LOCAL AND GLOBAL

COMMUNICATION IN
MULTICULTURAL
SETTINGS

Group 3
TERCULTURAL COMMUNICATION

Intercultural communication studies

communication across different cultures
and social groups and describes the many
communication processes and related
issues among groups of individuals from
varied cultural backgrounds
 FORMS OF INTERCULTURAL
COMMUNICATION
1.Interracial Communication- communicating with people
from different races.
2.Interethnic Communication- interacting with people of
different ethnic origins.
3.International Communication- communicating between
representatives from different nations.
4.Intracultural Communication- interacting with members
of the same racial or ethnic group or co- culture.
LOCAL COMMUNICATION

Local communication is being able to

communicate with the members of your
local area. It can either be in your local
language (mother tongue), or a common
language that you speak within your
town.
GLOBAL COMMUNICATION
• Global community refers to the people or
nations of the world,connected by modern
telecommunications and as being
economically,socially, and politically
independent.

• Global communication is the term used to

describe ways to connect,share,relate and
mobilize across
geographic,political,economic,social and
cultural divides
CULTURE IS.
Culture can be defined as all the ways of life
including arts, beliefs and institutions of a
population that are passed down from
generation to generation. Culture has been
called "the way of life for an entire society."
As such, it includes codes of manners, dress,
language, religion, rituals,
 CULTURAL UNDERSTANDING

Influences our personal preference in

communication style and continues to influence our
perception of others throughout our life.
 CROSS-CULTURAL
COMMUNICATION
Cross-cultural communication is a process of
creating and sharing meaning among people
from different cultural backgrounds using a
variety of means. The term cross-cultural
communication is used interchangeably with
intercultural communication at times.
 ISSUES
GENERALIZATION- are the patterns of
communication used by most people in any
cultural group.

STEROTYPES- are cultural norms applied into

everyone in a group in a rigid manner.

PERCEPTION- is highly susceptible to both

personal and cultural experiences.
 CROSS-CULTURAL
MISCOMMUNICATION
Six primary sources of cross-cultural
miscommunication
• Assumptions of similarities
• Language differences
• Nonverbal misinterpretations
• Preconceptions and stereotypes
• Tendency to evaluate
• High anxiety
VARITIES
AND
REGISTER
 REGISTER

Register is the level of formality in

language as determined by context.

It is subset of language as defined by

purpose and setting.
REGISTER:
Register can be separated into four categories:

• FORMAL
• INFORMAL
• FAMILLIAR
• CEREMONIAL
 FORMAL

Formal register describes speech that is elevated, precise, and

often professional, official, or impersonal in nature.

Example: The academic essay is formal because it includes

polished speech, complex sentences, and precise vocabulary.
 INFORMAL
The informal register (also called casual or intimate) is
conversational and appropriate when writing to friends
and people you know very well.

 Social media posts

 Personal blogs
 Postcards
 Text messages
 FAMILLIAR
This registers is normally used between people who
know each other well.

 CEREMONIAL
The kind of language you'll see in older texts, like
Shakespeare, the King James Bible, Tennyson's poetry, and so
on.
 VARIETY
Variety is a specific set of linguistic items which can
be associated with external factors such as
geographical area or social group

Example of language variety

These include pidgins, creoles, regional dialects, minority dialects and
indigenized varieties. Many people think that these varieties are just
incorrect ways of speaking, but they're not; they're just different
 Nature of Language Variation
(Lin, 2016)
• Language varies when communicating with
people within (local) and outside (global)
our community.
• Language varies in speaking and in writing.
• Language varies in everyday and
specialized discourses.
 8 Domains in which Language Varies
1. Local Everyday Written
This may include instances of local everyday written usage found in the
neighborhood posters.
2. Local Everyday Oral
May occur in local communication among neighbors in everyday,
informal and local varieties of languages.
3. Local Specialized Written
This can be found in the publications and websites of local societies.
4. Local Specialized Oral
This involves specialized discourses. For example, in a computer shop in
the neighborhood, specialized local usage can be found.
1. Global Everyday Written
This avoids colloquialisms to make the text accessible to wider
communities of readers.
2. Global Everyday Oral
May occur interactions between people coming from different parts
of the world when they talk about everyday casual topics.
3. Global Specialized Written
Expands to as many readers internationally, hence the non- usage of
local colloquial expressions.
4. Global Specialized Oral
Occurs when people from different parts of the world discuss
specialized topics in spoken form.
THANKYOU FOR
LISTENING