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THE SECRET SAUCE.

Why is Starbucks
So Popular?
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The Humble Beginning.
"In 1971, Starbucks embarked on its
journey by selling coffee beans, not
the freshly brewed coffee we adore
today!"
*First Store in Seattle, Washington

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Brand Evolution &
Third-Place Concept.
"In 1984, Howard Schultz transformed
Starbucks into a coffeehouse model,
inspired by his trip to Italy. This led to
the 'third place' concept, offering an
inviting atmosphere between work
and home."

*Italian espresso bar *Modern-day Starbucks

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Meet - The Crowned Siren.
"The face of Starbucks, the crowned
siren, is an alluring Mythical Mermaid.
This emblem is symbolic of seduction
and allure, capturing the irresistible
draw of Starbucks' coffee.

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Variety of Choices &
Unique Customer Experience.
"From Frappuccino varieties to seasonal
delights, Starbucks empowers customers with a
wide range of choices. And Baristas are trained
to personalize your coffee while offering an
engaging in-store experience."

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Brand Loyalty &
Global Branding.
"The Starbucks Rewards loyalty
program fosters customer loyalty. Also
Starbucks subtly adapts to local tastes
while preserving its signature elements,
making it a global phenomenon."

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Investing in Employees
& Sustainability.
“Starbucks heavily invests in its
employees, offering benefits & stock
options. And their dedication to
sustainability, aiming to use recycled
cups by 2025, sets them apart from
competitors."

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Quality, Consistency &
Innovative Techniques.
"Starbucks maintains its commitment
to high-quality beans via a unique
roasting process for every cup.
Starbucks is also known for its brewing
techniques and experimental drinks.

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Expansion and
Development.
"From one store in 1975 to over 32,000
today, Starbucks' rapid expansion is a
testament to its growth."

*Worldwide Starbuck store as of 27 April 2023

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