 1080x1080px
Banners 758x90px X = 1/12th of Y Banners 160x600px Instagram Banner 1080x1080px
Formats digitaux X X = 1/13ème de Y X = 1/16ème de Y
A brand of passion
X = 1/13th of Y X = 1/16th of Y
Y
Les supports digitaux présentant de grandes disparités Y Y
de dimensions et de proportions, les marges
et la taille du logotype ont été adaptées en fonction X X
de leur format. 14X A brand of passion A brand of passion

Le logotype est toujours positionné

Facebook : couverture et post X = 1/14ème de Y
en bas à droite, quel que soit le format. Facebook: cover and post X = 1/14th of Y
Sa taille varie en fonction du support.
X
A brand of passion

Digital formats

Digital media presenting a great variety of dimensions

and proportions, the margins and the logo’s size Y
have been adapted according to their format. elf.com

The logo is always positioned

at the bottom right, regardless of the format. 4,5X
Its size varies depending on the medium.
elf.com

6X
Bannière 600x120px X = 1/13ème de Y
Banners 600x120px X = 1/13th of Y
X
A brand of passion

14X 11X

ELF
Guidelines
2020 —10
1.3 La typographie
1.3 The typeface
Helvetica Neue 1957—

A brand
Dessinée dans l’objectif d’atteindre
l’harmonie visuelle la plus aboutie
possible, l’Helvetica Neue est l’unique
typographie de l’identité ELF. Elle est

elf.com
utilisée pour toutes les prises de parole.

of passion
L’usage d’une autre typographie
n’est pas autorisée.

Helvetica Neue is designed to achieve

Passion out loud

the greatest possible visual harmony
and is the only typeface used
for the ELF identity. It is used
for all messaging applications.

No other typeface may be used.

ELF SPORTI XC-500

0
123
Lorem ipsum dolor sit amet, consectetuer adi-
piscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat Bold
Medium
456
Lorem ipsum dolor sit amet, consectetuer adipis-
cing elit, sed diam nonummy nibh euismod tinci-
Roman
789
dunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci
ELF tation ullamcorper suscipit lobortis nisl ut aliquip ex Light
Guidelines
2020 —11 ea commodo conse quat. Duis autem vel eum iriure
1.3 La typographie
1.3 The typeface

Accroche ou titre
Niveaux de lecture
Niveau
On privilégiera un usage en bas-de-casse Level 1
(minuscules) et une composition fer gauche

en Helvetica Neue
sur l’ensemble des titres et textes.

Il est recommandé de jouer avec les différentes

tailles et graisses de la typographie pour toujours
présenter un contenu clair et hiérarchisé.

bold bas-de-casse
L’usage de l’italique n’est pas permis.

1. Accroche ou titre

2. Sous-titre

3. Body niveau 1

4. Body niveau 2

Typographic hierarchy
It is preferable to use lower case letters
and a left-justfied margin for all our titles and texts.
It is recommended to play on the typeface’s
different sizes and weights so that content
is always presented in a clearly graded way.
Using italics is not permitted.
1. Headline or title in Helvetica Neuebold lower case
2. Subheadline in Helvetica Neue Bold
Niveau
Level 2
Sous-titre en Helvetica Neue Bold
Niveau Body niveau 1 en Helvetica Neue
Level 3 Bold bas-de-casse.
Body niveau 2 en Helvetica Neue Light bas-de-casse romain.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna
Niveau aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci
Level 4 tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conse-
quat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero.

3. Body level 1 in Helvetica Neue Bold

4. Body level 2 in Helvetica Neue Light

ELF
Guidelines
2020 —12
1.4 Le flare
1.4 The flare

Les différentes tailles de flares

Trois formes graphiques ont été prédéfinies

pour garantir la cohérence de l’image de marque
sur tous les supports. Nous les appelons « flares »
small
(formes présentées ci-contre).

Different sizes of flares

Three graphic forms have been predefined to ensure

brand-image consistency on all media. We call them
“flares” (shapes shown opposite).
large

medium

ELF
Guidelines
2020 —13
1.4 Le flare Small Medium Large
1.4 The flare

Les différentes tailles de flares

Les flares viennent rythmer le territoire de la marque

et assurent une diversité graphique à travers
les prises de parole.

