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AS A FOLLOWER-CENTRIC THEORY:
A SOCIAL CONSTRUCTIONIST APPROACH
James R. Meindl*
State University of New York at Buffalo
This article uses the romance of leadership notion to develop a follower-centric perspective on
leadership. A social constructionist view is highlighted. I clarify some of the assumptions of this
approach, contrasting them with those of a more leader-centered perspective. In an effort to increase
the testability of this approach, I outline a general model, paving the way for generating individual-
and group-level hypotheses, and discuss implications for practice and for future leadership research.
INTRODUCTION
Hollander (1978) once wrote that leadership is the union of leaders, followers, and
situations. Over the years, leadership studies have tended to emphasize the thoughts,
actions, and personas of leaders over those of followers. In addition, leadership
situations have tended to be defined from the perspectives of leaders and not of
followers. This article attempts to provide a more follower-centric perspective. I use
the “romance of leadership” notion and its emphasis on social construction to provide
a complement to leader-centric perspectives. In doing so, I clarify and further elaborate
the approach developed in two earlier papers (Meindl, 1990, 1993), articulating
hypotheses at the group and individual levels of analysis. Other approaches are possible
(e.g., Lord & Maher, 1991). For those readers interested in using the romance of
leadership notion as an entre for their own studies of leadership, this and the previous
two papers together will provide useful background.
* Direct all correspondence to: James R. Meindl, School of Management, State University of New York
at Buffalo, Buffalo, NY 14260.
The romance of leadership notion (Meindl, Ehrlich, & Dukerich, 1985) refers to the
prominence of leaders and leadership in the way organizational actors and observers
address organizational issues and problems, revealing a potential “bias” or “false
assumption-making” regarding the relative importance of leadership factors to the
functioning of groups and organizations. Some researchers see in this a rationale or
justification for abandoning the study of leadership, portraying it in anti-leadership
terms (Yukl, 1989; Bass, 1990). This is a mistaken view. The romance of leadership
notion embraces the phenomenologica~ significance of leadership to people’s
organizational experiences. As such, it can be used as a point of departure for theorizing
about leadership in a way that operates from a set of assumptions which distinguishes
it from other leader-centric approaches. Thus, rather than being anti-leadership, the
romance of leadership, and the perspective it provides, is more accurately portrayed
as an alternative to theories and perspectives that place great weight on “ieaders” and
on the substantive significance of their actions and activities. The romance of leadership
notion emphasizes foilowers and their contexts for defining leadership itself and for
understanding its significance, It loosens traditional assumptions about the significance
of leaders to leadership phenomena.
Followership
Action
One avenue of research is to explore the covariations between input factors, such
as individual difference variables, and evidence of alternative constructions, such as
attributions of leadership. Meindl and Ehrlich (1988) constructed a “romance of
leadership scale” (RLS). This was conceptualized as a generalized propensity to see
leadership as more or less important to the general functioning of organizations. Initial
work on that scale, reported in Meindl(1990), found, on the input side, evidence linking
various individual difference variables-such as locus of control and age-with scores
on that scale. On the output side, another study found that RLS scores were linked
to the tendency to “see” more or less charisma in highly public leaders, such as the
president of the United States and CEOs of well-known corporations.
In parallel to the work done on the individual differences, it is possible to examine
situational factors on the input side. The underlying assumption is that certain
contextual features, quite independently of the personal attributes of followers, alter
the nature of the emergent leadership constructions. These include factors such as
performance cues (that is, information about how well or how poorly the group or
organization is accomplishing its tasks) and perceptions of crisis. A study by Pillai and
Meindl(199 1a) found evidence of the increased use of charismatic criteria for emergent
leadership among members in task groups that were exposed to a crisis versus members
who were in groups operating under less threatening circumstances. With respect to
performance cues, Pillai and Meindl (1991b) manipulated the information raters
received regarding the performance patterns of a company. Exposing different raters
to the same description of a leader but varying the patterns of firm performance,
evidence was found indicating that certain patterns (such as a turnaround) are more
likely to cause an attribution of charisma than other patterns. Evidence obtained in
these studies suggests that the presence or absence of crisis influences leadership ratings
depending upon the broad domain of leadership being evaluated. As a general rule,
those attributes typically associated with “tranformational” leadership-such as
charisma-are more affected by contextual cues-such as crisis perceptions-than those
typically linked with “transactional” forms of leadership.
An interesting direction for exploring the individual-level model would be to focus
on the precise cognitive/affective mechanisms that alter the use of various leadership
constructions. The arousal levels of followers seem a likely candidate in this regard.
The notion here is that various individual and situational factors combine to produce
a level of psycho-physiological arousal in followers, which in turn influence the kinds
of leadership constructions that emerge. Meindl, Mayo, and Pastor (1994) advanced
the hypothesis that higher arousal levels would lead to the development and/or use
of more tranformational, “charismatic” constructions than lower levels of arousal. As
a corollary, one could expect that perceptions and use of tranformational attributes
and criteria for evaluating leadership would covary with differing arousal levels to a
greater degree than transactional ratings.
