SAMSUNG`S

PRODUCTLAUNCH
TOPI
C:THEROLEOFPUBLI
CRELATI
ONSBY
LAUNCHI
NGANDPRODUCINGAPRODUCTS.
CREATEROFTHEREPORT:
MEGALADEVI
THEVENDRN(DPI
)
GROUPMEMBERS:
1)YOKI
ESHNTHAWARY
YOKI
ESWARAN(
DEM)
2)
NITHI
ASRI
RAGURAU(
DEM)
3)
DHEI
SHREE
VELMURUGAN(
DEM)
4)
NEERESHKUMAR
SRI
DEVAN(
DEM)
5)
JEGATHEESWARAN
TELAGARAJAH(
DEM)
6)
SHARVI
NDVARMA
SUBRAMANI
AM(
DEM)
 I
NDEX
NO.SUBTOPI
C PAGES

1 DEFI
NITI
ONOFPUBLI
CRELATI
ONS 3-
4

2 I
NTRODUCTI
ONOFSAMSUNG 5-
6

3 HOW THEYLAUNCHAPRODUCT 7-
12

4 SERVI
CETOPUBLI
C 13-
14

5 CONCLUSI
ON 15
DEFI
NITI
ONOFPUBLI
C
RELATI
ONS
Publ i
cr elati
ons( PR)i st hepr act iceofmanagi ng
anddi ssemi natingi nformat ionf r om ani ndi vidual
oranor gani zation( suchasabusi ness,
gov ernmentagency ,oranonpr of itorgani zat ion)to
thepubl ici nordert oaf fectt hei rpubl icper cept i
on.
Publ i
cr elati
ons( PR)andpubl icitydi fferi nt hatPR
i
scont rolledinter nall
y, wher easpubl icityi snot
cont r
olledandcont ri
but edbyext ernal par ti
es.
Publ i
cr elati
onsmayi ncludeanor ganizat ionor
i
ndi vi
dual gainingexposur et ot hei raudi ences
usingt opi csofpubl icint erestandnewsi temst hat
donotr equi redi r
ectpay ment .Theexposur e
most lyismedi a- based.Thi sdi f
f erentiat esi tfrom
advert i
singasaf orm ofmar ket i
ng
communi cat i
ons.Publ icr elationsai mst ocr eate
orobt aincov eragef orcl ient sf orf ree, alsoknown
asear nedmedi a, rathert hanpay i
ngf ormar ket i
ng
oradv er t
isingal soknownaspai dmedi a.Buti nthe
early21stcent ur y ,
adv ertisingi sal soapar tof
broaderPRact i
v i
ties.

Anexampleofgoodpubl
icr
elat
ionswouldbe
gener
ati
nganarti
clef
eat
uri
ngaPRf i
rm'scl
ient
,
ratherthanpay ingfort hecl ientt obeadv ert
ised
nexttot hear ti
cle.Theai m ofpubl i
cr elationsi sto
i
nf ormt hepubl ic,prospect ivecust omer s,
i
nv estors,partners,empl oyees, andot her
stakehol ders,andul ti
mat elyper suadet hem t o
mai ntai
naposi t
iveorf av orablev iewaboutt he
organizat i
on,itsleadershi p, product s,orpol iti
cal
decisions.Publ icrelati
onspr ofessi onal st y
pically
wor kforPRandmar ket ingf i
rms, busi nessesand
compani es,gov ernment , andpubl icof ficialsas
publicinformat ionof f
icer sandnongov ernment al
organizat i
ons, andnonpr ofitor gani zations.Jobs
centraltopubl icrelati
onsi ncludei nternal
positi
onssuchaspubl icr elationscoor dinator,
publicrelati
onsspeci alist,publ i
cr elations
manager ,andout sideagencyposi ti
onssuchas
accountcoor dinator,accountexecut i
ve, account
superv i
sor ,
andmedi arel ati
onsmanager .
I
NTRODUCTI
ONOF
SAMSUNG
LeeBy ung-Chullaunched
Samsungasacommer ci
al
companyi n1938.The
companyexpandedi ntof ood
processing,text
il
es,insur ance,
securi
ties,andretai
l dur i
ngt he
nextthreedecades.I nt hel ate
1960s,Samsungent eredt he
elect
roni
csbusi ness.Samsunghasadi v erse
productportf
olioandapr esencei nav ar i
etyof
productcategories.TheSamsungSmar t phones,
suchast heSamsungNot eser i
esandt he
SamsungGal axyseries,
ist hebrandimagedr i
v er
s
forSamsung

