UNIVERSITI TEKNOLOGI MARA

SCHEME OF WORK
(OCT 2020- FEB 2021)
ONLINE DISTANCE LEARNING (ODL)

Code : FIN534

Course  : Business Analytics

Level : Degree

Credit Unit : 3

Contact Hour : 4

Part : 3

Course Status : Core

Pre-Requisite : None

Lecturer : Siti Maziah Binti Ab Rahman

maziah650@uitm.edu.my
H/P No.0179279551

Consultation Hours : By appointments

Course Learning Outcomes

Course Learning Outcomes

At the end of the course, students should be able to:
1. Apply the theories, concept and applications of business analytics in supporting
managerial decisions. (PLO6, C3)
2. Display skills in using Tableau software and Microsoft Excel in data visualization
and analysis. (PLO2, P2)
3. Demonstrate managerial skills in data - driven business and finance
environment. (PLO8, A3)
Fakulti Pengurusan Perniagaan
Tahun Semakan : 2020/
Revised 4 August 2018
Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
© Hak Cipta Universiti Teknologi Mara
 Course Description
This course provides and introduction to the field of business analytics, which has
been defined as the extensive use of data i.e. statistical and quantitative analysis,
descriptive and predictive and prescriptive models. The use of Excel and Tableau
as an analytics tool to support business analytics is discussed. Moreover, the
application of selected data mining techniques to business decision making
situations is also illustrated. Financial modelling is the art of building a model using
excel to depict financial statements and scenario
analysis. It builds a structure that integrates various statements and schedules to
enable decision - making. Students actively participate in the delivery of this course
through case, problem -based learning and project presentations.

Week Topic Course Assessment Tools/ Rubrics/

Outcome Medium Noted

 1. Introduction to CO1 WHATTAPPS/ na

W1 Business Analytics CO3 telegram/ Audio/ √
(12/10/20 1.1What is Business youtube/ sitimaziah √
-17/10/20 Analytics tv/ GC na
)  1.2Evolution of Business /UFUTURE/GM
Analytics Assignment/ Tutorial
 Case Study
 Presentation na
 √
 1.3 Scope of Business CO1 WHATTAPPS/ √
W2 Analytics CO3 telegram/ Audio/ na

(18/10/20 1.4 Data for Business youtube/ sitimaziah
-24/10/20 Analytics tv/ GC
)  1.5 Models in Business /UFUTURE/GM
Analytics Assignment/ Tutorial
 1.6 Problem Solving with Case Study
Analytics Presentation


2. Analytics on WHATTAPPS/
Spreadsheets telegram/ Audio/
W3 2.1Basic Excel Skills youtube/ sitimaziah
(25/10/20 2.2Excel Functions tv/ GC
-31/10/20 /UFUTURE/GM
) Assignment/ Tutorial
Case Study
Presentation

W4 2.3Using Excel Lookup CO1 WHATTAPPS/ na

(1/11/20- Functions for Database CO3 telegram/ Audio/ √
Fakulti Pengurusan Perniagaan
Tahun Semakan : 2020/
Revised 4 August 2018
Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
© Hak Cipta Universiti Teknologi Mara
 7/11/20) Queries youtube/ sitimaziah na
2.4Spreadsheet Add-Ins for tv/ GC
Business AnalyticsLAB /UFUTURE/GM
Assignment/ Tutorial
Case Study
Presentation
na
W5 3.DataVisualization and WHATTAPPS/ √
(8/11/20- Exploration telegram/ Audio/ na
14/11/20 3.1Creating Charts Using youtube/ sitimaziah
Tableau tv/ GC
3.2Data Queries /UFUTURE/GM
3.3Statistical Methods for Assignment/ Tutorial
Summarizing Data Case Study
Presentation

W6 4.Descriptive Statistical CO2 WHATTAPPS/ na

(15/11/20 Measures CO3 telegram/ Audio/ √
-21/11/20 4.1Populations and youtube/ sitimaziah √
) Samples tv/ GC √
4.2Measures of /UFUTURE/GM na
Location(MEAN, MEDIAN, Assignment/ Tutorial
and MODE) Case Study
4.3Measures of Presentation
Dispersion(Standard
Deviation and Range
–max, min)
4.4Measures of
Shape(Skewness,
Histogram)

4.5Excel Descriptive CO2 WHATTAPPS/ na

W7 Statistics Tool(Application CO3 telegram/ Audio/ √
(22/11/20 by Using Excel) youtube/ sitimaziah √
-29/11/20 4.6Grouped data(to tv/ GC √
) determine 4.1-4.4) /UFUTURE/GM na
4.7Categorical Assignment/ Tutorial
data(Percentage) Case Study
4.8Statistics in PivotTables Presentation
4.9Measures of Association
4.10Outliers
4.11Statistical Thinking in
Business Decision

ASSIGNMENT 1 AND CO2 WHATTAPPS/ na

DISCUSSION CO3 telegram/ Audio/ √
youtube/ sitimaziah √
tv/ GC √
/UFUTURE/GM na
Assignment/ Tutorial
Fakulti Pengurusan Perniagaan
Tahun Semakan : 2020/
Revised 4 August 2018
Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
© Hak Cipta Universiti Teknologi Mara
 Case Study
MID TERM BREAK Presentation