This arousal-level factor can be modeled as either a situational or individual difference
variable. In other words, one can refer to the origins of arousal as “state-based” (that
is, induced externally, perhaps by certain situational events) or as “trait-based” (that
is, emanating from the personality of the follower). Experimental studies designed to
explore a state-based arousal mechanism could independently manipulate some aspect
of arousal and examine its effects on leadership perceptions, holding constant some
336 LEADERSHIP QUARTERLY Vol. 6 No. 3 1995
Interaction
Dynamics
of leadership would flow through sociometric channels, being picked up and perhaps
modified, in a sequential fashion, by individual followers who reside in those channels.
Clearly, longitudinal perspectives of this sort offer some of the most exciting
opportunities to examine the social construction of leadership, as it occurs in groups
and organizations, but they have yet to be done.
Quite apart from social contagion notions, other group-level processes can also be
examined. For example, the notion of group composition has had a long tradition in
the analysis of small groups and has been reincarnated in the management literature
under the general rubrics of group demography and organizational diversity. The
variables and processes highlighted by those concepts offer yet another set of
opportunities for exploring leadership as social construction at the group level. It is
possible to formulate some initial, simple models upon which future work might be
elaborated. A general model is depicted in Figure 2. Here, group composition is seen
as influencing the interaction dynamics that occur among individual followers.
Hereogeneous groups increase the range of perspectives, attitudes, and opinions
A Social-Constructionist Approach to Leadership 339
regarding task-related matters and alter the socioemotional climate of the group via
situated identities and stereotypes made operative as a result of any salient social
categories. The interaction dynamics that result are, in turn, hypothesized to determine
the construction of leadership through their effects on various cognitive and affective
attitudinal mechanisms.
Specific hypotheses along these lines can be developed and tested. As one example,
group composition might be operationalized as an index of demographic diversity (in
terms of gender, race, ethnicity, etc.). Interaction dynamics may be assumed to be more
conflict ridden in heterogeneous groups than in homogeneous ones and, as a result,
perceptions regarding the need for greater integration and group cohesion would be
heightened, along with an increase in the general level of stress and arousal that
individuals experience and that pervade group atmosphere. The results of a recent study
by Mayo, Meindl, and Pastor (1994) indicate that such reactions are likely to produce
an increased use of charismatic criteria as a way to evaluate leadership. That is, the
correlation between perceptions of charisma and evaluative judgments about leadership
effectiveness would be greater across heterogeneous groups and weaker across more
homogeneous groups of followers.
CONCLUSION
This article set forth some statements regarding the -romance of leadership” as a way
to define and understand leadership. I realize that my efforts may strike some readers
as radical and others, perhaps, as plain silly. Both reactions are likely to stem from
my deliberate eschewal of leaders-their personas and behaviors-from consideration.
Those who chafe at the decidedly one-sided emphasis on followers may yearn for a
more “balanced” approach, such as might come from an interactionist (leader X
follower, person X situation) perspective (e.g., Mowday & Sutton, 1993). Such an
approach suggests an integration of theoretical work done on both the leader- and
follower-centric sides. Even if that were ultimately desirable, however, attempted
integrations at this point are extremely premature, given the long development of leader-
centric approaches and the newness of follower-centric ones. There is simply not yet
enough follower-centric work with which to integrate effectively. Any integration will
be heavily biased in the direction of leader-centric traditions, concepts, and research
agendas. Better to let alternative traditions develop on their own, unencumbered by
each other’s assumptions and biases.
Those who have aspirations for an “objective” theory of leadership will find great
difficulty with the inherently subjectivistic, social constructionist view being advanced
here. Years ago, Calder (1977), among others, reminded us that leadership as a concept
was not invented by social scientists but borrowed by them from the cultural, linguistic
vernacular of commonly employed concepts social actors use to make sense of the world
around them and to communicate it to others. The point is that much of the trouble
with conventional leadership research is attributable to the conceptual difficulties
encountered when theorists and research scientists attempt to impose outside, objective,
third-party definitions of what is inherently subjective. Much sweat and tears have gone
into redoubled efforts to remediate leadership studies by disentangling, decoupling, or
separating leadership from its origins: objectifying it-cleaning it up, so to speak-so
340 LEADERSHIP QUARTERLY Vol. 6 No. 3 1995
that researchers can better work with it as a scientific construct, independent of its lay
meanings. But another response is possible, one which embraces rather than resists
leadership’s origins in lay psychology. Given its cultural ontology, it seems at least
permissible-perhaps even desirable-to return leadership study to a focus on what
actors and observers construct as a normal part of their social experiences. The fact
that leadership and the figure of the leader are prominent in these constructions is
something that itself is worthy of study.
A subjectivist definition and a social construction view of leadership does not imply
that it cannot be studied through normal scientific processes of inquiry. As I have tried
to show, it is possible to use the romance of leadership notion, with its constructionistic,
followership-centric bent, to formulate testable hypotheses. Although I have focused
on individuals and groups in this article, there are likely many exciting possibilities for
research at all levels of analysis, the only real limitation being the creativity and interest
of the researcher.
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