Adil Ahmed

Digital Marketing Executive

Lahore| Contact no/Whatsapp : 0311-1726866|adilahmed6866@gmail.com

Work experience
Digital Marketing Executive, Excel Mortgage LLC
Skills
October 2022 - Continue | Remote,
Excel Mortgage LLC is an American-based mortgage broker company specializing
in providing loans exclusively to American individuals with good credit scores.
Facebook and Instagram Ads
Joined Excel Mortgage LLC as a Social Media Manager, responsible for driving the
Udemy online Course
company's online presence and attracting individuals with good credit scores
who were seeking mortgage loans.
Digital marketing
Optimized the company's LinkedIn profile, Utilized LinkedIn Sales Navigator to
target and bring leads to the company. Within a span of 3 months, the follower
count surged from 70 to an impressive 1000, significantly expanding the reach Coursera Online certi cation
and visibility of Excel Mortgage.
Google Search Ads
As a skilled graphic designer, created captivating visual content such as reels,
videos, static posts, and ads. These assets effectively communicated the benefits
Google 
and offerings of Excel Mortgage, compelling the target audience to engage and
inquire about the services. Adobe Suite
Played a pivotal role in website development, utilizing GHL (Go High Level) to
create a comprehensive customer journey funnel. This funnel encompassed Expert
strategic elements from ad viewing, landing on the website, filling out lead forms,
integration with the CRM system, and seamless communication to convert leads Use Canva like a pro
into customers.
Developed a basic website using WordPress, incorporating a free theme to Udemy Online Course
establish an online presence for Excel Mortgage, providing valuable information
and capturing potential customers' interest.
Led successful Facebook ad campaigns, implementing pixel tracking and
deploying effective strategies that led to a drastic reduction in lead cost. Within a
month, the lead rate dropped significantly from $15 to an impressive $4,
maximizing the ad budget and attracting qualified leads.
Executed various Facebook ad campaigns, including lead generation, website
conversion, retargeting, and video ads. These campaigns targeted the ideal
audience, optimized engagement, and enhanced conversion rates.
Managed comprehensive Google Ads campaigns, including lead generation,
retargeting, search ads, and display ads. Leveraged Google Analytics to gain
valuable insights and optimize campaign performance. Through strategic
optimization, the cost per lead was significantly reduced from $30 to $8,
improving the overall cost efficiency of the ad campaigns.
Conducted organic outreach efforts to brokers in the US, utilizing platforms such
as LinkedIn and Facebook. Engaged in personalized cold messaging to establish
partnerships and increase organic interactions.
Created and managed Facebook groups to foster organic engagement, facilitate
discussions, and promote Excel Mortgage's services among the target audience,
further amplifying brand visibility and attracting potential customers.

Digital Marketer, Publix Pharmacy

February 2022 - September 2022

Creation of paid campaigns for Facebook, Instagram and google display &
Search. Managing the social media marketing strategy for Publix Pharmacy
focusing on, Facebook, Instagram,
Building a strong presence on social media.
Conduct competitive analysis studies on competitors of Publix pharmacy

Education languages Hobbies

English Football
Bachelor Computer Science 2019-2023
Urdu Book
Lahore Leads University
Punjabi reading
Social media