Samsungmanuf actur
esawi derangeofconsumer
andi ndust
ri
alel
ectronics,i
ncludi
ngappliances,
digit
almediadevices,semiconductors,memor y
chips,andint
egratedsy st
ems, amongot herthi
ngs.
Ithasbecomeoneoft hemostwel l
-knownnames
i
nthetechnol
ogyi
ndustr
y,accounti
ngforal
mosta
quar
terofSout
hKorea’
stotalexpor
ts.
Samsungi soneoft heinter
nat i
onalfir
mst hatar e
successful i
nident if
yingchanges, r
eactingt ot hem,
andgivingappr opr i
atesoluti
onsi ntoday ’
squi ckly
expandinggl obe.Itwasf oundedi n1938andi s
nowoneoft hewor ld’
smostv al
uablebr ands,
deli
veri
ngawi der angeofel ectr
icaldevices.
Samsungi sthel argestchaebol i
nSout hKor ea,
withmul t
iplerelatedbusinesses, t
hemaj orit
yof
whichar egroupedundert heSamsungbr and.I t
hastheei ghthgr eatestworldwidebr andv alueas
of2022.
HOW THEYLAUNCHA
PRODUCT
MARKETI
NGSTRATEGYOF
SAMSUNG
Samsungempl oy sav ar
ietyof
mar ketingt echni quesand
strat
egiestodr awcl ientst ot hebr andand
encouraget hem t opur chasei t
spr oducts.
SamsungMar ketingSt rategi esAsar esult, t
he
company ’smar ketingpl ani sef fect i
ve,all
owi ngit
toexpandandadv ancei nav ar i
etyofway s.To
promot etheirdev ices, Samsunghast eamedup
withcelebri
ties.Thr ought hisr elationship,
celebri
ti
eswer eabl et opr omot et heirphonesand
otherbusinessesacr ossav ar i
etyofsoci al media
platf
orms.Col labor ationswi thA- l
istcelebr it
ies
canguar anteear iseinbr andexposur eduet othei
r
l
ar gefanbase. Theyhav ewor kedwi thsev eralwell
-
knowncel ebriti
es, i
ncludingBTS, BLACKPI NK,
HumaQur eshi,et c.
DI
GITALPRESENCEOFSAMSUNG
Samsung’ ssuccessi ndigi
talmarketingcanbe
attr
ibutedt oit
sadeptuseofsoci alcurrencyto
achievecor porateresul
ts.Customer s’l
ev el
of
engagementwi thabr and,aswell astheir
readinesst oshareknowl edgewithot hers,i
s
characterizedassoci alcur
rency.Byext endingit
s
socialmedi apresence, Samsunghasdonei tsbest
toprov i
decust omer sandbr andloyali
stswiththe
chancet oshar etheirSamsungexper i
encewi th
thoseint heirci
rcle—fri
endsandf ami l
ymember s.
BrandslikeSamsungmustspeakt otheinter
ests
andconcer nsoft hemanysegment soft he
populati
ont hattheirproductst ar
get.Thismeans
theyhavesoci alprofil
esonal lofthemaj orsocial
networks.Samsunghasdoneacommendabl ejob
onthesameandi swel l-
representedonal lmajor
socialmediasi t
es,includingFacebook, Twitt
er,
YouTube, andInstagr am.Thr oughitsspecial
ized
socialmediapages, Samsunghasv er
yat t
enti
ve
andcommi
tt
edcust
omercar
eteamsav
ail
abl
e.