Trois formes ont été prédéfinies pour maintenir

A4 + keyvisual + keyvisual + keyvisual
une cohérence visuelle sur l’ensemble des supports.

Different sizes of flares

The flares add rhythm to the brand territory

and enable graphic diversity across various media.

Three shapes have been predefined to maintain

visual consistency across all media.

Small Small Medium Large

+ keyvisual

Medium

Bannières Bannières
horizontales + keyvisual + keyvisual + keyvisual
verticales
Horizontal + keyvisual Vertical
banners banners

Large

+ keyvisual
ELF
Guidelines
2020 —14
1.4 Le flare Visuels en superposition Visuels en incrustation

1.4 The flare

Selon le visuel, 2 formats de flare peuvent

être utilisés.

Visuels en superposition

A.
Les visuels en superposition peuvent être
des véhicules (ex : moto, voiture, etc.),
des objets (ex : moteur) ou encore des produits
(ex : packshots). Le flare se positionne sous le visuel.

Flares disponibles : small et medium

A B
Visuels en incrustation

B.
Les visuels sont incrustés dans les flares M et L. Small Medium Medium Large
Flares disponibles : medium et large

Loremp ipsum
A brand of passion A brand of passion A brand of passion A brand of passion

dolor sit
amet

ELF
Guidelines elf.com elf.com elf.com elf.com elf.com

2020 —15
1.4 Le flare Overlay visual Insert visual

1.4 The flare

Depending on the visual, two flare formats

can be used.

Overlay visual

A.
Overlay visuals can be vehicles (e.g. motorbike,
car, etc.), objects (e.g. engine) or products
(e.g. packshots). The flare is positioned under
the visual.

Flares available: small and medium

A B
Insert visual

B.
Visuals are inserted within M and L flares. Small Medium Medium Large

Flares available: medium and large

Loremp ipsum
A brand of passion A brand of passion A brand of passion A brand of passion

dolor sit
amet

ELF
Guidelines elf.com elf.com elf.com elf.com elf.com

2020 —16
1.5 Le packshot Reminder: The height of X equals 1/14th
of the smallest side of the layout (Y)
1.5 The packshot

Les packshots sont toujours présentés

dans un cadre matérialisé par un filet blanc.
Packshot classique Construction : Packshot avec plusieurs visuels
Ce cadre inclut obligatoirement un visuel produit. Classic packshot Construction: Packshot with several visuals
Le nom, le grade, le conditionnement peuvent
également être ajoutés à gauche, à l’intérieur
du cadre. 1/4 X 1/4 X
Moto Race Moto Race
Une zone de protection, égale à 1/4 de X,
est à respecter entre ces éléments et le cadre.

Si le packshot est l’illustration principale

(key-visual), il est associé au flare S ou M
(cf p.12).
4T 4T
10W-60 10W-60
Packshots are always displayed in a frame 1/4 X 1/4 X
indicated by a white line.
1/4 X 1/2 X 1/4 X 1/4 X 1/2 X 1/4 X
This frame must include a product visual.
The name, grade, and packaging can also
be added on the left, inside the frame.

A protected area must be maintained between

these elements and the frame, equal to 1/4 of X.
Packshot avec plusieurs visuels
If the packshot is the key visual, it must Packshot with several visuals
be associated with the S or M flare (see p.12).
1/4 X 1/4 X

1/4 X 1/4 X
ELF
Guidelines 1/4 X 1/4 X
2020 —17
La composition
des supports
Layout composition

ELF
Guidelines
2020 —18
2.1 La structure Les composants fixes X Y X

2.1 The structure Filet haut

Fixed components A X
Filet haut (cf. p.20)
Upper line Upper line (see p.20)
A brand of passion

Performance
Signature
«A brand of passion» (cf. p.20)
Les contenus sont ferrés à gauche Baseline “A brand of passion”
et doivent respecter les marges définies.

to conquer more
(see p.20)

