The Human Coffee Experience In India

Presented By
Romesha
Iqra Aziz
Zeeshan Siddiqui
Table of
Content
Introduction Information Usage

About Starbucks Data Sharing

Business Philosophy Data Safety &

Security
Starbucks &
Information System
Way Ahead

Data Collection
 Introduction
Starbucks was founded in 1971 by Jerry Baldwin. It is an American
multinational chain of coffee houses and roastery reserves headquarters in
Seattle, Washington. It is the world’s largest coffee chain. As of November
2022, the company had 35,711 stores in 80 countries, 15,873 of which were
located in the United States.
There are 337 Starbucks stores in India as of September 27, 2023.
About Us
The main mission of Starbucks India is to aspire and develop the human spirit with every individual, every cup,
and every neighborhood simultaneously.

Starbucks focuses on enhancing the coffee house experience with all the possibilities by providing assurance of enticing
ambiance, an excellent cup of highly roasted and amply brewed coffee, the environment, aroma, music, top quality
products, taste, providing respect & dignity, celebrations of different cultures to create a belongingness to the brand.

Starbucks also focus on their employees as they called them “partners”, the employees are highly motivated by their high
investment on them as they believe passion more then an employment.
 Business Philosophy
• Starbucks has a strategic partnership to tie up the
company’s customers & communities.

• Deals with environmental issues by creating

environment-friendly products.

• Indian tastes such as chocolate, herbal, Kenya

approaches Indian consumers & enhances connections
with the brand.
1. All policy documents on website.

Company works ethically & likes to be

Starbucks & Information
2.
transparent with consumer, employees,
suppliers.
System
Consumers can access information about

3.
Starbucks through all the sources
including stores.
Customer/consumer level
Data Collection

Personal Financial purchase Digital Other

Information Information Information Information Information
Digital level Data
Collection
Cookies
These Cookies are used by the company to
enhance the overall web experience by
providing relevant & contextual data &
information to the consumers
Web Beacons
Electronic images & visuals used on
websites are visited by the consumers.
These images are used for delivering
cookies, making counts of the visit & the
usage pattern of the consumers
 Company Level Data
Company Collects data about the consumers anonymously to
understand the consumers’ perspectives & insights about the
company.
Information Usage By Starbucks
Quick Response

Strong Communication

Customized Promotion

Better Communication with Partners

Data Sharing
• Credit Card Processes
• Consumers' Appropriate mail list
• Loyalty Programs
• Starbucks never shares any information based on personal data
without prior permission from their consumers.
• written permission if they are publishing any information in the
public domain
 Data Safety & Security
• No Promotional Messages without permission

• Consumers can withdraw the information

• 100% Security of Data

• Firewalls, physical access, data encryption, & other administrative control

systems.

• SSL Protocol for highly sensitive data.

• Segmentation of consumers based on data

 Way Ahead
Starbucks has successfully operating in India and spreading their
branches in various cities of India by collecting the consumers’ data
& use it efficiently to make different strategies, The company is way
ahead to sell the brand in Tata’s airline, Vistara & merchandising
through books & music.