MARKETI
NGMI
XOFSAMSUNG
The4Ps( Pr
oduct ,
Price,Pl
ace,andPr omotion)
makeupt hemar keti
ngmi x,whichisani nt
egrat
ed
mar keti
ngmodel .Thismodel aidsusi ngai
ninga
broadunder standi
ngoft hecompanyandt he
techniquesitemployst omarketandsel l
sits
productstot hegeneralaudi
ence.Int henext
section,we’
lllookatSamsung’ smar keti
ngmi x
plan.
1)
PRODUCTMI
X
Wheni tcomest oitsproducts, Samsunghasa
clearadv antage.Samsungpr oduct saretrust
ed
sincet heyhav edeli
ver
edexcel lentresult
sin
recenty ears.Samsungi swell-knownf orit
s
services, andbuyersshouldbeawar ethatanyof
i
tspr oduct scanbeser vi
cedext r
emelyquickl
y.As
ar esult,oneofSamsung’ sstrengt hpoint
sinthe
mar ketingmi xisi
tsproductline.
Samsung’
spr
oductcat
egor
iesar
easf
oll
ows:
Tabl
ets
Mobi
l
ephones
Tel
evi
sions–LEDs,
LCDs.Pl
asmaTV,
SMARTTV,
HDTV,etc
Camer
as
Ref
ri
ger
ator
s
Ai
rCondi
ti
oner
s
Washi
ngMachi
ne
I
T–Lapt
ops,
pri
nter
s,andaccessor
ies
2)
PRI
CEMI
X
Samsungisamar ketleaderandauthori
tyin
smart
phonesandot herconsumerelectr
onics.I
tis
amajorpl
ay eri
nthehomeappl iancebusiness,
wit
htwopricingschemest osati
sfyit
scli
ents.
WhenSamsungr el
easesanewsmar tphonewi t
h
cutti
ng-edget echnol
ogy ,t
hecorporat
ionempl oys
thepriceskimmi ngtactic.Thi
senablesittomake
alargeprof i
t.Whencompet i
tor
slaunchidenti
cal
products,thepr i
ceofthatspecif
icproductis
reducedt oacquiremar ketshar
eandi ncrease
sales.
OtherSamsungitems,suchasrefri
gerat
ors,
tel
evi
sions,
andaircondit
ioner
s,havecomparabl
e
pri
cesaswel l
.Thi
sisbecausethereisalotof
competi
tioninthemar ketf
rom otherbrands
prov
idi
ngi dent
icalpr
oducts.Compet i
ti
vepr i
ci
ng,
ontheotherhand, mi
ghtoccasionall
yresultin
l
esserprofit
abi
lit
y.
3)
PROMOTI
ONMI
X
Samsungadv erti
sesinav ari
etyofways.Samsung,
asaf i
rm,bel
ievesinattr
actingcust
omer sthr
ough
adv ert
isi
ngwhilealsoempl oyi
ngaggressiv
e
tacticstopushpr oduct
stocust omersthr
ough
salespr omoti
ons.
Ont heonehand, Samsungempl oy savariet
yof
mar ketingvehiclesthroughoutthey ear
,both
duringt hefesti
veseasonandout sideofit.Ont he
otherhand, itprovidesnumer ousi ncenti
vesand
discount stoitsbusinesspartnerst oencour age
them t osellSamsungabov ethecompet it
ion.
Samsung’ sbrandi sont hei
ncreaseasar esul tof
thisstrategy,andbot hthepullandpushst rategies
aref uncti
oninginSamsungatt hesamet i
me.
4)
PLACEMI
X
Samsungsel l
stostoresandservi
ceproviders
directl
y.Onlyser
vicedealer
sareinchargeof
cor por
atesalesasaresultofthi
sstrat
egy.
BecauseSamsungi ssuchawel l
-knownbr and,
technologyretai
l
ersalmostalwayshavetohav eit
i
nt heirinv
entory
.Samsung’ssell
ingpointisits
distri
buti
on.Theyalsodistr
ibut
et hei
rgoods
throughasingledistr
ibut
ionbusinessinonesite,
whi chthendist
ri
butesthem tootherlocat
ions.

