Presentation

BrandixOn
Casualwear BD Ltd:
Supply Chain Management
Functions
 What Is Supply
Chain
A supply chain consists of all parties directly or
indirectly in fulfilling a customer request. The
supply chain not only includes the manufacturer
and suppliers, but also transporters, warehouses,
retailers, and customers themselves.
 Objectives of the
Study
General Objective:
Is to assess and analyze Brandix Casualwear Bangladesh Ltd
company supply chain system.
Specific Objective:
1. To assess the supply chain management system of Brandix.
2. To analyze the supply chain management activities of
Brandix.
3. To put the recommendation to the problems that evolved in
the company concerning the supply chain management system.
 Supply Chain Processes Framework

Customer Manufacturing flow

relationship
1 8 management
management
Customer service Supplier Relationship
management 2 7 management

Product development
Demand management 3 6 and
commercialization

Order fulfillment 4 5 Returns management

 Company Background
The Brandix group has pioneered the concept of holistic apparel
solutions from a unique, customer-centric standpoint since its
inception in the year 2002. Its unconventional approach to a
conventional sector has propelled Brandix to the forefront of the
industry as the single largest apparel exporter in Sri Lanka with a
turnover of US $ 600 Mn. The public limited company’s fast-
expanding network of factories and offices spans across the south
Asian subcontinent.
 How supply chain
management related to
Brandix

Brandix the supply chain is actually made up of five

important components of the plan, source, make, and
deliver, return. It also includes three flows which are cash,
product and information within the chain. Through these
components and members, the Brandix management of
the supply chain allows efficient inventory control.
 Brandix supply chain network
Logistic and Transport operations Logistic and Transport operations

Importing Raw material Garment Exportin

network Manufacturing Manufacturing g
network
 Supply Chain Management Functions

Demand management
03
systems
Operations – 01

manufacturing Warehouse management

04
system
Supplier Relationship 02
Management
05
Transport management
system
 Challenges and issues of Brandix
Shrinking lead Increasing no of style
times changers
Inventory Demand forecasting
management problems
problems

Logistics problems Poor flow of information

Not enough capacity for

own raw material
suppliers
 Presently given
solutions
Find new suppliers &
Implementing lean increase productivity
manufacturing for of own raw materials
01 manufacturing 03 producing factories

Introducing new
inventories
02 Cost reducing 04
management
systems
 Presently given
solutions
Build up supplier’s
Have to do
performance
Continuous
05 evaluation system
07 improvement
Need to build up
Use highly accurate
forecasting methods 06 good
relationship with
08
suppliers and
customers
 Conclusion

Within each organization, such as the

manufacturer, the supply chain includes all
functions involved in receiving and filling a
customer request. These functions include, but
are not limited to, new product development,
marketing, operations, distribution, finance,
and customer service.
 Recommendation

01. Need to build up good relationships with suppliers and

customers

02. Use highly accurate forecasting methods using technology

03. Build up a new supplier performance evaluation system

04. Have to do Continuous improvement

Thank You!