A. Les composants fixes

La partie supérieure se compose
• d’un filet blanc haut
• de la signature « A brand of passion » Accroche (cf. p.23)
au-dessous à droite. Headline (see p.23)

Le pied de page comprend

• le logotype ELF à droite
• le filet bas
• l’URL et/ou les pictogrammes Flare (S/M/L) + visuel
médias sociaux à gauche. (cf. pp.13-15)
Flare (S/M/L) + visual
B. La zone de contenu (see pp.13-16)
La zone de contenu se compose du key visual,
de l’accroche, du packshot et de la body copy.
L’emplacement de chacun de ces éléments
ne peut pas être modifié. La zone de contenu
The content area B
The contents are left-justified and must
respect the defined margins.

A. Fixed components
The upper part consists of
• an upper white line
• the “A brand of passion” signature below
on the right.
Packshot (cf. pp.17-21)
The footer includes Packshot (see pp.17-21)
• the ELF logo on the right
• the lower line
• the URL and/or the social media ELF
Zone pour la body copy
Body copy (cf. p.22)
pictograms on the left. Performance Experience the cutting-edge technology of ELF Moto lubricants, Body copy (see p.22)
the choice of KTM Tech3 team for the MotoGP World Championship
to boost the performance of its riders. Involved in motorcycle racing
B. The content area for more than 30 years, ELF Moto lubricants are formulated and
The content area consists of the key visual, tested in top level races to guarantee advanced performance Logotype ELF (cf. pp.7-8)
in engine protection, clutch efficiency and gearbox enhancement.
headline, packshot and body copy. The position 4T ELF logo (see pp.7-8)
of each of these components cannot be changed. 10W-60

Filet bas (cf. p.20)

Lower line (see p.20)
Les composants fixes X=
2,5 X
Filet bas + logo A 1/14 de Y
ème
elf.com
Fixed components X= URL et/ou pictogrammes
ELF réseaux sociaux (cf. p.20)
Guidelines Lower line + logo 1/14th of Y URL and/or social media
2020 —19 pictograms (see p.20)
2.2 Les filets
A6/A5/A4/A2... A6/A5/A4/A2...
vertical horizontal
2.2 The lines
A A brand of passion
3/4 X 1/2 X A brand of passion

A. Header
Filet haut avec la signature « A brand of passion ».

B. Footer
L’url, les pictogrammes réseaux sociaux
et le filet sont de la même longueur.

A. Header
Upper line with the “A brand of passion” baseline.

B. Footer
The URL, the social media pictograms
and the line have the same length.

elf.com

Kakémono
Kakemono
A brand of passion

A brand of passion

1/2 X elf.com B
elf.com
elf.com

ELF
Guidelines
2020 —20
2.3 L
 e packshot Reminder: The height of X equals 1/14th
of the smallest side of the layout (Y)
2.3 The packshot Y

Le packshot est toujours positionné A brand of passion

en bas à gauche quel que soit son format.

La hauteur du packshot peut varier

entre 2 et 3X maximum.

La largeur varie en fonction du nombre

de packshots.

The packshot is always positioned bottom

left whatever its format.

The height of the packshot can vary between

a maximum of 2X and 3X.

The width varies according to the number

of packshots.