SERVI
CETOPUBLI
C
ADVERTI
SING
Samsungsell
stostoresandserv
iceprovi
der
s
di
rect
ly.Onl
yser
vicedealer
sareinchargeof
corporatesal esasar esul
toft hi
sstrategy.
BecauseSamsungi ssuchawel l
-knownbr and,
technologyr etai
lersalmostal wayshav etohaveit
i
nt heirinventory.Samsung’ ssell
ingpoi nti
sits
distri
bution.Theyal sodistri
butetheirgoods
throughasi ngledi str
ibuti
onbusinessi nonesite,
whi chthendi str
ibutesthem toot herlocati
ons.
Samsungsel lstost oresandser viceproviders
directl
y.Onlyser vi
cedeal ersareinchar geof
cor por
atesal esasar esul
toft hi
sst r
ategy.
BecauseSamsungi ssuchawel l
-knownbr and,
technologyr etai
lersalmostal wayshav etohav eit
i
nt heirinventory.Samsung’ ssell
ingpoi ntisits
distri
bution.Theyal sodistri
butetheirgoods
throughasi ngledi str
ibuti
onbusinessi nonesi te,
whi chthendi str
ibutesthem toot herlocations.
Samsungsel lstost oresandser viceproviders
directl
y.Onlyser vi
cedeal ersareinchar geof
cor por
atesal esasar esul
toft hi
sst r
ategy.
BecauseSamsungi ssuchawel l
-knownbr and,
technologyr etai
lersalmostal wayshav etohav eit
i
nt heirinventory.Samsung’ ssell
ingpoi ntisits
distri
bution.Theyal sodistri
butetheirgoods
throughasi ngledi str
ibuti
onbusinessi nonesi te,
whi chthendi str
ibutesthem toot herlocations.
PERSONALSELLI
NGANDSALE
PROMOTI
ON
Samsungsel lstost oresandser viceproviders
directl
y.Onlyser vi
cedeal ersareinchar geof
cor por
atesal esasar esul
toft hi
sst r
ategy.
BecauseSamsungi ssuchawel l
-knownbr and,
technologyr etai
lersalmostal wayshav etohav eit
i
nt heirinventory.Samsung’ ssell
ingpoi ntisits
distri
bution.Theyal sodistri
butetheirgoods
throughasi ngledi str
ibuti
onbusinessi nonesi te,
whi chthendi str
ibutesthem toot herlocation.

CONCLUSI
ON
Samsungi safamousgl obalcompany .Ithas
manuf acturedelectronicsgoodsandot her
concretegoods.I ti
sawel l
knownbr andbecause
ofitsservice,excellentempl oyees, i
nnovati
ve
rel
iableproduct.Ar esponsi bl
eappr oachto
businessandgl obal citi
zenshipandgl obali
zat
ion
withpartnersandcust omer s.Samsungi staki
ng
thewor l
di nprogressivedi r
ectionfornew
generations.Themi ssionofSamsungi stobet he
best?Digitalelect
roniccompany ?Itcompl i
eswi t
h
l
owandet hi
cal st
andar dcaresenv i
ronmemt al
healthandsaf ety,maintainacl eanorganized
cult
urev alueandr especttocust omersshar e
holders,steakholders,empl oy eesandsoci ally
responsibleco-oper ati
vecitizens.Soi tistryingto
bet hebestbr andinf i
eldofel ectroni
csmat erial
s
i
nt hewor ldbyi mprovingitssi ze,pri
cequal i
ty ,
capacityorpoweroft hedev ices.

.
.THE
END..
THANKYOU
 TO
EVERYONE