(30/11/20
–
6/12/20)

W8 5.Statistical CO2 WHATTAPPS/ na

(7/12/20- Inference5.1One-Sample CO3 telegram/ Audio/ √
12/12/20) Hypothesis Tests (mean youtube/ sitimaziah √
and proportion) tv/ GC √
5.1.1Hypothesis /UFUTURE/GM na
Development Assignment/ Tutorial
5.1.2Type I error and Type Case Study
II error Presentation
5.1.3z-statistic, t-statistic
5.1.4One-Tailed and Two-
TailedTest (critical value
and p-value methods)
5.2Two-Samples
Hypothesis Tests
5.2.1Hypothesis
Development
5.2.2z-statistic, t-statistics
5.2.2.1Two-sample test for
means, known
5.2.2.2Two-sample test
for means, unknown,
assumed unequal
variances
5.2.2.3Two-sample test
for means, unknown,
assumed equal variances
5.2.2.4Paired samples

W9 5.3 ANOVA CO2 WHATTAPPS/ na

(13/12/20 5.3.1Hypothesis CO3 telegram/ Audio/ √
-19/12/20 Development youtube/ sitimaziah √
) 5.3.2F-statistic tv/ GC na
5.4Chi-Square Test /UFUTURE/GM
5.4.1Hypothesis Assignment/ Tutorial
Development Case Study
5.4.2Computing Expected Presentation
Frequencies
5.4.3Conducting the Chi-
square Test

WHATTAPPS/
6. Regression Analysis telegram/ Audio/
Fakulti Pengurusan Perniagaan
Tahun Semakan : 2020/
Revised 4 August 2018
Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
© Hak Cipta Universiti Teknologi Mara
 W10 6.1Modelling Relationships youtube/ sitimaziah
(20/12/20 and Trends in Data tv/ GC
-26/12/20 6.2Simple Linear /UFUTURE/GM
Regression Assignment/ Tutorial
6.3Multiple Linear Case Study na
Regression Presentation √
6.4Regression with √
Categorical Independent √
Variables na
ASSIGNMENT 2 AND
DISCUSSION

na
W11 7. Preparation and CO2 WHATTAPPS/ √
(27/12/20 Integration of Statement CO3 telegram/ Audio/ √
-2/1/21) of Comprehensive youtube/ sitimaziah na
Income, Cash Flow tv/ GC
Statements and /UFUTURE/GM
Statement of Financial Assignment/ Tutorial
Position. Case Study
7.1Analysis of industry Presentation
assumptions and their
rationale for revenues &
costs, assets and liabilities’
assumptions –operating
cost, capex, leverage,
modeling of historical ratios
and trends
7.2Short listing
assumptions and applying
adjustments

W12 8.Establish scenarios and CO2 WHATTAPPS/ na

(3/1/21- sensitivity analysis CO3 telegram/ Audio/ √
9/1/21) 8.1Use of data for youtube/ sitimaziah √
sensitivity analysis tv/ GC √
8.2Importance of scenario /UFUTURE/GM na
manager Assignment/ Tutorial
8.3Identifying suitable Case Study
scenarios and sensitivities Presentation
and their impact on
financial analysis
8.4Managing key pitfalls in
the analysis

ASSIGNMENT 3 AND
DISCUSSION

W13 PROJECT PAPER WHATTAPPS/

(10/1/21- DISCUSSION1 CO2 telegram/ Audio/ na
Fakulti Pengurusan Perniagaan
Tahun Semakan : 2020/
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Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
© Hak Cipta Universiti Teknologi Mara
 16/1/21) GROUP ASSIGNMENT CO3 youtube/ sitimaziah √
tv/ GC √
/UFUTURE/GM na
Assignment/ Tutorial
Case Study
Presentation

W14 PROJECT PAPER C02 WHATTAPPS/ na

(17/1/21- DISCUSSION1 CO3 telegram/ Audio/ √
23/1/21) GROUP ASSIGNMENT youtube/ sitimaziah √
tv/ GC √
/UFUTURE/GM na
Assignment/ Tutorial
Case Study
Presentation

W15- REVISION WEEK CO2 WHATTAPPS/ na

W18 CO3 telegram/ Audio/ √
(24/1/21- TEST 1 (ONLINE) youtube/ sitimaziah √
23/2/21) tv/ GC √
ASSESSMENT /UFUTURE/GM na
Assignment/ Tutorial
Case Study
Presentation

Teaching Methodologies
Case Study
Debates
Discussion
Lectures
Presentation
Role Play/Video
Tutorial WHATTAPPS/ telegram/ Audio/ youtube/ sitimaziah tv/ GC /UFUTURE/GM
Assignment/ Tutorial
Case Study
Presentation

Proposed % Marks Approved by KPP

Question Difficulty Levels Range
C1 - C2 10 - 30
C3 - C4 30 - 80
C5 - C6 0 – 10

ASSESSMENT BREAKDOWN

Fakulti Pengurusan Perniagaan

Tahun Semakan : 2020/
Revised 4 August 2018
Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
© Hak Cipta Universiti Teknologi Mara
 Fakulti Pengurusan Perniagaan
Tahun Semakan : 2020/
Revised 4 August 2018
Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
© Hak Cipta Universiti Teknologi Mara