Moto Race
2 à 3X
max
2 to 3X
max 4T
10W-60

X=
ELF 1/14ème de Y elf.com
Guidelines X=
2020 —21 1/14th of Y
2.4 La body copy
2.4 The body copy
L’espace entre le packshot et la body copy
est égal à 1/3 de X.
La largeur de la body ne doit pas excéder
1/2 de la largeur du support (1/2 de Y).
The space between the packshot and the body
copy is equal to 1/3 of X.
The width of the body copy must not exceed
1/2 of the width of the media (1/2 of Y).
ELF
Guidelines
2020
Reminder: The height of X equals 1/14th
of the smallest side of the layout (Y)
1/3 X
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
Moto Race sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper
susLorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim
4T ad minim veniam, quis nostrud exerci.
10W-60
Body copy sans packshot Body copy avec packshot
Body copy without packshot Body copy with packshot
Y Y
A brand of passion A brand of passion
09 63 61 03 24
1/3 X
Experience the cutting-edge technology of ELF Moto
Moto Race lubricants, the choice of KTM Tech3 team for the MotoGP
World Championship to boost the performance of its
riders. Involved in motorcycle racing for more than 30
Experience the cutting-edge technology of ELF Moto years, ELF Moto lubricants are formulated and tested
lubricants, the choice of KTM Tech3 team for the MotoGP in top level races to guarantee advanced performance
World Championship to boost the performance of its in engine protection, clutch efficiency and gearbox
riders. Involved in motorcycle racing for more than 30 enhancement.
years, ELF Moto lubricants are formulated and tested
in top level races to guarantee advanced performance 4T
in engine protection, clutch efficiency and gearbox 10W-60
enhancement.
elf.com elf.com
X
1/2 de la largeur du support (Y) max 1/2 de la largeur du support (Y) max
1/2 of the max width of the media (Y) 1/2 of the max width of the media (Y)
—22
2.5 L’accroche Reminder: The height of X equals 1/14th
of the smallest side of the layout (Y)
2.5 The headline
A6/A5/A4/A2... A6/A5/A4/A2...
vertical horizontal

Les textes sont ferrés à gauche.

A brand of passion A brand of passion

Titre/accroche Titre/accroche
La hauteur de la zone de texte ne doit
pas excéder 6X.

The texts are left-justified.

/message /message du support
du support
The height of the text area must not exceed 6X.
6X max

Moto Race

4T
10W-60

elf.com

Experience the cutting-edge technology of ELF Moto lubricants, the

Moto Race choice of KTM Tech3 team for the MotoGP World Championship to
boost the performance of its riders. Involved in motorcycle racing for

Chaque format dispose

more than 30 years, ELF Moto lubricants are formulated and tested in
top level races to guarantee advanced performance in engine A brand of passion

protection, clutch efficiency and gearbox enhancement.

A brand of passion

de sa grille de construction
4T
10W-60
pour optimiser la surface
d’expression du support.
Each format has its own
construction grid to optimise
elf.com the media’s expression surface.
A brand of passion

ELF
elf.com elf.com
elf.com

Guidelines
2020 —23
2.6 Exemples
2.6 Examples

Les 3 cas de composition

Avec packshot / sans body copy Avec body copy / sans packshot Avec body copy et packshot
With packshot / no body copy With body copy / no packshot With body copy and packshot
The three types of composition

A brand of passion A brand of passion A brand of passion

Accroche ou Accroche ou Accroche ou

titre en Helvetica titre en Helvetica titre en Helvetica
Neue bold Neue bold Neue bold
Sous-titre en Helvetica Neue Sous-titre en Helvetica Neue Sous-titre en Helvetica Neue
Bold en bas-de-casse Bold en bas-de-casse Bold en bas-de-casse

Experience the cutting-edge technology of ELF Moto lubricants, the

Moto Race
Experience the cutting-edge technology of ELF Moto lubricants, the
choice of KTM Tech3 team for the MotoGP World Championship to
boost the performance of its riders. Involved in motorcycle racing for
4T more than 30 years, ELF Moto lubricants are formulated and tested in
10W-60 top level races to guarantee advanced performance in engine
protection, clutch efficiency and gearbox enhancement.
Moto Race choice of KTM Tech3 team for the MotoGP World Championship to
boost the performance of its riders. Involved in motorcycle racing for
more than 30 years, ELF Moto lubricants are formulated and tested in
top level races to guarantee advanced performance in engine
protection, clutch efficiency and gearbox enhancement.
4T
10W-60

elf.com elf.com elf.com

ELF
Guidelines
2020 —24
2.7 Les interdits
2.7 Don’ts A A brand of passion
B A brand of passion C A brand of passion

Accroche ou Accroche ou Accroche ou

titre en Helvetica
titre en Helvetica titre en Helvetica Neue bold
A. Neue bold Neue bold
Le flare ne peut pas être modifié Sous-titre en Helvetica Neue Sous-titre en Helvetica Neue Sous-titre en Helvetica Neue
(couleur, position, taille, proportion...). Bold en bas-de-casse Bold en bas-de-casse Bold en bas-de-casse
B.
Les éléments hors zone de contenu sont inamovibles.
La taille et position des éléments ne doivent
pas être modifiées.

