STARBUCKS

STRATEGIC MANAGEMENT
PGPSM - TERM III

GROUP 5
PGPSM09013 FANEE BHUSHAN

PGPSM09014 GYAN PRATIK

PGPSM09016 HIMANI GOLA

PGPSM09023 NIMESH KUMAR

PGPSM09025 PIYASI MITRA

PGPSM09032 RISHABH JAIN

 VALUE CHAIN ANALYSIS (1/2)
INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING AND SALES SERVICE

 Bean Sourcing:  Roasting and  Retail Distribution:  Starbucks Experience:  Customer-Centric

Starbucks focuses on Manufacturing: Starbucks distributes Marketing strategy Approach: Emphasis on
sourcing high-quality Starbucks has control coffee through its retail centers around creating customer experience
Arabica beans over roasting and stores. the distinctive Starbucks  Service Quality: High
 Geographical Diversity: manufacturing facilities  Grocery Channels: The Experience. service quality is a
Latin America, the  Signature Roasting company extends  Global Recognition: crucial component of
Pacific Rim, and East Curves distribution through Aim to become the most Starbucks' value
Africa.  Supply Chain grocery channels. recognized coffee brand proposition.
 Relationships with Operations: Best  Online Platforms: globally.
Exporters: Close transportation rates, Starbucks utilizes online  Strong Focus on
relationships, quality forecasting process, platforms, including the Employee Selection and
control and providing eliminate redundancy, America Online store. Training
training maximize efficiency  Strategic Partnerships:  Real Estate Approach:
 Quality Emphasis:  Key Retail Stores: Pepsi-Cola for bottled ‘A’ sites/markets, street
Strong emphasis on Stores serve as vital Frappuccino. sniffers
quality of the sourced outlets for beverages,  Starbucks Espresso
beans food, and merchandise Carts: Dopio
VALUE CHAIN ANALYSIS (2/2)
SUPPORT ACTIVITIES

 Firm Infrastructure:
 Scale: Starbucks boasts a sizable infrastructure with over 1000 stores and 20,000 employees.
 Leadership Values: Leadership demonstrates commitment to values and guiding principles.
 Human Resource Management:
 Employee Terminology: Employees referred to as "partners," indicating a focus on development and satisfaction.
 Technology Development:
 Equipment: Proprietary roasting equipment.
ANALYZING GROWTH ALTERNATIVES: ANSOFF MATRIX

Market Development Diversification

• Special Blend for Nordstrom

New
• Entering New Countries
• Mobile Ordering – Doppio • Frappuccino with Pepsi
• Expanding Distribution Channels • Dreyers' Ice Cream Collaboration
– Online, Partnerships • Seasonal Food Pairings
Markets

Market Penetration Product Development

Existing

• Starbucks Rewards Program • Bean Sourcing

• Starbucks Rewards Program • Geographical Diversity
• Utilizing Existing Retail Reach • Signature Roasting Curves
and Brand Recognition

Existing New
Products
INITIATIVES LEVERAGING CORE COMPENTECIES

Global Expansion: Strong brand and

customer loyalty to globally expand,
01 capitalizing on its expertise in creating the
"Starbucks Experience."

Product Development: Expertise in

sourcing, roasting, and blending to create
02 unique and high-quality beverages

Complete Coffee Experience: Regular

additions offerings ensure a diverse and
03 fresh product portfolio, catering to
customers seeking variety

Employee Development and Engagement:

Treating employees as "partners" and
04 focusing on their development and
satisfaction
THANK YOU