C.
Les proportions entre les éléments
doivent toujours être respectées. Experience the cutting-edge technology of ELF Moto
lubricants, the choice of KTM Tech3 team for the MotoGP
Moto Race World Championship to boost the performance of its riders.
Involved in motorcycle racing for more than 30 years, ELF
Moto lubricants are formulated and tested in top level races

D.
to guarantee advanced performance in engine protection,
clutch efficiency and gearbox enhancement.
Experience the cutting-edge technology of ELF Moto lubricants, the Experience the cutting-edge technology of ELF Moto lubricants, the

La hiérarchie des informations ne doit pas être altérée.

Moto Race choice of KTM Tech3 team for the MotoGP World Championship to
boost the performance of its riders. Involved in motorcycle racing for
more than 30 years, ELF Moto lubricants are formulated and tested in
top level races to guarantee advanced performance in engine
protection, clutch efficiency and gearbox enhancement.
Moto Race choice of KTM Tech3 team for the MotoGP World Championship to
boost the performance of its riders. Involved in motorcycle racing for
more than 30 years, ELF Moto lubricants are formulated and tested in
top level races to guarantee advanced performance in engine
protection, clutch efficiency and gearbox enhancement.

E. 4T
10W-60
4T
10W-60
4T
10W-60
Le choix de la typographie, son aspect
et sa composition ne doivent en aucun elf.com
elf.com elf.com
cas être modifés.

F.
Le logotype ne doit jamais être altéré par quelque
élément que ce soit.
D A brand of passion
E A brand of passion
F A brand of passion

Accroche ou Accroche ou
Experience the cutting-edge technology of ELF Moto lubricants, the
Moto Race choice of KTM Tech3 team for the MotoGP World Championship to
boost the performance of its riders. Involved in motorcycle racing for
more than 30 years, ELF Moto lubricants are formulated and tested in

titre en Helvetica
A.
titre en Helvetica
top level races to guarantee advanced performance in engine
protection, clutch efficiency and gearbox enhancement.

The flare cannot be altered (color, position, 4T

Neue bold
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Experience the cutting-edge technology of ELF Moto lubricants, the Experience the cutting-edge technology of ELF Moto lubricants, the
Moto Race Moto Race choice of KTM Tech3 team for the MotoGP World Championship to

The choice, appearance and composition

choice of KTM Tech3 team for the MotoGP World Championship to
boost the performance of its riders. Involved in motorcycle racing for boost the performance of its riders. Involved in motorcycle racing for
more than 30 years, ELF Moto lubricants are formulated and tested in more than 30 years, ELF Moto lubricants are formulated and tested in
top level races to guarantee advanced performance in engine top level races to guarantee advanced performance in engine

of the typeface must not be altered in any way. Sous-titre en Helvetica Neue
protection, clutch efficiency and gearbox enhancement. protection, clutch efficiency and gearbox enhancement.

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F.
The logo must never be altered by any other elf.com elf.com elf.com
components of any kind.
ELF
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2020 —25
Les
applications
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ELF
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2020 —26
3.1 Format A4
Exemple avec flare M
Example with flare M

3.1 A4 format

Presse A4 portrait
A4 press portrait
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S M (incrustation/insert)
A brand of passion A brand of passion

Performance Performance
to conquer more to conquer more

Zone pour la body copy Zone pour la body copy

ELF
Performance Experience the cutting-edge technology of ELF Moto lubricants,
the choice of KTM Tech3 team for the MotoGP World Championship
to boost the performance of its riders. Involved in motorcycle racing
for more than 30 years, ELF Moto lubricants are formulated and
tested in top level races to guarantee advanced performance
in engine protection, clutch efficiency and gearbox enhancement.
4T
10W-60
ELF
Performance Experience the cutting-edge technology of ELF Moto lubricants,
the choice of KTM Tech3 team for the MotoGP World Championship
to boost the performance of its riders. Involved in motorcycle racing
for more than 30 years, ELF Moto lubricants are formulated and
tested in top level races to guarantee advanced performance
in engine protection, clutch efficiency and gearbox enhancement.
4T
10W-60

elf.com elf.com

M (superposition/overlay) L
A brand of passion A brand of passion

Performance Performance
to conquer more to conquer more

Zone pour la body copy Zone pour la body copy

ELF
Performance Experience the cutting-edge technology of ELF Moto lubricants,
the choice of KTM Tech3 team for the MotoGP World Championship
to boost the performance of its riders. Involved in motorcycle racing
for more than 30 years, ELF Moto lubricants are formulated and
tested in top level races to guarantee advanced performance
in engine protection, clutch efficiency and gearbox enhancement.
4T
10W-60
ELF
Performance Experience the cutting-edge technology of ELF Moto lubricants,
the choice of KTM Tech3 team for the MotoGP World Championship
to boost the performance of its riders. Involved in motorcycle racing
for more than 30 years, ELF Moto lubricants are formulated and
tested in top level races to guarantee advanced performance
in engine protection, clutch efficiency and gearbox enhancement.
4T
10W-60

elf.com elf.com

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ELF
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2020 —27
3.1 Format A4
Exemple avec flare S
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3.1 A4 format

Brochure A4 portrait
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S M (incrustation/insert)
A brand of passion A brand of passion

ELF Range ELF Range

for heavy-duty for heavy-duty
vehicles vehicles

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A brand of passion A brand of passion

ELF Range ELF Range

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to conquer more

Moto Race

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Performance
A brand of passion

to conquer more
Moto Race

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A brand of passion A brand of passion

Performance Performance
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Moto Race Moto Race

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M (superposition/overlay) L
A brand of passion A brand of passion

Performance Performance
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Moto Race Moto Race

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2020 —32
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3.4 Kakemonos

80x200cm
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L
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2020 —34
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S M (incrustation/insert)
A brand of passion A brand of passion

Performance Performance
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more more

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more more

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3.7 Vidéo
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3.8 Digital
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3.8 Digital

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3.8 Digital
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3.8 Digital
Exemple avec flare L
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3.8 Digital

Bannière avec un Call To Action

Couleur du CTA :
R3 V11 B189
#030bb4

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CTA color:
R3 V11 B189
#030bb4

ELF
Guidelines
2020 —40
3.8 Digital
Exemple avec flare L
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3.8 Digital

Facebook : couverture
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ELF
Guidelines
2020 —41
3.8 Digital
Exemple avec flare L
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3.8 Digital

Post Instagram
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S M (superposition/overlay)

ELF
Guidelines
2020 —42
 L’image peut être modifiée Disponible en blanc Disponible en blanc et en noir
3.9 Masque PPT The image can be changed Available in white Available in white and in black

3.9 PPT Mask

Powerpoint
A brand of passion A brand of passion A brand of passion

1.0
1. 2. 3.
presentation
Chapter Chapter Chapter
Title Title Title
1.1 Title of part —1 2.1 Title of part —4 3.1 Title of part —7

Chapter Title
1.2 Title of part —2 2.2 Title of part —5 3.2 Title of part —8
1.3 Title of part —3 2.3 Title of part —6 3.3 Title of part —9
Powerpoint subtitle
— 04.09.2020

4. Chapter
Title
4.1 Title of part —10
5. Chapter
Title
5.1 Title of part —13
6. Chapter
Title
6.1 Title of part —16
4.2 Title of part —11 5.2 Title of part —14 6.2 Title of part —17
4.3 Title of part —12 5.3 Title of part —15 6.3 Title of part —18

elf.com Title of the presentation —2 Title of the presentation —4

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A brand of passion A brand of passion A brand of passion

1.1 Title of part 1.2 Title of part 1.3 Title of part

Subtitle Subtitle Subtitle

Under subtitle
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Under subtitle
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Running text—aut aciis auda natet esci
fugind ebitatur, comnis quunduc icsinc
icture. Ut alit ado qui omnimi, velliquidissi
ptaquae esci tempedi.Tureped omnihicim.
Ovitatur aut aciis auda natet esci tafugind
ebitatur, comnis quunduc icsinc turepedict.
Ut alit ado qui omnimi, velliqu idissimeado
ptaquae esci tempedi.Tureped omnihicim
icture. Ut alit ado qui omnimi, velliqu idiss.
Under subtitle
Running text—aut aciis auda natet esci
ugind ebitatur, comnis quunduc icsinc
icture. Ut alit ado qui omnimi, velliquidissi
ptaquae esci tempedi.Tureped omnihicim.
Ovitatur aut aciis auda natet esci tafugind
ebitatur, comnis quunduc icsinc turepedict.
Ut alit ado qui omnimi, velliqu idissimeado
ptaquae esci tempedi.Tureped omnihicim
icture. Ut alit ado qui omnimi, velliqu idiss.
Under subtitle Running text—Eceped. Alibus apella velessimusam harupta eatis
aedoluptati beat aturerum etusam eatera placcupta quuntius
Running text—Itae ldipsunt omnie eumost iusae. Apiciunt andisciti.
deos recullabo. Ovitatume calu aut aciiso
licaboremque laut andessincti aut int animil eum eatis dollup
• Alit qui omnimi, velliqude eumost pta sit od volum quam, sequiam nonsenikili tatque pro volorrovitel
adosour moluptaquae pliesci tempe doluptatem as consequot enisar eni officiam reperum facersp
piciasitii pois ibeataquis nem* occusdanim dolor reped ut adigeni hilitaqua.
• Riosa ndipsunt trom duse tempdent Et facepud itatem audi volupici consenture, sant ute eatistve.
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abort Ivitatur aut aciis aud. exero officia sserum fuga. tatque pro volorrovit, quam a doluptati.

Title of the presentation —5 Title of the presentation —6 *Eceped milleca borio. Alibus apella velessimusam harupts Title of the presentation —7

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Thanks
A brand of passion A brand of passion A brand of passion
5.0 Titre de niveau 1 2.2 Title of part

Niveau 2 Subtitle

Niveau 4—Eceped. Alibus apella velessimusam harupta eatis Running text—Eceped. Alibus apella velessimusam harupta eatis
aedoluptati beat aturerum etusam eatera placcupta quuntius aedoluptati beat aturerum etusam eatera placcupta quuntius
iusae. Apiciunt andisciti. iusae. Apiciunt andisciti.

licaboremque laut andessincti aut int animil eum eatis dollup licaboremque laut andessincti aut int animil eum eatis dollup
pta sit od volum quam, sequiam nonsenikili tatque pro volorrovitel pta sit od volum quam, sequiam nonsenikili tatque pro volorrovitel « Icaboremque laut consenture
doluptatem as consequot enisar eni officiam reperum facersp doluptatem as consequot enisar eni officiam reperum facersp
ibeataquis nem* occusdanim dolor reped ut adigeni hilitaqua. ibeataquis nem* occusdanim dolor reped ut adigeni hilitaqua.
andessincti aut int animil eum »

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Et facepud itatem audi volupici consenture, sant ute eatistve. Et facepud itatem audi volupici consenture, sant ute eatistve.
quo est eosa cone iumque vel il molut res vit etur, necumqui dolor quo est eosa cone iumque vel il molut res vit etur, necumqui dolor
exero officia sserum fuga. tatque pro volorrovit, quam a doluptati. exero officia sserum fuga. tatque pro volorrovit, quam a doluptati.

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*Eceped milleca borio. Alibus apella velessimusam harupts Titre du powerpoint —8 *Eceped milleca borio. Alibus apella velessimusam harupts Title of the presentation —11 elf.com

ELF
Guidelines
2020 —43
3.10 Goodies
3.10 Goodies

Les goodies peuvent être réalisés

sur fond noir ou blanc.

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or white background.

Disponible en blanc Disponible en noir Disponible en blanc

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ELF
Guidelines
2020 —44
 A brand of passion

March 2021

Une création de l’agence